B2B reseller partnership — sustainable own-root roses – PharmaRosa®

B2B rose range with reliable supply

As a reseller, would you like a stable rose range, tuned to real market demand, from sustainable production? Here we present the PharmaRosa® B2B partnership: data-driven variety selection, a modular product system (NEONATAL–URBAN SPACE), pre-order framework and seasonally aligned, predictable logistics with reliable supply. Which target market are you building for now: private gardens, public spaces or a mix of both?

Reseller partnership cooperation

We are looking for business partners – garden centres, green space maintenance providers and landscape contractors – for whom it is particularly important to offer high-quality roses from sustainable production, aligned with current market needs.


Modern, sustainable production structure

Thanks to our innovative propagation technology, our products are produced in an environmentally conscious way, vegetatively, using cuttings. This method also offers a number of economic advantages for our partners:

  • Lower resource requirements, reduced labour costs.
  • Minimised input material needs, resulting in lower procurement and maintenance costs.
  • We grow and distribute 1,380 own-root rose varieties throughout Europe, including modern varieties produced under licence agreements and roses that are not protected by plant breeders’ rights.

Benefits offered by PharmaRosa® for reseller partners

Variety selection optimised to market demand

  • Based on data-driven sales analyses, we supply the most sought-after rose varieties.
  • Flexible fulfilment of bespoke variety requirements for our reseller partners.

Sustainable and cost-efficient urban and public plantings

  • Uniform growth habit, lower maintenance costs.
  • Creation of green spaces that support biodiversity.
  • Varieties specifically optimised for long-term ornamental value.

Own-root roses – reliable quality and quick return on investment

  • Vigorous growth, rapid regeneration and fewer losses after planting.
  • Well-branched, attractive plants that require minimal care.
  • Longer lifespan, continuous renewal from suckers – lower replacement costs.

Modular product system – optimised range for resellers

  • Propagation material – PharmaRosa® NEONATAL rooted cuttings.
  • Semi-finished rose plants – in a format suitable for further cultivation.
  • Finished products for direct sale:
    • PharmaRosa® ORIGINAL (2-litre potted rose).
    • PharmaRosa® EXTRA (6-litre potted rose).
    • PharmaRosa® URBAN SPACE (12-litre potted rose for urban landscaping).

Sales and logistics support for our reseller partners

  • Our pre-order system provides predictable stock management.
  • Flexible solutions tailored to your customers’ needs.
  • Professionally grown plant material optimised for planting.

Would you like a market-driven, sustainable rose range with reliable supply as a reseller?

We offer a B2B partnership in which your assortment, pre-orders and logistics become more predictable, enabling you to build a stable, high-turnover range more quickly.

  • Variety selection aligned with market demand and flexible variety management for resellers
  • Modular product system for your target market: NEONATAL, ORIGINAL (2 l), EXTRA (6 l), URBAN SPACE (12 l)
  • Pre-order operation with predictable stock management to reduce inventory risk
  • Plant material optimised for planting and uniform in quality, for fewer losses and lower follow-up costs
  • Sustainable, own-root range for urban, public and private garden use
  • Sales and logistics coordination aligned with planned volumes and seasons

Request a reseller consultation Or write to us directly: [email protected]


PharmaRosa® Partner Programmes
We connect stakeholders. We provide a framework.

Product types

Pages for private customers
Garden roses for the family garden, with minimal care  → ORIGINAL®
Premium garden roses – instant impact, a truly showpiece garden  → EXTRA®
Pages for professionals and private customers
Roses for public spaces – large areas, sustainable maintenance  → NATURAL®
Roses for projects – hedge and row planting, fast implementation  → RAPID®
For professional partners only
Production – propagation material for garden roses, wholesale  → NEONATAL®

Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.