Historical Rose

52-621-1
52-621-2

Madame Moreau

Heritage rose

- – Moreau -Robert

Vibrant, rich pink base colour with delicate crimson veining. - historic, moss rose - strong, well-scented rose - classic old-rose fragrance

– Rich, vibrant pink blooms with depth
– Strong classic old-rose fragrance
– Upright, broadly bushy, good for structure
– Hardy to around -20 °C, reliable shrub
– Resistant to black spot and mildew
Special feature: Historic 1876 moss rose with ornate buds and nostalgic charm.
Sophisticated flower colours – Vibrant, pulsating garden
Madame Moreau
vivianaROSE® ORIGINAL 2-litre own-root potted rose
23,10 £
Unfortunately, we are currently unable to ship to the United Kingdom; we only deliver to countries within the European Union. For more information, please contact us!
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MADAME MOREAU – pink historic moss rose - Moreau-Robert

Created in 1870s France, this moss rose brings a romantic, seaside-veranda atmosphere to modern family gardens, its richly mossed buds and deeply petalled blooms echoing heritage charm. Once established in a well-prepared border or large container, it forms an upright, broadly bushy shrub that handles blustery UK weather and feels reassuringly anchored even where wind and showers are frequent. The vibrant, silvery-pink flowers combine a strong old-rose perfume with a sophisticated colour play that feels both refreshing and indulgent after a day on the beach. As an own-root rose, it builds longevity and resilience over time, quietly investing in roots in year one, extending shoots and flowered framework in year two, and reaching confident ornamental presence by year three for enduring structure and stability. Its non-remontant, once-a-season flush rewards patient gardeners with a concentrated, almost theatrical display that suits relaxed afternoons on a sheltered coastal terrace. In modestly sized gardens it works as a characterful focal point rather than a high-input project, aligning with a slower, more contemplative lifestyle for beginners and time-pressed enthusiasts alike.


Usage options

Target areaReasoning
Small coastal front garden focal point The upright, broadly bushy habit and medium height allow Madame Moreau to act as a single statement shrub in modest UK front gardens, where space is tight but personality matters; own-root vigour supports a long-lived planting for beginners.
Sheltered veranda or patio in a large container Planted in a minimum 40–50 litre pot with good drainage, this historic moss rose becomes a portable accent near seating, giving you close-up enjoyment of its richly mossed buds and strong fragrance with only seasonal pruning for busy urban owners.
Coastal, wind-exposed family border Its robust shrub framework and medium disease resistance make it suitable for a mixed border where regular breezes and showers are common, offering dependable structure without fussy staking or constant spraying for low-maintenance gardeners.
Romantic summer highlight in a traditional rose bed The once-a-year, concentrated flowering creates a dramatic midsummer moment, ideal for those who prefer one generous display instead of continuous deadheading, adding seasonal rhythm that suits reflective, observant rose lovers.
Feature shrub in a heritage-inspired planting As an 1876 historic moss rose, it fits perfectly into heritage schemes, period cottages or old stone walled gardens, bringing authenticity and narrative value with minimal extra care for history enthusiasts.
Lightly structured hedge or loose screen Planted at the recommended hedge spacing, the upright, thorny stems create a semi-formal line that also discourages casual shortcutting, while own-root stamina ensures gaps are less likely to appear over time for practical homeowners.
Scented seating area near paths or doors The strong classic old-rose fragrance is best appreciated at close quarters, so positioning by a path, gate or back door maximises impact without filling the whole garden, ideal for compact plots and understated fragrance seekers.
Clay-improved, free-draining border with coastal feel In heavier UK soils opened with grit and compost, its sturdy root system settles well and copes reliably with blustery, damp spells typical of seaside districts, echoing coastal planting while staying manageable for coastal-style gardeners.

Styling ideas

  • Seaside-romantic – Combine with sea kale, blue Festuca and driftwood edging for a soft, coastal-cottage mood – ideal for coastal-style gardeners seeking a focal summer flush.
  • Veranda-classic – Grow in a 50-litre clay pot beside a bistro set so its old-rose scent drifts over afternoon tea – ideal for beginners with a small terrace.
  • Heritage-border – Pair with Artemisia ‘Nana’ and old-fashioned perennials for a muted, silvery-pink tapestry – ideal for history enthusiasts curating period gardens.
  • Family-frame – Use as a mid-height backbone shrub in a mixed border, underplant with low grasses and chives to keep maintenance straightforward – ideal for busy family gardeners.
  • Summer-moment – Group three shrubs loosely to create one big flower and fragrance event each year, leaving the rest of the season calmer – ideal for contemplative rose lovers.

