Bedding rose

40-130-1
40-130-2

Stephen Rulo

Flowerbed rose

WECrulo – William E. Chaney

Muted mallow-rose pink petals with a beige, cappuccino-toned centre. - flowerbed grandiflora rose - no reliable data on fragrance strength - scent description not available

– Romantic pink‑beige, café‑au‑lait blooms.
– XL, high‑centred, cluster‑flowered heads.
– Long blooming, abundant repeat flushes.
– Upright, dense habit for beds and hedges.
– Excellent disease resistance in the garden.
Special feature: Unusual silvery‑mauve ageing tones create a shifting two‑tone effect.
Naturalistic growth – Open to feedback
Stephen Rulo
vivianaROSE® ORIGINAL 2-litre own-root potted rose
23,00 £
Unfortunately, we are currently unable to ship to the United Kingdom; we only deliver to countries within the European Union. For more information, please contact us!
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STEPHEN RULO – pink-beige flowerbed grandiflora rose - Chaney

Let STEPHEN RULO settle into your coastal garden as a calm, steady presence, its muted pink‑beige blooms echoing shingle and seashells while offering reassuringly low‑input maintenance. This upright grandiflora holds its shape well in breezy conditions, helping to create a gentle wind‑filtered corner where you can drink tea after a long walk on the shore, with the rose quietly anchoring the planting. Clustered, XL, high‑centred flowers keep the border looking generously floriferous for most of the season, rewarding simple deadheading rather than complicated pruning. As an own‑root plant it establishes gradually and robustly, giving you a stable framework that matures year after year without losing vigour or reverting, ideal when you want an understated but long‑lived feature. In the first years it focuses on roots, then extends confident shoots, and by the third year you can expect full ornamental impact with dense foliage and a well‑furnished outline. Its reliable disease resistance supports healthy, matt light‑green leaves even in damper spells, so you can enjoy the salty breeze without worrying about constant spraying. In large containers of at least 40–50 litres it remains elegantly compact, provided drainage is good and watering is regular. The unusual café‑au‑lait and lavender‑mauve blend gives a sophisticated, coastal‑inspired colour palette that pairs beautifully with silvery grasses, sea kale and soft blue perennials.


Usage options

Target areaReasoning
Coastal flowerbed near a terrace Low routine work suits exposed Cornish or Devon plots where you would rather enjoy the view than tend demanding plants; simple deadheading and basic watering keep it performing well for beginners.
Wind-filtering rose strip along a path The upright, bushy habit makes a light, informal screen that softens prevailing winds without dominating a small family garden, helping create a sheltered, sunny route for coastal-lovers.
Feature rose in a compact front garden Its defined, slightly vase-shaped structure reads clearly from the street yet stays within modest dimensions, giving long-term structure without crowding drives, paths or parking for busy homeowners.
Long-season colour anchor in mixed border Clusters of large, repeat-blooming flowers provide steady visual interest that other perennials can weave around, giving the border a reliable focal point through summer and early autumn for relaxed hobby-gardeners.
Own-root legacy rose for long-term planting Grown on its own roots, it ages steadily, recovers well from weather setbacks and avoids graft failure, offering reassuring longevity in a family garden that you expect to enjoy for decades as long-term-owners.
Large container on a coastal veranda In a well-drained 40–50 litre pot it forms a stable, upright shrub that copes with bright, windy conditions and regular salty air, supporting a relaxed, chair-and-teacup veranda layout for modern urbanites.
Healthier rose choice for low-spray gardens Good resistance to common fungal diseases keeps foliage attractive with minimal chemical input, particularly useful where rain and wind can spread problems quickly in family spaces used by cautious gardeners.
Colour-theme planting with grasses and sea kale The dusky pink-beige flowers harmonise with silvery Festuca, sea kale and lavender, creating a soft coastal palette that feels calm and contemporary for design-aware planners.

Styling ideas

  • Shellwalk Border – Pair with sea kale, Festuca and pale shingle mulch for a refined coastal ribbon alongside a path – ideal for design-conscious coastal-lovers.
  • Teacup Corner – Place in a 50-litre container with low thyme around the base to frame a small bistro set – perfect for veranda relaxers.
  • Cornish Drift – Mix with soft blue campanulas and white blazing star in a free-flowing bed to echo sea-mist hues – suited to romantic hobby-gardeners.
  • Harbour Hedge – Plant in a loose row at 50–60 cm for a low, airy boundary that filters wind without blocking views – good for practical homeowners.
  • Pebble Pocket – Use as a single specimen in a gravelly, well-drained front garden with scattered grasses for an easy yet elegant statement – made for busy beginners.

