Romantic rose

62-009-1
62-009-2

Mileva™

Frayla®

BOZmilfra – Biljana Božanić Tanjga

Uniform, bright mid-pink shade with a slight raspberry tinge. - nostalgia rose - strong, well-scented rose - sweet, fresh fruity

– Compact, bushy habit for neat plantings.
– Strong, sweet fruity fragrance.
– Rich mid-pink blooms with raspberry tinge.
– Very double, cupped nostalgic flowers.
– Hardy to around –25 °C, H7 rating.
Special feature: Excels in beds, borders and containers, ideal for romantic garden designs.
Vibrant garden scene – Timeless elegance
Mileva™
vivianaROSE® ORIGINAL 2-litre own-root potted rose
19,30 £
Unfortunately, we are currently unable to ship to the United Kingdom; we only deliver to countries within the European Union. For more information, please contact us!
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MILEVA™ – pink nostalgia rose - Tanjga

Imagine sipping tea behind a soft rose windbreak after a breezy walk on the shingle: MILEVA™ wraps your seating area in romance with compact, well-behaved growth that suits small Cornish and Devon gardens. Masses of cupped, very double blooms bring continuous colour in bright mid-pink, gently fading to a softer shade while the strong, sweet, fruity fragrance drifts past your veranda doors. Its own-root nature supports a long-lived, resilient structure that recovers well and settles securely, even where coastal winds demand good anchoring and thoughtful drainage. In its first year it focuses on roots, the second on shoots, and by the third year you can enjoy its full ornamental impact.


Usage options

Target area Reasoning
Coastal veranda in large container Ideal for a sheltered coastal veranda where you want reliable colour without complex care: its compact, bushy habit fits a 40–50 litre pot and creates a gentle wind filter, well suited to breezier sites along the south-west coast, for the beginner coastal gardener.
Small family garden flower bed The moderate height and dense branching allow you to tuck it into narrow borders beside paths or patios, building a long-season focal point that stays in scale with an average family garden and frees you from constant reshaping, perfect for the busy homeowner.
Low edging along a seating area Planted at 30–35 cm intervals, the compact shrubs form a low, romantic edging that frames benches and outdoor tables with nostalgic pink clusters, turning everyday tea breaks into small rituals while remaining easy to keep tidy for the relaxed entertainer.
Feature rose in mixed nostalgia border As a solitary plant at around 55 cm spacing, the full, old-fashioned blooms and strong scent stand out against simple foliage companions, giving you a classic “rose garden” feel without needing a large plot, especially appreciated by the romantic minimalist.
Part-shade side garden or passage Suitability for partial shade lets you brighten side returns or east-facing passages where other roses may sulk, keeping flowers and scent close to doors and windows while still performing dependably through the season for the space-conscious gardener.
Soft windbreak near coastal boundary Used in a loose row, the compact, thorny framework offers a gentle visual screen and a little shelter, while its own-root resilience and steady establishment help it anchor well in exposed spots that need thoughtful water management and good soil structure for the seaside resident.
Season-long colour partner with grasses and perennials Repeat flowering and clustered midsized blooms give continuous pink accents amongst sea kale, Festuca and lavender, creating a feminine, coastal-style palette that stays attractive between flushes without demanding high-maintenance deadheading from the style-led gardener.
Long-term planting for low-renewal beds The own-root form supports a long lifespan and good regeneration after pruning or weather damage, so beds do not need frequent replanting; once established, it gives stable ornamental value year after year, reassuring for the forward-planning owner.

Styling ideas

  • Veranda-Romantic – Plant one MILEVA™ in a 50 litre clay pot with trailing sea thrift for a soft, pink-and-white coastal look – ideal for balcony and veranda owners.
  • Shingle-Soft – Group three plants in a triangle within a shingle bed, interplanted with sea kale and blue Festuca for a salty, dune-inspired effect – for lovers of naturalistic coastal gardens.
  • Tea-Edge – Line a small terrace with a low row of MILEVA™ and lavender, giving scented edging around a bistro set – for those who enjoy relaxed afternoon tea outdoors.
  • Nostalgia-Mix – Combine MILEVA™ with Crocosmia and daylilies in a sunny border to contrast nostalgic roses with fiery, arching perennials – perfect for colour-driven hobby gardeners.
  • Front-Door-Charm – Flank a doorway with two container-grown plants, underplanted with silver foliage herbs for year-round structure and seasonal scent – aimed at busy urban homeowners.

