Bedding rose

40-122-1
40-122-2

Mamiethalène

Les Provençelles®

MASmatha – Dominique Massad

Petals of vivid fuchsia and deep purple shades with violet tones that slightly lighten over the summer. - flowerbed shrub rose - mild, subtly scented rose - pleasant, subtle background character

– Vivid fuchsia‑purple blooms with lilac tones.
– Abundant repeat flowering all season long.
– Compact, bushy shrub for beds and hedges.
– Dense, slightly glossy mid‑green foliage.
– Hardy to around −20 °C, medium disease resistance.
Special feature: Colour shifts with weather, from deeper violet in cool spells to softer lilac in strong sun.
Harmonious environment – Nature-friendly garden design
Mamiethalène
vivianaROSE® ORIGINAL 2-litre own-root potted rose
23,50 £
Unfortunately, we are currently unable to ship to the United Kingdom; we only deliver to countries within the European Union. For more information, please contact us!
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Mamiethalène – lilac flower-bed shrub rose – Massad

With its soft lilac blooms and bushy habit, Mamiethalène brings a sense of seaside refreshment to compact British gardens, gently filtering breezes while coping well with blustery, coastal weather and typical garden soils that need reliable drainage. This Provençelles shrub rose flowers generously in repeat flushes from early summer into autumn, giving months of colour with minimal attention beyond basic feeding and an annual prune. In an own-root, 2‑litre form it settles in steadily, building a strong rootstock that supports long-term health, easy recovery after harsh winters and consistent, tidy structure. Over its first seasons you will see roots establishing, then shoots filling out, and by the third year the plant will reach its full ornamental impact as a dense, flowering hedge or feature in pots of at least 40–50 litres on a sunny veranda.


Usage options

Target area Reasoning
Small coastal front garden bed Bushy, medium-height growth and repeat flowering make this rose ideal for a compact, seaside-style border that needs colour but must cope with wind and occasional salt-laden air, suiting time-pressed homeowners and beginners.
Feature rose in a large container Its dense foliage and lilac-toned flowers read beautifully in a 40–50 litre pot, where the own-root plant forms a stable framework and long-lived display with straightforward care for balcony and veranda gardeners.
Low informal hedge along a path The recommended planting distances allow you to create a softly structured edging hedge; the bushy habit knits together into a gentle screen with reliable repeat bloom that suits relaxed family gardens.
Mixed shrub and perennial border Semi-double, cluster-flowered heads add colour without dominating, combining well with coastal perennials while the own-root form ensures steady regeneration and a dependable presence for casual home planters.
Shingle or gravel planting strip Planted into improved soil beneath shingle, its moderate size, good anchoring roots and tolerance of breezy conditions make it a graceful accent rose for those creating low-fuss, beach-inspired layouts.
Family play-area backdrop The mid-height, bushy structure provides a soft backdrop to play spaces, offering seasonal colour without excessive height, and suiting households wanting easy ornament rather than intensive maintenance.
Season-long colour focus by the terrace Strong repeat flowering and abundant second flushes give a long season of lilac-purple colour close to seating areas, ideal for evening tea and relaxed entertaining for casual rose enthusiasts.
Structured accent in clay-based gardens Once planted into well-prepared, free-draining pockets, the bushy habit and own-root durability provide a stable, long-term accent, even where heavier soils and wet spells are common for coastal-style projects.

Styling ideas

  • Coastal-cup – Underplant Mamiethalène with blue Festuca and sea kale to echo shingle beaches – for coastal-style lovers seeking gentle structure and long-season lilac colour.
  • Veranda-chic – Grow one plant in a 50 litre container with trailing silver foliage plants to frame outdoor seating – for urban balcony owners wanting an easy, long-lived focal rose.
  • Lavender-ribbon – Alternate with low Lavandula along a path to create a fragrant, pastel hedge – for families who prefer simple pruning and reliable, medium-height structure.
  • Shingle-pocket – Tuck groups of three into improved soil pockets within gravel to soften parking or front drives – for homeowners designing low-maintenance, beach-inspired front gardens.
  • Perennial-mist – Combine with Brunnera and soft grasses in a mixed border for a hazy lilac and blue effect – for hobby gardeners wanting gentle repeat colour without complex care.