Technical cultivar profile
ParameterData
Name and registration Grandiflora bed rose, registered as WECulo, traded as STEPHEN RULO; American Rose Society exhibition name STEPHEN RULO, classification exhibition grandiflora and cut flower type.
Origin and breeding Bred in the United States by William E. Chaney, from Singin’ in the Rain × Stainless Steel; registered 2007, introduced 2008 via Wisconsin Roses for garden and exhibition use.
Growth and structural characteristics Upright, bushy plant 90–120 cm tall and 60–80 cm wide, with dense, matt, light-green foliage and moderate prickles; requires deadheading as spent blooms do not self-drop effectively.
Flower morphology Large, XL, high-centred double blooms with 26–39 petals, borne in clusters on strong stems; repeat-flowering with abundant second flush, suitable for cutting as well as garden display.
Colour data and phenology Muted pink-beige flowers with café-au-lait centre and mauve outer tones; colours fade to silvery rose-grey, faster in heat, softer in cool weather, creating a subtle two-tone, seaside-inspired effect.
Fragrance and aroma No reliable, standardised data available on fragrance strength or profile; grown primarily for its sophisticated colour effects and flower form rather than for pronounced perfume in typical garden use.
Hip characteristics Rosehip formation generally limited due to double flowers; where pollination succeeds, occasional rounded hips 12–18 mm may appear, usually sparse and not a dominant ornamental feature.
Resistance and winter hardiness Rated hardy to approximately −26 to −23 °C (RHS H7, Swedish Zone 4, USDA 5b); good resistance to black spot, powdery mildew and rust, with moderate tolerance to heat and drought.
Horticultural recommendations Best in sunny positions with well-drained soil; recommended spacing 50–90 cm depending on use, with 2.8–3.2 plants/m² for mass planting; benefits from regular deadheading and watering in dry spells.

STEPHEN RULO offers long-lived structure, repeat XL flowering and reliable health in an own-root form that matures steadily over time, making it a thoughtful choice if you want lasting, low-fuss elegance.

Detailed product attributes

Product Identification Data

Product Name: STEPHEN RULO – pink-beige flowerbed grandiflora rose - Chaney
Product Type: vivianaROSE® ORIGINAL - 2-litre own-root potted rose
Cultivar Authenticity: Verified:10.03.2025
Cultivar Quality Rating: premium silver
Item Number: [1131] 40-130 (14.02.2026) vivianarose.co.uk

Name and Registration

Meaning of Cultivar Name: The name was probably given in honour of a person named Stephen Rulo.
Original Trade Name: Stephen Rulo
Current Trade Name: Stephen Rulo Flowerbed rose WECulo
Rose Group: Grandiflora
Commercial Type: flowerbed grandiflora rose
Commercial Group: Bed rose
Exhibition Category: exhibition grandiflora; cut flower
Collection: Flowerbed rose

Origin and Breeding

Initial Distributor: Wisconsin Roses (USA)
Breeder: William E. Chaney
Breeding Company / Institution: unknown / no data
Breeding Year: United States, 2007
Parentage: Singin’ in the Rain × Stainless Steel

Growth and Structural Characteristics

Height: 3-3.9ft (90-120 cm)
Spread: 2-2.6ft (60-80 cm)
Growth Habit: upright
Foliage: The variety has dense foliage. The leaves are matt in texture and a light green colour.
Prickliness: moderately thorny
Self-Cleaning Description: Spent flowers often remain on the plant; deadheading is required for continuous flowering.
Self-Cleaning Intensity: self-cleaning poor

Flower Morphology

Petal Count: 26-39
Flower Fullness: double-flowered
Flower Shape: high-centred, pointed-budded (cut-rose type)
Flower Size: XL (3,5 in -)
Inflorescence Type: cluster-flowered
Colour Code: ARS code: no data RHS code: no data
Repeat Flowering: Remontant, the second flowering is also abundant.

Colour Data and Phenology

Colour: pink-beige
Flower Colour Description: Muted mallow-rose pink petals with a beige, cappuccino-toned centre.
Closed Bud: Powdery lavender‑grey‑pink, with a delicate rosy blush on the tips and a creamy‑beige shimmer at the base.
Newly Opened Flower: Outer petals show cool, mauve tones, while inside a warm café‑au‑lait beige shade appears with a faint peachy undertone.
Full Bloom: Elegant, two-tone overall effect, the centre beige-peach cream, fading outward to a powdery lavender-pink, then turning to slightly silvery, cool edges, appearing greyish-mauve in shade.
Before Fading: Purplish tones strongly fade to a dusty rose‑grey, while the warm beiges become creamier.
Colour Fading Description: During opening, the purplish tones visibly fade to rose‑grey and the beige centre becomes creamier; lightening occurs faster in hot conditions and is more persistent in cool conditions.

