Bedding rose

53-289-1
53-289-2

Love Letter

Flower bed rose

LENpiro – Louis Lens

Cream-white petals with a soft, pastel lemon-yellow flush in the centre. - bedding floribunda rose - very weak, barely perceptible fragrance rose - rosy character

– Cream-white blooms with soft lemon-yellow heart.
– Compact upright shrub for beds and borders.
– Abundant remontant flowering all season.
– Premium gold quality with show medals.
– Very good disease resistance, low maintenance.
Special feature: Ideal for dense, elegant mass planting in smaller spaces.
Season-spanning – Customer-centric focus
Love Letter
vivianaROSE® ORIGINAL 2-litre own-root potted rose
24,80 £
Unfortunately, we are currently unable to ship to the United Kingdom; we only deliver to countries within the European Union. For more information, please contact us!
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LOVE LETTER – cream-white bedding floribunda rose - Lens

With its cream-white blooms brushed with a pastel lemon centre, LOVE LETTER settles quickly into family gardens, creating a soft coastal calm that feels like tea in a sheltered nook after collecting seashells. This compact floribunda builds reliable structure in breezier gardens, quietly coping with exposed, showery weather and typical British clay by establishing a steady, anchoring root system. Its remontant flowering gives you months of colour with minimal input, while low maintenance needs make it an easy choice for busy owners. In a generous 40–50 litre container or a slim front bed, it stays neat, flowers generously, and keeps its foliage healthy. Own-root strength supports long-term renewal and stable performance, with a natural rhythm of Year 1 rooting, Year 2 shaping, and Year 3 full impact. Ideal where you want gentle light tones, effortless charm and dependable endurance rather than complicated gardening.


Usage options

Target area Reasoning
Small coastal front gardens The compact, upright habit and dense foliage create a tidy, wind‑brushed hedge effect without dominating a narrow plot. Disease resistance and low upkeep suit exposed, showery sites typical of British coastal weather, reassuring for the beginner.
Family flower beds and borders Regular remontant flowering keeps beds lively from early summer well into autumn, with cream‑white clusters that blend easily beside existing shrubs. Own‑root resilience supports long‑term structure and reliable flowering, appealing to the busy.
Large containers on verandas and patios Works particularly well in 40–50 litre or larger pots, where its moderate height and upright form give privacy without shade. Good disease resistance and light fragrance mean you can sit close by in comfort, perfect for the coastal‑style homeowner.
Low, formal edging or path lines Recommended close planting distances allow you to form a neat, low edging along paths or drives. Dense, dark foliage frames the pale flowers, keeping a composed look with only light pruning, an advantage for the low‑maintenance‑minded gardener.
Season-long feature in mixed planting Combines repeat flowering with a steady, upright frame that weaves easily among perennials. The soft colouring harmonises with blues and silvers, and own‑root plants recover well if cut back, ideal for evolving schemes planned by the enthusiast.
Cut flowers for the house The medium‑large, cup‑shaped clusters make charming, informal vase stems, with petals that open to a light, romantic cream. Regular cutting encourages further flushes, giving a steady trickle of blooms for interiors valued by the stylist.
Clay soil family plots with drainage improvement In typical British clay, once drainage is improved with grit or organic matter, this rose’s sturdy own‑root system anchors well and supports foliage health, easing long‑term care for the practical, time‑pressed owner.
Coastal shingle and salt-tolerant schemes Suited to breezier, maritime gardens where a compact, well‑leafed floribunda can hold form and colour despite wind, complementing gravel, shingle and sea‑inspired plantings, especially valued by the coastal‑loving beginner.

Styling ideas

  • Seaside-border – Underplant LOVE LETTER with Festuca and sea kale for a pale, dune-like ribbon that enjoys its compact shape and long flowering – ideal for coastal veranda owners.
  • Soft-hedge – Plant a close row along a path, weaving in low lavender to echo the cream and lemon tones while benefiting from its upright, dense foliage – suited to family gardeners.
  • Cream-terrace – Grow one or two plants in 50 litre containers near seating, using gravel mulch to reflect the pastel blooms and capitalising on its easy care – perfect for busy urban owners.
  • Romantic-mix – Thread through campanulas and airy grasses in a mixed bed, relying on its repeat flowering and stable own-root growth for gentle structure – for hobby designers.
  • Cutting-corner – Group several plants with rosemary at the back of a border, using their remontant clusters for simple bouquets while enjoying long-term, low-intervention performance – ideal for beginners.

