Park & Shrub Rose

40-089-1
40-089-2

Belle de Segosa

Les Provençelles®

MASsego – Dominique Massad

Bicoloured flower with vivid fuchsia upper petals and white undersides. - park rose - strong, distinctive-scented rose - rich, fruity aroma

– Strong, distinctive fruity fragrance.
– Striking bicolour fuchsia and white blooms.
– Reliable remontant flowering all season.
– Upright, bushy shrub with dense foliage.
– Hardy to H7, suitable for cold climates.
Special feature: Bright-red spherical hips add autumn interest.
Style in the garden – Consistent quality
Belle de Segosa
vivianaROSE® ORIGINAL 2-litre own-root potted rose
21,20 £
Unfortunately, we are currently unable to ship to the United Kingdom; we only deliver to countries within the European Union. For more information, please contact us!
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BELLE DE SEGOSA – fuchsia park rose – Massad

Imagine returning from a blustery beach walk to sip tea behind a living rose windbreak, where Belle de Segosa settles calmly into coastal air that brings salt and spray yet still suits a sheltered family veranda. This bushy shrub forms a steady, upright structure, its mid-green foliage anchoring shingle beds and compact borders without demanding complicated maintenance. Large, very double, cup-shaped blooms open in vivid fuchsia with white petal undersides, slowly softening to mauve-pink for a long, romantic season. As an own-root shrub, it develops quietly underground first, then above-ground, and by its third year reveals full ornamental character with reliable, long-lived flowering in smaller family gardens.


Usage options

Target areaReasoning
Coastal windbreak strip beside a veranda The upright, bushy habit forms a permeable screen that softens gusty breezes while still letting light through, ideal where you want shelter but not a solid fence; it copes well with blustery, salt-tinged conditions along exposed coastal plots for coastal-style lovers.
Feature shrub in a small front garden Its 110–180 cm height and 50–80 cm spread create a single, well-defined focal point that does not overwhelm a typical front plot, bringing clear structure and colour without complex pruning or reshaping tasks for busy urban gardeners.
Compact coastal flower bed with shingle mulch Belle de Segosa’s dense foliage and branching habit fill space efficiently in shallow, well-drained soils, working neatly with shingle and gravel to reduce weeding and offer a refined, low-fuss look for low-maintenance seekers.
Large container on a sunny balcony or terrace Planted in a robust 40–50 litre container with good drainage, this shrub rose builds a stable root system and upright framework that withstands high-rise winds, giving season-long colour on balconies where beds are not available for apartment owners.
Romantic “girly” seating corner by the house wall The bicoloured fuchsia-and-white, very double blooms and strong, fruity perfume create a clearly feminine, romantic atmosphere, ideal around a bistro set or daybed where you want a soft, indulgent mood for tea-and-roses enthusiasts.
Mixed coastal-style border with grasses and perennials Its consistent height and dense mid-green foliage provide a solid backdrop for airy plant partners such as dwarf lavender or glaucous sedge, helping the border look intentional rather than patchy for design-conscious beginners.
Long-season family border for relaxed flowering Remontant flowering with a generous second flush means the shrub returns to bloom after the first display, offering colour from early summer well into the season with only moderate deadheading and routine care for time-poor hobby gardeners.
Long-term structural planting in a family garden As an own-root rose it forms its strength in stages, first rooting, then building shoots, then reaching its full third-year show, giving a durable, regenerating shrub that can be rejuvenated from its own base for long-view planners.

Styling ideas

  • Seaside-Veranda Nook – Combine Belle de Segosa in a 50 litre pot with dwarf lavender and a pale bistro set to frame a salty, sunny tea corner – ideal for coastal-style lovers wanting low-effort charm.
  • Shingle-Romantic Bed – Plant in a small group among shingle, sea kale and blue fescue for a soft, pink-and-silver “girly” look that stays tidy – suited to beginners who prefer informal structure.
  • Fragrant-Entrance Focus – Use a single shrub by the front path with chives and soft herbs to greet visitors with strong fruity scent – perfect for homeowners who enjoy impact with minimal fuss.
  • Grass-Drift Border – Weave through glaucous sedge and low ornamental grasses, letting its bushy form anchor lighter textures – good for family gardens needing resilient, easy-care structure.
  • Balcony-Showpiece Rose – Grow one plant in a deep, well-drained 40–50 litre container with trailing thyme to cover the rim – a solution for balcony owners wanting long-season colour without complex pruning.

