Hybrid Tea rose

53-132-1
53-132-2

Broadway

NIRPALWAYS

NIRpway – NIRP International

Deep, vivid pink with a golden-ochre wash on the outer side of the petals. - hybrid tea rose - very weak, barely perceptible scented rose - delicately sweet character

– Compact, upright growth for neat planting.
– Very double, cupped blooms for luxury effect.
– Vivid pink flowers with golden-ochre flush.
– Good colour retention throughout flowering.
– Medium heat tolerance in sunny positions.
Special feature: Forms decorative orange-red hips late in the season.
Featuring real photos – Refined garden style
Broadway
vivianaROSE® ORIGINAL 2-litre own-root potted rose
21,10 £
Unfortunately, we are currently unable to ship to the United Kingdom; we only deliver to countries within the European Union. For more information, please contact us!
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BROADWAY – pink hybrid tea rose - NIRP

Bring a touch of coastal glamour to your garden with BROADWAY, a hybrid tea rose whose glowing pink blooms and golden-ochre tones feel at home beside shingle, sea kale and windswept grasses. In a sheltered, sunny nook it forms a compact, upright structure that fits perfectly into small family plots and seaside verandas, while its steady repeat flowering keeps colour going through long, bright days and blustery afternoons alike. Planted in well-prepared soil with good drainage, it settles securely and handles typical coastal breezes and salt‑tinged air with reassuring reliability. As an own‑root rose, it develops a durable lifespan, sending strong roots in the first year, fuller shoots in the second, and by the third season offering its full ornamental impact with dependable, showy stems for cutting. Choose a generous 40–50‑litre container for veranda use and enjoy its refined, “girly” presence beside sun‑bleached decking and sea‑washed stone.


Usage options

Target areaReasoning
Coastal veranda container, 40–50 litres A large, stable pot helps this compact, upright hybrid tea root deeply and hold firm in coastal breezes, giving a long-lived own-root plant that flowers generously beside your seating area, ideal for the busy coastal veranda gardener
Small front garden focal point Its moderate height and tidy, upright habit create a clear focal point without overwhelming a modest front garden, making it easy to underplant with low grasses or sea kale for a smart, low-fuss entrance suitable for time-pressed homeowners
Cutting patch by a sunny fence Large, very double, long-stemmed flowers are ideal for cutting, and repeat flushes mean more stems over the season, so a short run of plants along a sunlit fence can supply vases without demanding complex pruning from casual flower-lovers
Mixed coastal-style border Broadway’s glowing pink and golden-ochre tones sit beautifully among blue Festuca, sea kale or Artemisia, and its compact spread makes spacing straightforward, creating a refined, “girly” coastal effect that suits adventurous but inexperienced gardeners
Sheltered patio seating corner Placed near a bench or bistro set, its soft fragrance and lush, double blooms give a sense of luxury in a small space, rewarding regular watering and simple deadheading with reliable colour for relaxed tea breaks enjoyed by busy families
Feature rose in heavy clay soil With careful soil preparation and added grit, drainage improves and the own-root system can anchor strongly, helping the plant cope better with wet spells common in UK gardens and providing stable long-term structure for pragmatic owners
Teen or “girly” themed garden corner The vibrant, showy pink flowers and glamorous Broadway name lend themselves to a fun, feminine planting scheme, yet the plant itself remains a solid, long-lived own-root shrub, perfect as a first “special” rose for younger or novice gardeners
Low hedge along a path Planted at hedge spacing, its upright, compact shape and repeat flowering can frame a path with a neat, colourful line that is easy to understand and maintain, suiting those who prefer clear, simple layouts and straightforward seasonal jobs for relaxed beginners

Styling ideas

  • Seaside-Tea Nook – Place Broadway in a 40–50-litre pot beside a small bistro set, underplant with trailing sea thrift and dwarf grasses for a salty, sunlit tea corner – ideal for coastal veranda dwellers
  • Pink-Drift Border – Combine Broadway with blue Festuca, sea kale and pale pebbles to echo shingle and surf, letting its compact structure punctuate a soft, flowing border – for lovers of coastal-inspired planting
  • Glamour-Path Edge – Run a short, low hedge of Broadway along a main path, interspersed with lavender for scent and movement, giving a refined yet easy-to-read structure – perfect for family gardens
  • Cutting-Corner Patch – Dedicate a sunny corner bed to Broadway backed by a simple timber trellis, adding a few airy grasses so cut flowers and garden view both feel luxurious – suited to casual home florists
  • Teen-Retreat Plot – Create a “girly” hideaway with Broadway encircled by silvery Artemisia and pale stone, adding a small bench for reading among glamorous blooms – appealing to younger rose enthusiasts