Technical cultivar profile
Parameter Data
Name and registration Floribunda bed rose, registered as LENpiro, marketed as LOVE LETTER flower bed rose LENpiro; ARS exhibition name Love Letter®, suitable for bedding and floribunda show classes.
Origin and breeding Bred by Louis Lens in Belgium in 1977 from ‘Pink Parfait’ × ‘Rosenelfe’; introduced by Lens Roses around 1980 and registered in 1979, representing classic late twentieth century Belgian breeding.
Awards and recognition Kortrijk/Courtrai rose trials distinction with both Gold and Silver Medal in 1979, reflecting ornamental quality, garden performance and reliable flowering under trial conditions.
Growth and structural characteristics Compact upright bush reaching about 60–85 cm in height and 40–55 cm in spread, moderately thorny, with dense, slightly glossy dark green foliage forming a tidy, medium sized shrub.
Flower morphology Semi double, cup-shaped blooms with around 17–25 petals, medium to large cluster-flowered heads, remontant habit providing abundant second flush and repeat bloom through the season.
Colour data and phenology Cream-white petals with a soft lemon-yellow flush in the centre; buds creamy with lemon tinge, colour deepest when opening, then fading to pale cream, with cooler weather enhancing the yellow tone.
Fragrance and aroma Very weak, barely perceptible rosy fragrance, primarily an ornamental variety rather than a scented rose; semi-double form offers moderate visual impact with limited contribution to perfumed plantings.
Hip characteristics Hip set is generally sparse; when present, hips are small, spherical, about 6–9 mm in diameter, developing an orange-red colour, adding only modest late-season decorative effect.
Resistance and winter hardiness Good general disease resistance with recorded resistance to powdery mildew, black spot and rust; reliably hardy to approximately −21 to −18 °C, corresponding to RHS H7 and USDA Zone 6b conditions.
Horticultural recommendations Best in full sun with well-drained soil; recommended spacings from 25–50 cm depending on use, suitable for beds, borders, low hedges, containers and cutting, with generally low maintenance needs.

LOVE LETTER offers compact, reliable flowering, strong health and long-lived own-root resilience, making it a thoughtful choice if you prefer gentle, easy roses that reward patient planting.

Detailed product attributes

Product Identification Data

Product Name: LOVE LETTER – cream-white bedding floribunda rose - Lens
Product Type: vivianaROSE® ORIGINAL - 2-litre own-root potted rose
Cultivar Authenticity: Verified:30.10.2025
Cultivar Quality Rating: premium gold
Item Number: [1346] 53-289 (14.02.2026) vivianarose.co.uk

Name and Registration

Meaning of Cultivar Name: The term "Love Letter" refers to a love letter.
Original Trade Name: Love Letter®
Current Trade Name: Love Letter Flower bed rose LENpiro
Rose Group: Floribunda
Commercial Type: bedding floribunda rose
Commercial Group: Bed rose
Exhibition Category: cut flower; exhibition floribunda
Collection: Flower bed rose

Origin and Breeding

Initial Distributor: Lens Roses (Belgium)
Breeder: Louis Lens
Breeding Company / Institution: Lens Roses (Belgium)
Breeding Year: Belgium, 1977
Parentage: ‘Pink Parfait’ × ‘Rosenelfe’

Awards and Honours

Competition and Show Awards: Kortrijk/Courtrai – Gold and Silver Medal (1979)

Growth and Structural Characteristics

Height: 2-2.8ft (60-85 cm)
Spread: 1.3-1.8ft (40-55 cm)
Growth Habit: upright
Foliage: The variety has dense foliage, with leaves that have a slightly glossy surface and a dark green hue.
Prickliness: moderately thorny
Self-Cleaning Description: No data on self-cleaning.
Self-Cleaning Intensity: No data on self-cleaning strength.

Flower Morphology

Petal Count: 17-25
Flower Fullness: semi double
Flower Shape: cup-shaped
Flower Size: L (2,75-3,95 in)
Inflorescence Type: cluster-flowered
Colour Code: ARS code: W RHS code: 155D (outer), 4C (inner)
Repeat Flowering: Remontant; the second flowering is also abundant.

Colour Data and Phenology

Colour: cream-white
Flower Colour Description: Cream-white petals with a soft, pastel lemon-yellow flush in the centre.
Closed Bud: Delicately creamy white with a translucent lemon-yellow tinge at the tip.
Newly Opened Flower: The outer petals are a pure creamy white, and the flower's centre shows a pale lemon‑yellow tone.
Full Bloom: Mostly cream-white surface, with a slight, pale lemon-yellow sheen in the centre.
Before Fading: The lemon-yellow tone fades, the petals uniformly blanching to a light cream-white.
Colour Fading Description: Becomes paler in hot conditions, while cooler weather intensifies the yellowish centre.

