The garden rose sector is undergoing transformation: sustainable own-root production, digital sales and new forms of cooperation between players are coming to the fore. This page brings together the PharmaRosa® “rose ecosystem” and helps you choose your point of entry as a grower, reseller, breeder, collector or designer. In which role would you like a reliable, traceable solution?
The garden rose sector is going through a major transformation, in which sustainable, innovative cultivation technologies are gaining increasing importance. The production of own-root roses and digital sales strategies create opportunities for more efficient market access and variety preservation. In response to economic change, flexible, cost-effective solutions are becoming decisive for growers and resellers – including your business – supporting long-term, sustainable operations.
Sustainable rose cultivation opens up new horizons not only in private gardens but also in the management of public green spaces. The role of landscape and garden architects is becoming ever more significant, as with professional planning and in-depth plant knowledge they create urban and municipal environments in which the rose, as a long-lasting, attractive and low-maintenance ornamental plant, delivers reliable performance over the long term.
For landscape and garden architects Public-space and landscape applications Strategic partner for growers For resellers For breeders – innovative solutions In alliance with rose collectors
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