Fragrance and Aroma

Fragrance Strength: no reliable data on fragrance strength
Fragrance Character: scent description not available
Pollinator Attraction: Double (26–39 petals) flowers attract pollinators only to a limited extent because the dense petal form restricts access to the stamens.
Pollinator-Friendly Rating: Double; with 26–39 petals per flower, its pollinator-friendliness is limited, primarily an ornamental variety.

Hip Characteristics

Hip Comment: Rosehip formation is expected to be limited due to the double flowers; occasionally rosehips 12–18 mm in diameter may form.

Resistance and Hardiness

Hardiness (°C): -26–-23 °C
Heat and Drought Tolerance Description: It flowers well in hot conditions but requires regular watering during prolonged drought.
Disease Resistance: resistant
  • powdery mildew – resistant
  • black spot – resistant
  • rust – resistant

Horticultural Recommendations

Recommended Planting Distance: for mass planting 60 cm, for hedging 50 cm, as a specimen 90 cm
Planting Density: square planting 2,8 plants/m², hexagonal arrangement 3,2 plants/m²
Partial Shade Tolerance: Preferably for sunny locations
Maintenance Requirement: Maintenance requirement low; good disease resistance, generally requires little intervention.
Primary Uses: flower bed, specimen, cut flower, park

Comments

Strengths: Naturalistic growth – Open to feedback
Companion Plants: Liatris spicata 'Alba' - dense blazing star
Bupleurum rotundifolium ‘Garibaldi’ - round-leaved bupleurum
Campanula persicifolia - peach-leaved bellflower
Comment: -
STEPHEN RULO – pink-beige flowerbed grandiflora rose - Chaney
Muted mallow-rose pink petals with a beige, cappuccino-toned centre. - flowerbed grandiflora rose - no reliable data on fragrance strength - scent description not available
The rose webshop. - flowerbed grandiflora rose - Stephen Rulo - pink-beige - (3-3.9ft (90-120 cm))
Inflorescence: cluster-flowered Height: 3-3.9ft (90-120 cm) Flower shape: high-centred, pointed-budded (cut-rose type) Winter hardiness: 6b pink-beige - Wisconsin Roses (USA) flowerbed grandiflora rose - Flower size: XL (3,5 in -) Flower size: XL (3,5 in -) - Height: 3-3.9ft (90-120 cm) Height: 3-3.9ft (90-120 cm) - Flower fullness: double-flowered Stephen Rulo - Roses in the garden | vivianaROSE® Original - premium silver William E. Chaney

We showcase the external appearance of the roses available for online purchase from our webshop.


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Information

In what condition do we send the rose from our online webshop?

Let us ask ourselves the question: What do I want to use the rose for?
Flower? - Location? - Screening? - Fragrance? - Height? - Breeder? - Rose hips?

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Care guide

Our product is a rose grown with PharmaRosa®’s unique cultivation technology!

2 litre, own-root, potted rose.
With seasonal shoots appropriate to the time of year.
With a well-developed root system that permeates the growing medium.
Quality compliant with E.N.A. (European Nurserystock Association) requirements.
Supplied in unique, damage-preventing packaging.
Can be planted at any frost-free time.
True-to-variety rosebush, with unique identifier.

The own-root, potted PharmaRosa® rose is a well-rooted plant that guarantees reliable establishment for you, so it can be planted at any time of year during frost-free periods.


Crop: several varieties and several stages of development in one short crop section.
Shoot system: intense growth of fresh basal shoots on a young plant.
Root system: demonstration of the vigorous root system permeating the growing medium, with the pot removed.
Balance: mature plant with a root system and shoot system that are in harmony.

Information about the videos
This video series is not a “seasonal showcase”, but a way to make the essence of PharmaRosa®’s own-root production tangible: how the plant is built, what the root system looks like and how the shoot system renews itself. The footage was therefore taken at different times and of plants at various stages of development, so mixed levels of foliage and differing stages of growth may appear. These clips are not a ‘sample’ of the batch delivered to you, but an illustration of how the technology works. The current condition of the rose you are purchasing – typical for the given time of year and what you can realistically expect to receive in your parcel – is shown at the top of the product page.

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Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.