Fragrance and Aroma

Fragrance Strength: very weak, barely perceptible fragrance rose
Fragrance Character: rosy character
Pollinator Attraction: Its semi-double flower form and partially obscured stamens make it only moderately attractive to pollinators.
Pollinator-Friendly Rating: Semi-double-flowered variety; attracts pollinators only to a limited extent, therefore at best partly pollinator-friendly and primarily ornamental.

Hip Characteristics

Hip Shape: spherical
Hip Colour: orange-red
Hip Comment: Rose hip formation is expected to be sparse; the hips are 6–9 mm in diameter, spherical and orange-red.

Resistance and Hardiness

Hardiness (°C): -21–-18 °C
Heat and Drought Tolerance Description: No data are available on heat–drought tolerance.
Disease Resistance: resistant
  • powdery mildew – resistant
  • black spot – resistant
  • rust – resistant

Horticultural Recommendations

Recommended Planting Distance: for mass planting 30 cm, for hedging 25 cm, as a specimen 50 cm
Planting Density: square planting 10,1 plants/m², hexagonal arrangement 11,6 plants/m²
Partial Shade Tolerance: Best in a sunny spot
Maintenance Requirement: Maintenance requirement low; good disease resistance, generally requires little intervention.
Primary Uses: flower beds, borders, containers, cut flowers

Comments

Strengths: Season-spanning – Customer-centric focus
Companion Plants: Rosmarinus officinalis - rosemary Campanula carpatica - Carpathian bellflower Prunus laurocerasus 'Miki' - cherry laurel
Comment: -
LOVE LETTER – cream-white bedding floribunda rose - Lens
Cream-white petals with a soft, pastel lemon-yellow flush in the centre. - bedding floribunda rose - very weak, barely perceptible fragrance rose - rosy character
Rose Shopping Online - bedding floribunda rose - Love Letter - cream-white - (2-2.8ft (60-85 cm))
Inflorescence: cluster-flowered Height: 2-2.8ft (60-85 cm) Flower shape: cup-shaped Winter hardiness: 6b cream-white - Lens Roses (Belgium) bedding floribunda rose - Flower size: L (2,75-3,95 in) Flower size: L (2,75-3,95 in) - Height: 2-2.8ft (60-85 cm) Height: 2-2.8ft (60-85 cm) - Flower fullness: semi double Love Letter - Roses in the garden | vivianaROSE® Original - premium gold Louis Lens

We showcase the external appearance of the roses available for online purchase from our webshop.


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Information

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Let us ask ourselves the question: What do I want to use the rose for?
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Care guide

Our product is a rose grown with PharmaRosa®’s unique cultivation technology!

2 litre, own-root, potted rose.
With seasonal shoots appropriate to the time of year.
With a well-developed root system that permeates the growing medium.
Quality compliant with E.N.A. (European Nurserystock Association) requirements.
Supplied in unique, damage-preventing packaging.
Can be planted at any frost-free time.
True-to-variety rosebush, with unique identifier.

The own-root, potted PharmaRosa® rose is a well-rooted plant that guarantees reliable establishment for you, so it can be planted at any time of year during frost-free periods.


Crop: several varieties and several stages of development in one short crop section.
Shoot system: intense growth of fresh basal shoots on a young plant.
Root system: demonstration of the vigorous root system permeating the growing medium, with the pot removed.
Balance: mature plant with a root system and shoot system that are in harmony.

Information about the videos
This video series is not a “seasonal showcase”, but a way to make the essence of PharmaRosa®’s own-root production tangible: how the plant is built, what the root system looks like and how the shoot system renews itself. The footage was therefore taken at different times and of plants at various stages of development, so mixed levels of foliage and differing stages of growth may appear. These clips are not a ‘sample’ of the batch delivered to you, but an illustration of how the technology works. The current condition of the rose you are purchasing – typical for the given time of year and what you can realistically expect to receive in your parcel – is shown at the top of the product page.

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Product types

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Garden roses for the family garden, with minimal care  → ORIGINAL®
Premium garden roses – instant impact, a truly showpiece garden  → EXTRA®
Pages for professionals and private customers
Roses for public spaces – large areas, sustainable maintenance  → NATURAL®
Roses for projects – hedge and row planting, fast implementation  → RAPID®
For professional partners only
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Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.