Technical cultivar profile
Trait Data
Name and registration Shrub rose from the Les Provençelles collection; registered as MASmatha, marketed as Mamiethalène Les Provençelles MASmatha, a flowerbed shrub rose for garden and container use.
Origin and breeding Bred by Dominique Massad in France and introduced in 2015 by Pétales de Roses, with parentage not publicly disclosed, reflecting contemporary shrub-rose breeding for garden performance.
Growth and structural characteristics Bushy shrub reaching about 75–105 cm in height and 60–85 cm spread, with moderately thorny stems and dense, slightly glossy mid-green foliage that creates a well-filled, compact outline.
Flower morphology Semi-double, cup-shaped flowers with 13–25 petals, borne in clusters of large blooms, repeating well through the season with particularly abundant second flushes, giving generous ornamental effect.
Colour data and phenology Colour ranges from glossy fuchsia-pink and lilac-magenta in new flowers to violet-purple and pastel lavender-lilac, fading slightly in strong sun yet remaining attractive from bud to petal fall.
Fragrance and aroma Gently scented rose with a pleasant, subtle background fragrance rather than a strong perfume, designed more for visual impact than for intense olfactory effect in the garden.
Hip characteristics Rose hips form only occasionally due to the semi-double flowers; where present they are small, spherical, orange-red, typically around 8–12 mm across, adding modest late-season interest.
Resistance and winter hardiness Rated H7 and hardy to approximately −21 to −18 °C, with medium resistance to common fungal diseases; benefits from basic preventive care and regular watering during extended dry periods.
Horticultural recommendations Best in sunny sites with well-drained soil; plant 40–80 cm apart depending on use, allow 4.2–4.8 plants/m² for massing, and provide occasional plant protection plus annual pruning for shape.

Mamiethalène Les Provençelles MASmatha offers long-season lilac colour, bushy structure and reliable own-root longevity, making it a thoughtful choice for relaxed, coastal-inspired family gardens and verandas.

Detailed product attributes

Product Identification Data

Product Name: MAMIETHALÈNE – lilac flower-bed shrub rose - Massad
Product Type: vivianaROSE® ORIGINAL - 2-litre own-root potted rose
Cultivar Authenticity: Verified:20.08.2025
Cultivar Quality Rating: premium gold
Item Number: [841] 40-122 (14.02.2026) vivianarose.co.uk

Name and Registration

Meaning of Cultivar Name: The breeder named "Mamiethalène" in memory of their aunt, Hélène Jeunet-Gauthier ("Mamie Thalène").
Original Trade Name: Mamiethalène
Current Trade Name: Mamiethalène Les Provençelles® MASmatha
Rose Group: Shrub
Commercial Type: flowerbed shrub rose
Commercial Group: Bed rose
Exhibition Category: shrub rose
Collection: Les Provençelles®

Origin and Breeding

Initial Distributor: Pétales de Roses (France)
Breeder: Dominique Massad
Breeding Company / Institution: Pétales de Roses (Châtillon-Saint-Jean, France)
Breeding Year: France, 2015
Parentage: unknown

Growth and Structural Characteristics

Height: 2.5-3.4ft (75-105 cm)
Spread: 2-2.8ft (60-85 cm)
Growth Habit: bushy
Foliage: The variety has dense foliage. Its leaves have a slightly glossy surface and a mid-green shade (RHS 137A).
Prickliness: moderately thorny
Self-Cleaning Description: No information on self‑cleaning.
Self-Cleaning Intensity: No data on self-cleaning strength.

Flower Morphology

Petal Count: 13-25
Flower Fullness: semi double
Flower Shape: cup-shaped
Flower Size: L (2,75-3,95 in)
Inflorescence Type: cluster-flowered
Colour Code: ARS code: M RHS code: N78A (outer), 75C (inner)
Repeat Flowering: Repeats well; the second flowering is abundant.

Colour Data and Phenology

Colour: purple
Flower Colour Description: Petals of vivid fuchsia and deep purple shades with violet tones that slightly lighten over the summer.
Closed Bud: Dark crimson with a slight mauve tint.
Newly Opened Flower: Glossy fuchsia-pink outer petals, inner petals with a lilac–magenta wash.
Full Bloom: Deep violet-purple outer edge, with a softer rose-lilac towards the centre.
Before Fading: Pastel lavender-lilac with silvery overtones in places.
Colour Fading Description: In strong sunlight it becomes paler; in cooler conditions it remains a darker violet‑fuchsia.

