Bedding rose

90-141-1
90-141-2

Heart's Delight

Bedding rose

Webhawk – Robert Webster

Bright magenta petals with a lilac tone and a slightly lighter shade towards the centre. - flower bed floribunda rose - medium-strength, distinctly scented rose - slightly sweet fragrance

Heart's Delight flowers freely all summer.
– Compact, bushy habit for beds and borders.
– Elegant semi-double, cup-shaped clusters of blooms.
– Rich magenta‑pink tones with lilac shading.
– Medium, distinctly sweet and pleasant scent.
Special feature: Colour softens from vibrant magenta to pastel pink with a gentle lilac-grey veil.
Low chemical use – Reliable online shop
Heart's Delight
vivianaROSE® ORIGINAL 2-litre own-root potted rose
21,10 £
Unfortunately, we are currently unable to ship to the United Kingdom; we only deliver to countries within the European Union. For more information, please contact us!
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HEART'S DELIGHT – pink‑magenta bedding floribunda rose - Robert Webster

Imagine stepping onto your veranda after a blustery beach walk, with the light catching clusters of magenta blooms that look freshly rinsed by sea air. HEART'S DELIGHT forms a naturally compact, bushy mound, ideal for smaller UK family gardens where space is at a premium yet colour must work hard from late spring into autumn. Its repeat-flowering habit keeps your coastal seating area cheerful between cups of tea and shell-collecting adventures, while the own-root form means it quietly builds strength year by year for a reassuringly long lifespan. In a large 40–50 litre container or snug front-garden bed, it partners beautifully with resilient grasses and coastal perennials that help it cope with brisk breezes and the need for reliable drainage after heavy rain. Semi-double, cupped flowers with a soft, medium fragrance shift from vivid raspberry-pink to a lilac-tinged pastel, echoing the changing colours of wet shingle as the tide recedes. Over three seasons it progresses from establishing roots, to building flowering shoots, to offering its full ornamental presence – a gentle, low-fuss way to anchor a salty, windy, sunny garden mood in everyday family life, especially for time-pressed coastal beginners.


Usage options

Target areaReasoning
Small coastal front garden bed The bushy, compact habit and medium height make HEART'S DELIGHT ideal where every square metre must work hard, giving generous flowering without swamping paths or windows, particularly suited to low-maintenance family gardeners.
Feature container on a veranda In a 40–50 litre pot with good drainage, this floribunda forms a rounded, floriferous focal point by the seating area, easy to water and tidy from a hard surface, convenient for busy urban and coastal homeowners.
Colour accent in a mixed border The vibrant pink‑magenta clusters read clearly from a distance and blend well with silvery foliage, ornamental grasses and blues, providing a long season of colour with simple pruning for relaxed hobby gardeners.
Low flowering hedge by a path At the recommended closer spacings, the uniform, compact structure lets you shape a low, colourful edging that guides the eye and softens paving, practical for those who prefer straightforward, repeatable planting.
Coastal-style shingle planting Planted slightly raised in well-prepared soil over shingle, it offers a stable, low wind-catching outline and steady flowering, fitting neatly into layouts that balance exposure with sheltered pockets for relaxed beginners.
Long-season family seating area The remontant flowering pattern means you enjoy waves of bloom from early summer well into autumn, extending the period when your patio, deck or bench feels welcoming for everyday outdoor tea-drinkers.
Durable own-root rose investment Own-root plants age more steadily than grafted bushes, regenerating from the base after pruning or weather damage, so the original variety form is preserved and long-lived, reassuring for forward-planning gardeners.
Wind-exposed yet sheltered corner In a spot that catches sun but some wind, pairing with grasses and coastal perennials helps the bushy framework stay visually anchored and cope when wetter spells demand reliable drainage after heavy rain, ideal for practical coastal owners.

Styling ideas

  • Seaside-Veranda Trio – grow HEART'S DELIGHT in a 50 litre tub with a low blue Festuca and a small Lavandula for a breezy, scented corner – for coastal-style lovers wanting easy structure.
  • Shingle-Romantic Bed – combine with silvery foliage plants and pale sea kale on a free-draining mound to echo Cornish beaches – for beginners seeking a soft, “girly” pastel palette.
  • Front-Garden Welcome – line a short path with evenly spaced bushes, underplanted with low thyme, to create a colourful yet manageable entrance – for homeowners who prefer simple, repeatable planting.
  • Magenta-Mist Border – weave HEART'S DELIGHT through grasses and lilac-toned perennials to mirror its colour fade from vivid pink to misty pastels – for hobby gardeners who enjoy subtle colour shifts.
  • Tea-Corner Container – place a large pot near a bench with a backdrop of sea-hued cushions and driftwood accents for a serene tea spot – for busy urban gardeners wanting quick-impact relaxation.