Technical cultivar profile
ParameterData
Name and registration Shrub rose, park type; registered as MASsego, marketed as Belle de Segosa (Les Provençelles collection); ARS exhibition name Belle de Segosa; verified cultivar identity for garden use.
Origin and breeding French shrub rose bred by Dominique Massad from ‘Valchlea’ × ‘Michelle Bedrossian’, introduced and registered in 2013 in France, initially distributed by Pétales de Roses.
Growth and structural characteristics Vigorous upright, bushy shrub 110–180 cm tall, 50–80 cm wide, with dense, mid-green, matt foliage and moderate prickles; suitable for hedging, mass planting and stand-alone use.
Flower morphology Large, very double, cup-shaped blooms with 40+ petals, borne mostly singly on stems; remontant habit with a generous second flowering that extends the decorative season in gardens.
Colour data and phenology Bicoloured flowers, vivid fuchsia upper petals and white undersides; ARS MB, RHS 67A outer and 155C inner; colour fades from purplish fuchsia to mauve-pink while petal backs remain whitish.
Fragrance and aroma Strong, distinctive, rich fruity scent typical of many shrub roses; the pronounced fragrance is noticeable around seating areas and entrances, especially in warm, still weather conditions.
Hip characteristics Moderate production of small, bright red spherical hips, approximately 9–16 mm in diameter, adding light ornamental interest in late season when some flowers have finished.
Resistance and winter hardiness Hardy to approximately –21 to –18 °C (RHS H7, Swedish zone 3, USDA 6b); disease resistance moderate to powdery mildew, black spot and rust, needing occasional preventive care.
Horticultural recommendations Best in sunny positions with well-drained soil; spacing 40–90 cm depending on use, 4–4.6 plants/m² for mass plantings; medium maintenance with periodic feeding and disease checks advised.

Belle de Segosa offers bushy structural presence, long-season fuchsia-and-white blooms and a strong fruity fragrance in an own-root form that matures steadily, making it a thoughtful choice for relaxed coastal or family gardens.

Detailed product attributes

Product Identification Data

Product Name: BELLE DE SEGOSA – fuchsia park rose - Massad
Product Type: vivianaROSE® ORIGINAL - 2-litre own-root potted rose
Cultivar Authenticity: Verified:08.11.2025
Cultivar Quality Rating: premium bronze
Item Number: [984] 40-089 (14.02.2026) vivianarose.co.uk

Name and Registration

Meaning of Cultivar Name: The name "Segosa szépe" refers to the beauty of the village Ségosa.
Original Trade Name: Belle de Segosa
Current Trade Name: Belle de Segosa Les Provençelles® MASsego
Rose Group: Shrub
Commercial Type: park rose
Commercial Group: Park - shrub rose
Exhibition Category: shrub rose
Collection: Les Provençelles®

Origin and Breeding

Initial Distributor: Pétales de Roses (France)
Introduction Year: 2013 (France)
Breeder: Dominique Massad
Breeding Company / Institution: unknown / no data
Breeding Year: France, 2013
Parentage: 'Valchlea' × 'Michelle Bedrossian'

Growth and Structural Characteristics

Height: 3.6-5.9ft (110-180 cm)
Spread: 1.6-2.6ft (50-80 cm)
Growth Habit: upright, bushy
Foliage: The variety has dense foliage. Its leaves have a matt surface and a mid-green shade.
Prickliness: moderately prickly
Self-Cleaning Description: No information is available on self-cleaning.
Self-Cleaning Intensity: No data on self-cleaning strength.

Flower Morphology

Flower Fullness: very double-flowered
Flower Size: L (2,75-3,95 in)
Colour Code: ARS code: MB RHS code: 67A (outer), 155C (inner)
Repeat Flowering: Remontant, with a generous second flowering.

Colour Data and Phenology

Colour: fuchsia
Flower Colour Description: Bicoloured flower with vivid fuchsia upper petals and white undersides.
Closed Bud: Deep, dark fuchsia dominates, with a thin whitish stripe running along the outer margins.
Newly Opened Flower: The outer petals are a brilliant fuchsia shade, with a creamy-white underside.
Full Bloom: The cup-rosette bloom's fuchsia upper surface has a deep crimson tone, and the undersides of the petals are pure white.
Before Fading: The colour of the fuchsia fades from mauve to pink, while the underside remains whitish.
Colour Fading Description: During opening the fuchsia's upper (front) colour fades from purplish to mauve–pink, while the underside remains whitish throughout.