Technical cultivar profile
ParameterData
Name and registration Hybrid tea rose, registered as NIRpway and marketed as BROADWAY within the NIRPALWAYS collection; commercial hybrid tea type verified for cultivar authenticity in 2025 for vivianaROSE ORIGINAL.
Origin and breeding Bred by NIRP International S.A. in Menton, France; introduced and registered in 2007 with unknown parentage, selected for refined flower form and garden performance under European conditions.
Growth and structural characteristics Compact, upright bush typically 70–95 cm high and 50–70 cm wide, with dense, slightly glossy dark green foliage and moderate prickliness, forming a sturdy, easily integrated garden shrub.
Flower morphology Large, cupped, very double blooms with more than 40 petals, borne mostly solitary on stems; remontant habit with a notably abundant second flush providing repeated ornamental displays.
Colour data and phenology Deep vivid pink with golden-ochre wash outside; buds dark pink edged pale gold, ageing to medium then paler pink as outer petals lighten to creamy tones; overall good colour retention in garden settings.
Fragrance and aroma Fragrance is very weak and barely perceptible, with only a delicately sweet character detectable at close range; grown primarily for its visual impact and classic hybrid tea bloom shape rather than scent.
Hip characteristics Forms small quantities of spherical orange-red hips, around 12–18 mm diameter, adding a light seasonal accent without dominating the plant or significantly affecting overall flowering performance.
Resistance and winter hardiness Hardy to around −21 to −18 °C (RHS H7, Swedish zone 3, USDA 6b); disease resistance moderate to weak, with susceptibility to rust, black spot and powdery mildew, requiring attentive plant protection.
Horticultural recommendations Best in full sun with well-drained soil; suitable for beds, specimens, hedging and large containers; own-root plants respond well to good watering, feeding and regular preventative disease management.

BROADWAY combines compact structure, glamorous repeat-flowering blooms and a durable own-root lifespan, making it a refined choice for coastal-style gardens and verandas you may wish to enjoy for many years.

Detailed product attributes

Product Identification Data

Product Name: BROADWAY – pink hybrid tea rose - NIRP
Product Type: vivianaROSE® ORIGINAL - 2-litre own-root potted rose
Cultivar Authenticity: Verified:02.03.2025
Cultivar Quality Rating: premium bronze
Item Number: [1242] 53-132 (14.02.2026) vivianarose.co.uk

Name and Registration

Meaning of Cultivar Name: The name refers to New York’s Broadway theatre district, evoking the glamour of show business.
Cultivar Synonym: Always®
Original Trade Name: Broadway®
Current Trade Name: Broadway NIRPALWAYS NIRpway
Rose Group: Hybrid Tea
Commercial Type: hybrid tea rose
Commercial Group: Hybrid tea rose
Exhibition Category: cut flower; exhibition hybrid tea
Collection: NIRPALWAYS

Origin and Breeding

Initial Distributor: NIRP International S.A. (France)
Breeder: NIRP International
Breeding Company / Institution: NIRP International S.A. (Menton, France)
Breeding Year: France, 2007
Parentage: unknown

Growth and Structural Characteristics

Height: 2.3-3.1ft (70-95 cm)
Spread: 1.6-2.3ft (50-70 cm)
Growth Habit: upright, compact
Foliage: The variety has dense foliage. The leaves have a slightly glossy surface and a dark green hue.
Prickliness: moderately thorny
Self-Cleaning Description: No data available on self-cleaning.
Self-Cleaning Intensity: No data on self-cleaning strength.

Flower Morphology

Flower Fullness: very double-flowered
Flower Shape: cupped
Flower Size: L (2,75-3,95 in)
Inflorescence Type: solitary
Colour Code: ARS code: pb RHS code: 12C (outer), 53C (inner)
Repeat Flowering: Remontant; the second flowering is abundant.

Colour Data and Phenology

Colour: pink
Flower Colour Description: Deep, vivid pink with a golden-ochre wash on the outer side of the petals.
Closed Bud: Dark pink with a pale gold edging towards the tip.
Newly Opened Flower: Vibrant pink inner surface, with a delicate golden-ochre sheen on the outer edge.
Full Bloom: Even, medium-deep pink, with a golden-yellow hue appearing on the undersides of the outer petals.
Before Fading: The pink fades, the ochre-yellow shading softens to a creamy colour.
Colour Fading Description: As the bloom opens, the vivid pink fades to a mid‑deep then paler tone; the outer golden‑ochre flush recedes to a creamy colour.