Technical cultivar profile
ParameterData
Name and registration Floribunda bed rose, registered as WEBhawk, marketed as HEART'S DELIGHT; floribunda spray/bush type with verified authenticity and premium bronze quality rating for garden use.
Origin and breeding Bred in the United Kingdom by Robert Webster around 2012, from a cross of ‘Frederick Keeling’ and ‘Rhapsody in Blue’, selected as a colourful floribunda garden rose.
Growth and structural characteristics Bushy, compact plant, about 80–110 cm tall and 50–70 cm wide, with moderately dense, glossy dark green foliage and moderate prickles, forming a rounded, bed-friendly shrub.
Flower morphology Semi-double, cupped blooms in clustered trusses, medium-sized at roughly 4–7 cm across, with 13–25 petals, and remontant, producing a generous second flush after the first.
Colour data and phenology Bright magenta-rose pink with lilac tones, coded RHS 60A–60B; buds open deep raspberry, then fade to pastel pink with whitish edges and a lilac-grey veil as blooms age.
Fragrance and aroma Medium-strength, distinctly scented rose with a slightly sweet character; primarily ornamental but offers a pleasant fragrance around seating areas, especially in still, warm conditions.
Hip characteristics Occasional small, spherical hips, 10–14 mm wide, dark red (RHS 46A), adding discreet late-season interest without dominating the overall appearance of the shrub.
Resistance and winter hardiness Hardy to about −21 to −18 °C (RHS H7, USDA 6b, Swedish zone 3); disease resistance is moderate to low, so regular monitoring and plant protection are advisable.
Horticultural recommendations Suited to beds, borders and containers; plant 35–70 cm apart depending on effect; prefers well-drained soil, balanced feeding and consistent, proactive disease management regimes.

HEART'S DELIGHT offers compact structure, long-season magenta-pink flowering and a durable own-root constitution that matures gracefully, making it a considered choice for relaxed coastal and family gardens.

Detailed product attributes

Product Identification Data

Product Name: HEART'S DELIGHT – pink‑magenta bedding floribunda rose - Robert Webster
Product Type: vivianaROSE® ORIGINAL - 2-litre own-root potted rose
Cultivar Authenticity: Verified:31.05.2025
Cultivar Quality Rating: premium bronze
Item Number: [1491] 90-141 (14.02.2026) vivianarose.co.uk

Name and Registration

Meaning of Cultivar Name: The name means "The heart's delight", i.e. a beauty that gives great joy and pleasure.
Original Trade Name: Heart’s Delight
Current Trade Name: Heart's Delight Bedding rose Webhawk
Rose Group: Floribunda
Commercial Type: flower bed floribunda rose
Commercial Group: Bed rose
Exhibition Category: floribunda (spray/bush)
Collection: Bedding rose

Origin and Breeding

Introduction Year: 2012 (estimated)
Breeder: Robert Webster
Breeding Company / Institution: unknown / no data
Breeding Year: United Kingdom, 2012
Parentage: ‘Frederick Keeling’ × ‘Rhapsody in Blue’

Growth and Structural Characteristics

Height: 2.6-3.6ft (80-110 cm)
Spread: 1.6-2.3ft (50-70 cm)
Growth Habit: bushy, compact
Foliage: The variety's foliage is moderately dense. The leaves have a glossy surface and a dark green shade.
Prickliness: moderately thorny
Self-Cleaning Description: No data on self-cleaning.
Self-Cleaning Intensity: No data on self-cleaning strength.

Flower Morphology

Petal Count: 13-25
Flower Fullness: semi-double
Flower Shape: cup-shaped
Flower Size: M (1,5-2,75 in)
Inflorescence Type: clustered
Colour Code: ARS code: DR RHS code: 60A (outer), 60B (inner)
Repeat Flowering: Remontant, with a generous second flowering.