Technical cultivar profile
ParameterData
Name and registration MADAME MOREAU, heritage moss rose, historic shrub type; unregistered cultivar widely known as Mme. Moreau in exhibition circles, offered here under verified heritage naming.
Origin and breeding Bred by Moreau-Robert in Angers, France around 1872, introduced in 1876 via George Brunning’s St. Kilda Nurseries; belongs to the traditional moss rose group.
Growth and structural characteristics Upright, broadly bushy shrub 120–190 cm tall and wide, densely thorny with moderately dense, matt mid-green foliage, forming a strong, long-lived framework on its own roots.
Flower morphology Large, very full, cup-shaped flowers with 40+ petals in clusters; once-flowering rather than remontant, offering a single, concentrated flush on established wood each season.
Colour data and phenology Rich pink with delicate crimson veining; buds dark pink with brownish-red moss, tones lighten slightly in strong sun, showing silvery tints as petals age and edges fade.
Fragrance and aroma Strong, classic old-rose scent typical of heritage moss roses; best experienced near seating or paths, where warm, still air can hold the perfume during peak flowering.
Hip characteristics Hip set usually sparse due to very double flowers; occasional small, spherical, reddish-orange hips about 10–15 mm across may appear after good pollination in favourable seasons.
Resistance and winter hardiness Hardy to approximately -21 to -18 °C (RHS H7, USDA 6b); good resistance to powdery mildew and black spot, moderate rust susceptibility, benefits from watering in prolonged drought.
Horticultural recommendations Best in sunny spots with fertile, well-drained soil; allow 130–210 cm spacing depending on use, improve clay with organic matter, and expect occasional pruning and deadheading for shape.

MADAME MOREAU offers a once-a-season spectacle of fragrant, heritage pink blooms on a resilient own-root shrub that settles reliably into UK family gardens, making it a thoughtful choice for those planning a long-lived, characterful planting.

Detailed product attributes

Product Identification Data

Product Name: MADAME MOREAU – pink historic moss rose - Moreau-Robert
Product Type: vivianaROSE® ORIGINAL - 2-litre own-root potted rose
Cultivar Authenticity: Verified:28.05.2025
Cultivar Quality Rating: premium silver
Item Number: [59] 52-621 (14.02.2026) vivianarose.co.uk

Name and Registration

Meaning of Cultivar Name: The cultivar is named after Mr Moreau's wife.
Original Trade Name: Madame Moreau
Current Trade Name: Madame Moreau Heritage rose Moreau-Robert
Rose Group: Moss
Commercial Type: historic, moss rose
Commercial Group: Historical rose
Exhibition Category: shrub rose
Collection: Heritage rose

Origin and Breeding

Initial Distributor: George Brunning – St. Kilda Nurseries (Australia)
Registration Year: unregistered cultivar
Breeder: Moreau -Robert
Breeding Company / Institution: Roseraie Moreau -Robert (Angers, France)
Breeding Year: France, 1872
Parentage: unknown

Growth and Structural Characteristics

Height: 3.9-6.2ft (120-190 cm)
Spread: 3.9-6.2ft (120-190 cm)
Growth Habit: upright, broadly bushy
Foliage: The variety’s foliage is moderately dense, and its leaves have a matt surface with a mid-green shade.
Prickliness: densely thorny
Self-Cleaning Description: Most of the spent flowers remain on the plant and require subsequent cleaning.
Self-Cleaning Intensity: self-cleaning: weak

Flower Morphology

Flower Fullness: very full-flowered
Flower Shape: cup-shaped
Flower Size: L (2,75-3,95 in)
Inflorescence Type: cluster-flowered
Colour Code: ARS code: DPk RHS code: 53A (outer), 57B (inner)
Repeat Flowering: Non-remontant, flowers once.