Fragrance and Aroma

Fragrance Strength: strong, distinctive-scented rose
Fragrance Character: rich, fruity aroma
Pollinator Attraction: Its very full (double) blooms only moderately attract pollinators, because the double bloom form often conceals the stamens and reduces pollen and nectar accessibility.
Pollinator-Friendly Rating: Very double-flowered, partially pollinator-friendly variety, moderately attractive to pollinators.

Hip Characteristics

Hip Shape: spherical
Hip Colour: bright-red
Hip Comment: Moderately produced, 9–16 mm in diameter, spherical, bright red rose hip.

Resistance and Hardiness

Hardiness (°C): -21–-18 °C
Heat and Drought Tolerance Description: No data are available on heat–drought tolerance.
Disease Resistance: moderate
  • powdery mildew – moderate
  • black spot – moderate
  • rust – moderate

Horticultural Recommendations

Recommended Planting Distance: for mass planting: 50 cm; for hedging: 40 cm; as a specimen: 90 cm
Planting Density: in square planting 4 plants/m², in hexagonal arrangement 4,6 plants/m²
Partial Shade Tolerance: Preferably suited to sunny locations
Maintenance Requirement: Maintenance requirement medium; occasionally requires pest and disease control.
Primary Uses: flower bed, specimen

Comments

Strengths: Style in the garden – Consistent quality
Companion Plants: Lavandula angustifolia (low-growing varieties) - dwarf lavender Allium schoenoprasum - chives Carex flacca 'Blue Zinger' - glaucous sedge
Comment: -
BELLE DE SEGOSA – fuchsia park rose - Massad
Bicoloured flower with vivid fuchsia upper petals and white undersides. - park rose - strong, distinctive-scented rose - rich, fruity aroma
Online rose purchase - park rose - Belle de Segosa - fuchsia - (3.6-5.9ft (110-180 cm))
Inflorescence: single Height: 3.6-5.9ft (110-180 cm) Flower shape: cup Winter hardiness: 6b fuchsia - Pétales de Roses (France) park rose - Flower size: L (2,75-3,95 in) Flower size: L (2,75-3,95 in) - Height: 3.6-5.9ft (110-180 cm) Height: 3.6-5.9ft (110-180 cm) - Flower fullness: very double-flowered Belle de Segosa - Roses in the garden | vivianaROSE® Original - premium bronze Dominique Massad

We showcase the external appearance of the roses available for online purchase from our webshop.


Which product type is right for you?


Information

In what condition do we send the rose from our online webshop?

Let us ask ourselves the question: What do I want to use the rose for?
Flower? - Location? - Screening? - Fragrance? - Height? - Breeder? - Rose hips?

Rose purchasing information
Payment methods - Delivery costs - Delivery - Complaints handling

Care guide

Our product is a rose grown with pharmaROSA®’s unique cultivation technology!

2-litre, own-root, potted rose.
With a shoot system appropriate to the season.
With a root system that thoroughly permeates the growing medium.
Quality compliant with the requirements of the E.N.A. (European Nurserystock Association).
Supplied in unique packaging that prevents damage.
Can be planted during frost-free periods.
True-to-variety rose bush with a unique identifier.

The pharmaROSA® own-root potted rose is a well-rooted plant that supports reliable establishment when planted and cared for properly, so it can be planted whenever the soil is not frozen.


Crop overview: several varieties and growth stages in a short crop section.
Shoot system: intensive growth of fresh basal shoots on a young plant.
Root system: demonstration of a vigorous root system permeating the growing medium, by removing the pot.
Balance: mature plant with root system and shoots in harmony with each other.

Information about the videos
The video series is not a “seasonal showcase”; it illustrates the essence of pharmaROSA® own-root cultivation in a tangible way: how the plant is built up, what the root system is like and how the shoot system regenerates. The recordings were therefore made at different times and with plants at various stages of development, so mixed foliage levels and differing stages of growth may appear in the videos. They are not a ‘sample’ of the batch dispatched, but a visual explanation of how the technology works. The current condition of the rose available to order — typical for the given period and similar to what you can expect to receive in the parcel — is shown in the upper part of the product page.

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Product types

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Garden roses for the family garden, with minimal care  → ORIGINAL®
Premium garden roses – instant impact, a truly showpiece garden  → EXTRA®
Pages for professionals and private customers
Roses for public spaces – large areas, sustainable maintenance  → NATURAL®
Roses for projects – hedge and row planting, fast implementation  → RAPID®
For professional partners only
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Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.