Colour Data and Phenology

Colour: pink - magenta
Flower Colour Description: Bright magenta petals with a lilac tone and a slightly lighter shade towards the centre.
Closed Bud: Dark magenta–raspberry pink, slightly velvety surface with a deeper tone at the edge.
Newly Opened Flower: Vibrant pink-centred, slightly paler inside, with a whitish sheen at the petal bases.
Full Bloom: Uniform medium‑deep magenta‑rose pink, the outer petal whorl cooler, in places with a pale whitish edge or reverse.
Before Fading: The pink lightens, fading to a pastel pink with a delicate lilac bloom.
Colour Fading Description: As the bloom opens, the mid-to-deep magenta-rose colour gradually fades to a pastel pink, with whitish edges in places and a delicate lilac-grey veil at the end.

Fragrance and Aroma

Fragrance Strength: medium-strength, distinctly scented rose
Fragrance Character: slightly sweet fragrance
Pollinator Attraction: The flowers offer limited attraction to pollinators: their semi-double form partially conceals the stamens, reducing pollen access and thus limiting insect visitation.
Pollinator-Friendly Rating: Its semi-double blooms partially conceal the stamens; it attracts pollinators only to a limited extent and is primarily ornamental.

Hip Characteristics

Hip Shape: spherical
Hip Colour: dark red (RHS 46A)
Hip Comment: Occasionally produced, 10–14 mm in diameter, spherical, dark red (RHS 46A) rose hip.

Resistance and Hardiness

Hardiness (°C): -21–-18 °C
Heat and Drought Tolerance Description: No data are available on heat–drought tolerance.
Disease Resistance: susceptible
  • powdery mildew – moderate
  • black spot – moderate
  • rust – highly susceptible

Horticultural Recommendations

Recommended Planting Distance: 45 cm for mass planting, 35 cm for hedging, 70 cm as a specimen
Planting Density: in square planting 4,9 plants/m², in hexagonal arrangement 5,7 plants/m²
Maintenance Requirement: Maintenance requirement high; poor disease resistance, requires regular plant protection treatments.
Primary Uses: bed, container, border

Comments

Strengths: Low chemical use – Reliable online shop
Companion Plants: Clematis 'Rooguchi' - clematis
Ampelopsis aconitifolia 'Seattle' - variegated-leaved porcelain vine
Wisteria sinensis - Chinese wisteria
Comment: -
HEART'S DELIGHT – pink‑magenta bedding floribunda rose - Robert Webster
Bright magenta petals with a lilac tone and a slightly lighter shade towards the centre. - flower bed floribunda rose - medium-strength, distinctly scented rose - slightly sweet fragrance
Rose Shopping Online - flower bed floribunda rose - Heart's Delight - pink - magenta - (2.6-3.6ft (80-110 cm))
Inflorescence: clustered Height: 2.6-3.6ft (80-110 cm) Flower shape: cup-shaped Winter hardiness: 5b pink - magenta - - flower bed floribunda rose - Flower size: M (1,5-2,75 in) Flower size: M (1,5-2,75 in) - Height: 2.6-3.6ft (80-110 cm) Height: 2.6-3.6ft (80-110 cm) - Flower fullness: semi-double Heart's Delight - Roses in the garden | vivianaROSE® Original - premium bronze Robert Webster

We showcase the external appearance of the roses available for online purchase from our webshop.


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Information

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Let us ask ourselves the question: What do I want to use the rose for?
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Care guide

Our product is a rose grown with PharmaRosa®’s unique cultivation technology!

2 litre, own-root, potted rose.
With seasonal shoots appropriate to the time of year.
With a well-developed root system that permeates the growing medium.
Quality compliant with E.N.A. (European Nurserystock Association) requirements.
Supplied in unique, damage-preventing packaging.
Can be planted at any frost-free time.
True-to-variety rosebush, with unique identifier.

The own-root, potted PharmaRosa® rose is a well-rooted plant that guarantees reliable establishment for you, so it can be planted at any time of year during frost-free periods.


Crop: several varieties and several stages of development in one short crop section.
Shoot system: intense growth of fresh basal shoots on a young plant.
Root system: demonstration of the vigorous root system permeating the growing medium, with the pot removed.
Balance: mature plant with a root system and shoot system that are in harmony.

Information about the videos
This video series is not a “seasonal showcase”, but a way to make the essence of PharmaRosa®’s own-root production tangible: how the plant is built, what the root system looks like and how the shoot system renews itself. The footage was therefore taken at different times and of plants at various stages of development, so mixed levels of foliage and differing stages of growth may appear. These clips are not a ‘sample’ of the batch delivered to you, but an illustration of how the technology works. The current condition of the rose you are purchasing – typical for the given time of year and what you can realistically expect to receive in your parcel – is shown at the top of the product page.

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Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.