Colour Data and Phenology

Colour: pink
Flower Colour Description: Vibrant, rich pink base colour with delicate crimson veining.
Closed Bud: Dark pink, the outer surface is covered with brownish-red moss.
Newly Opened Flower: Deep pink petals with a slight purple edge.
Full Bloom: Uniform, vibrant pink with a slightly lighter tone in the centre.
Before Fading: The petal edges fade to a pale pink with a delicate silvery tint.
Colour Fading Description: In strong sunlight the colour becomes slightly paler.

Fragrance and Aroma

Fragrance Strength: strong, well-scented rose
Fragrance Character: classic old-rose fragrance
Pollinator Attraction: Its heavily double (full) flower form, which often conceals the stamens and limits access to nectar and pollen, makes it a poor attractor of pollinating insects.
Pollinator-Friendly Rating: Its heavily double flowers conceal the stamens; primarily an ornamental variety.

Hip Characteristics

Hip Shape: spherical
Hip Colour: red-orange
Hip Comment: Hip set is expected to be limited due to the double flowers; occasionally it may produce spherical, reddish‑orange hips 10–15 mm in diameter.

Resistance and Hardiness

Hardiness (°C): -21–-18 °C
Heat and Drought Tolerance Description: Tolerates heat and moderate drought; requires watering during prolonged dry periods.
Disease Resistance: medium
  • powdery mildew – resistant
  • black spot – resistant
  • rust – medium

Horticultural Recommendations

Recommended Planting Distance: for mass planting 140 cm, for hedging 130 cm, as a specimen 210 cm
Planting Density: square planting 0,5 plants/m², hexagonal arrangement 0,6 plants/m²
Partial Shade Tolerance: Preferably for sunny locations
Maintenance Requirement: Maintenance requirement medium; average disease resistance, occasionally requires plant protection.
Primary Uses: border, park, specimen, rose garden

Comments

Strengths: Sophisticated flower colours – Vibrant, pulsating garden
Companion Plants: Artemisia schmidtiana 'Nana' - dwarf silver artemisia Persicaria sp - red evergreen knotweed Allium schoenoprasum - chives
Comment: -
MADAME MOREAU – pink historic moss rose - Moreau-Robert
Vibrant, rich pink base colour with delicate crimson veining. - historic, moss rose - strong, well-scented rose - classic old-rose fragrance
Rose Shopping Online - historic, moss rose - Madame Moreau - pink - (3.9-6.2ft (120-190 cm))
Inflorescence: cluster-flowered Height: 3.9-6.2ft (120-190 cm) Flower shape: cup-shaped Winter hardiness: 6a pink - George Brunning – St. Kilda Nurseries (Australia) historic, moss rose - Flower size: L (2,75-3,95 in) Flower size: L (2,75-3,95 in) - Height: 3.9-6.2ft (120-190 cm) Height: 3.9-6.2ft (120-190 cm) - Flower fullness: very full-flowered Madame Moreau - Roses in the garden | vivianaROSE® Original - premium silver Moreau -Robert

We showcase the external appearance of the roses available for online purchase from our webshop.


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Information

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Care guide

Our product is a rose grown with pharmaROSA®’s unique cultivation technology!

2-litre, own-root, potted rose.
With a shoot system appropriate to the season.
With a root system that thoroughly permeates the growing medium.
Quality compliant with the requirements of the E.N.A. (European Nurserystock Association).
Supplied in unique packaging that prevents damage.
Can be planted during frost-free periods.
True-to-variety rose bush with a unique identifier.

The pharmaROSA® own-root potted rose is a well-rooted plant that supports reliable establishment when planted and cared for properly, so it can be planted whenever the soil is not frozen.


Crop overview: several varieties and growth stages in a short crop section.
Shoot system: intensive growth of fresh basal shoots on a young plant.
Root system: demonstration of a vigorous root system permeating the growing medium, by removing the pot.
Balance: mature plant with root system and shoots in harmony with each other.

Information about the videos
The video series is not a “seasonal showcase”; it illustrates the essence of pharmaROSA® own-root cultivation in a tangible way: how the plant is built up, what the root system is like and how the shoot system regenerates. The recordings were therefore made at different times and with plants at various stages of development, so mixed foliage levels and differing stages of growth may appear in the videos. They are not a ‘sample’ of the batch dispatched, but a visual explanation of how the technology works. The current condition of the rose available to order — typical for the given period and similar to what you can expect to receive in the parcel — is shown in the upper part of the product page.

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Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.