Fragrance and Aroma

Fragrance Strength: mild, subtly scented rose
Fragrance Character: pleasant, subtle background character
Pollinator Attraction: Its strongly double flower form, with reduced accessibility of the stamens, makes it only marginally attractive to pollinators.
Pollinator-Friendly Rating: The descriptions do not explicitly state that they are pollinator-friendly.

Hip Characteristics

Hip Shape: spherical
Hip Colour: orange-red
Hip Comment: Rose hip formation is expected to be limited due to the double flowers; occasionally a spherical, orange‑red rose hip 8–12 mm in diameter may occur.

Resistance and Hardiness

Hardiness (°C): -21–-18 °C
Heat and Drought Tolerance Description: The cultivar descriptions do not give detailed information on heat–drought tolerance; during prolonged drought it requires irrigation.
Disease Resistance: medium
  • powdery mildew – medium
  • black spot – medium
  • rust – medium

Horticultural Recommendations

Recommended Planting Distance: 50 cm for mass planting, 40 cm for hedging, 80 cm for solitary planting.
Planting Density: square planting 4,2 plants/m², hexagonal arrangement 4,8 plants/m²
Partial Shade Tolerance: Preferably in a sunny location
Maintenance Requirement: Maintenance requirement medium; occasional plant protection required.
Primary Uses: flower bed, container

Comments

Strengths: Harmonious environment – Nature-friendly garden design
Companion Plants: Akebia quinata - five-leaf akebia Brunnera macrophylla - Caucasian forget-me-not Clematis 'Fairy Slippers' - clematis
Comment: -
MAMIETHALÈNE – lilac flower-bed shrub rose - Massad
Petals of vivid fuchsia and deep purple shades with violet tones that slightly lighten over the summer. - flowerbed shrub rose - mild, subtly scented rose - pleasant, subtle background character
The rose webshop. - flowerbed shrub rose - Mamiethalène - purple - (2.5-3.4ft (75-105 cm))
Inflorescence: cluster-flowered Height: 2.5-3.4ft (75-105 cm) Flower shape: cup-shaped Winter hardiness: 6b purple - Pétales de Roses (France) flowerbed shrub rose - Flower size: L (2,75-3,95 in) Flower size: L (2,75-3,95 in) - Height: 2.5-3.4ft (75-105 cm) Height: 2.5-3.4ft (75-105 cm) - Flower fullness: semi double Mamiethalène - Roses in the garden | vivianaROSE® Original - premium gold Dominique Massad

We showcase the external appearance of the roses available for online purchase from our webshop.


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Information

In what condition do we send the rose from our online webshop?

Let us ask ourselves the question: What do I want to use the rose for?
Flower? - Location? - Screening? - Fragrance? - Height? - Breeder? - Rose hips?

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Care guide

Our product is a rose grown with PharmaRosa®’s unique cultivation technology!

2 litre, own-root, potted rose.
With seasonal shoots appropriate to the time of year.
With a well-developed root system that permeates the growing medium.
Quality compliant with E.N.A. (European Nurserystock Association) requirements.
Supplied in unique, damage-preventing packaging.
Can be planted at any frost-free time.
True-to-variety rosebush, with unique identifier.

The own-root, potted PharmaRosa® rose is a well-rooted plant that guarantees reliable establishment for you, so it can be planted at any time of year during frost-free periods.


Crop: several varieties and several stages of development in one short crop section.
Shoot system: intense growth of fresh basal shoots on a young plant.
Root system: demonstration of the vigorous root system permeating the growing medium, with the pot removed.
Balance: mature plant with a root system and shoot system that are in harmony.

Information about the videos
This video series is not a “seasonal showcase”, but a way to make the essence of PharmaRosa®’s own-root production tangible: how the plant is built, what the root system looks like and how the shoot system renews itself. The footage was therefore taken at different times and of plants at various stages of development, so mixed levels of foliage and differing stages of growth may appear. These clips are not a ‘sample’ of the batch delivered to you, but an illustration of how the technology works. The current condition of the rose you are purchasing – typical for the given time of year and what you can realistically expect to receive in your parcel – is shown at the top of the product page.

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Product types

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Garden roses for the family garden, with minimal care  → ORIGINAL®
Premium garden roses – instant impact, a truly showpiece garden  → EXTRA®
Pages for professionals and private customers
Roses for public spaces – large areas, sustainable maintenance  → NATURAL®
Roses for projects – hedge and row planting, fast implementation  → RAPID®
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Production – propagation material for garden roses, wholesale  → NEONATAL®

Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.