Fragrance and Aroma

Fragrance Strength: very weak, barely perceptible scented rose
Fragrance Character: delicately sweet character
Pollinator Attraction: Semi-double (13–25 petals) flowers with partially obscured stamens offer moderate attractiveness to pollinators.
Pollinator-Friendly Rating: Strongly double-flowered, moderately attractive to pollinators, primarily valued for its ornamental qualities

Hip Characteristics

Hip Shape: spherical
Hip Colour: orange-red
Hip Comment: Spherical, orange-red rose hips formed in small quantities, 12–18 mm in diameter.

Resistance and Hardiness

Hardiness (°C): -21–-18 °C
Heat and Drought Tolerance Description: Tolerates heat well; requires regular watering during prolonged drought.
Disease Resistance: susceptible
  • powdery mildew – moderate
  • black spot – moderate
  • rust – very susceptible

Horticultural Recommendations

Recommended Planting Distance: for mass planting 55 cm, for hedging 45 cm, as a specimen plant 85 cm
Planting Density: in square planting 3,3 plants/m², in hexagonal arrangement 3,8 plants/m²
Partial Shade Tolerance: Best in a sunny spot
Maintenance Requirement: Maintenance requirement high; susceptible to disease, requiring regular plant protection treatments and increased attention.
Primary Uses: flower bed, specimen, cut flower, container

Comments

Strengths: Featuring real photos – Refined garden style
Companion Plants: Euphorbia cyparissias 'Fens Ruby' - cypress spurge Pennisetum alopecuroides - fountain grass Artemisia schmidtiana 'Nana' - Japanese artemisia
Comment: -
BROADWAY – pink hybrid tea rose - NIRP
Deep, vivid pink with a golden-ochre wash on the outer side of the petals. - hybrid tea rose - very weak, barely perceptible scented rose - delicately sweet character
Online rose order - hybrid tea rose - Broadway - pink - (2.3-3.1ft (70-95 cm))
Inflorescence: solitary Height: 2.3-3.1ft (70-95 cm) Flower shape: cupped Winter hardiness: 6b pink - NIRP International S.A. (France) hybrid tea rose - Flower size: L (2,75-3,95 in) Flower size: L (2,75-3,95 in) - Height: 2.3-3.1ft (70-95 cm) Height: 2.3-3.1ft (70-95 cm) - Flower fullness: very double-flowered Broadway - Roses in the garden | vivianaROSE® Original - premium bronze NIRP International

We showcase the external appearance of the roses available for online purchase from our webshop.


Which product type is right for you?


Information

In what condition do we send the rose from our online webshop?

Let us ask ourselves the question: What do I want to use the rose for?
Flower? - Location? - Screening? - Fragrance? - Height? - Breeder? - Rose hips?

Rose purchasing information
Payment methods - Delivery costs - Delivery - Complaints handling

Care guide

Our product is a rose grown with PharmaRosa®’s unique cultivation technology!

2 litre, own-root, potted rose.
With seasonal shoots appropriate to the time of year.
With a well-developed root system that permeates the growing medium.
Quality compliant with E.N.A. (European Nurserystock Association) requirements.
Supplied in unique, damage-preventing packaging.
Can be planted at any frost-free time.
True-to-variety rosebush, with unique identifier.

The own-root, potted PharmaRosa® rose is a well-rooted plant that guarantees reliable establishment for you, so it can be planted at any time of year during frost-free periods.


Crop: several varieties and several stages of development in one short crop section.
Shoot system: intense growth of fresh basal shoots on a young plant.
Root system: demonstration of the vigorous root system permeating the growing medium, with the pot removed.
Balance: mature plant with a root system and shoot system that are in harmony.

Information about the videos
This video series is not a “seasonal showcase”, but a way to make the essence of PharmaRosa®’s own-root production tangible: how the plant is built, what the root system looks like and how the shoot system renews itself. The footage was therefore taken at different times and of plants at various stages of development, so mixed levels of foliage and differing stages of growth may appear. These clips are not a ‘sample’ of the batch delivered to you, but an illustration of how the technology works. The current condition of the rose you are purchasing – typical for the given time of year and what you can realistically expect to receive in your parcel – is shown at the top of the product page.

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Product types

Pages for private customers
Garden roses for the family garden, with minimal care  → ORIGINAL®
Premium garden roses – instant impact, a truly showpiece garden  → EXTRA®
Pages for professionals and private customers
Roses for public spaces – large areas, sustainable maintenance  → NATURAL®
Roses for projects – hedge and row planting, fast implementation  → RAPID®
For professional partners only
Production – propagation material for garden roses, wholesale  → NEONATAL®

Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.