Technical cultivar profile
Parameter Data
Name and registration Romantica shrub nostalgia rose, registered as BOZmilefra, marketed as Mileva™ Frayla® BOZmilefra; bush rose type within the Romantic rose group, primarily for decorative garden use.
Origin and breeding Bred by Biljana Božanić Tanjga of PhenoGeno Roses, Temerin, Serbia; registration in 2020, introduced after 2020, with breeding work completed shortly before launch for modern garden performance.
Growth and structural characteristics Compact, bushy plant reaching about 70–90 cm high and 45–60 cm wide, with moderately dense, slightly glossy medium to dark green foliage and moderate prickliness suited to informal hedging.
Flower morphology Medium-sized, cupped, very double flowers with more than 40 petals, borne in clusters; good repeat flowering gives an abundant second flush, though spent blooms benefit from light manual deadheading.
Colour data and phenology Bright mid-pink with a slight raspberry tinge; buds open from deep pink to a harmonious soft pink with paler centres, fading gradually to pale pink while retaining the main hue and avoiding unsightly discolouration.
Fragrance and aroma Well-scented variety with a strong, sweet, fresh fruity perfume that is noticeable around seating areas; primarily ornamental, as the very double form limits access to stamens for pollinating insects.
Hip characteristics Rose hip formation is generally limited because of the strongly double flowers, so ornamental impact is focused on blooms rather than autumn fruit display, simplifying seasonal maintenance needs.
Resistance and winter hardiness Rated to approximately −26 to −23 °C (RHS H7, Swedish zone 4, USDA 5b); moderate resistance to black spot, powdery mildew and rust, with medium water needs and intolerance of prolonged drought.
Horticultural recommendations Suitable for beds, edging and containers; allow 35 cm in mass plantings or 55 cm as a specimen, in well-drained soil, with occasional plant protection and light deadheading for best repeat bloom.

MILEVA™ offers compact structure, repeat nostalgic pink flowering and strong fragrance in an own-root form that builds long-term, reliable planting for relaxed coastal-style gardens, making it a thoughtful choice for your next rose.

Detailed product attributes

Product Identification Data

Product Name: MILEVA™ – pink nostalgia rose - Tanjga
Product Type: vivianaROSE® ORIGINAL - 2-litre own-root potted rose
Cultivar Authenticity: Verified:12.08.2025
Item Number: [1096] 62-009 (14.02.2026) vivianarose.co.uk

Name and Registration

Meaning of Cultivar Name: The name is a feminine given name.
Cultivar Synonym: Ava; Mileva™ Frayla®
Original Trade Name: Mileva™
Current Trade Name: Mileva™ Frayla® BOZmilefra
Rose Group: Romantica, Shrub
Commercial Type: nostalgia rose
Commercial Group: Romantic rose
Exhibition Category: bush rose
Collection: Frayla®

Origin and Breeding

Initial Distributor: PhenoGeno Roses (Serbia)
Introduction Year: after 2020
Breeder: Biljana Božanić Tanjga
Breeding Company / Institution: PhenoGeno Roses (Temerin, Serbia)
Breeding Year: -, 2019
Parentage: unknown

Growth and Structural Characteristics

Height: 2.3-3ft (70-90 cm)
Spread: 1.5-2ft (45-60 cm)
Growth Habit: compact, bushy
Foliage: The variety's foliage is moderately dense, with leaves that have a slightly glossy surface and range in colour from medium to dark green.
Prickliness: moderately thorny
Self-Cleaning Description: The majority of spent flowers remain on the plant and require subsequent cleaning.
Self-Cleaning Intensity: self-cleaning weak

Flower Morphology

Flower Fullness: very double-flowered
Flower Shape: cupped
Flower Size: M (1,5-2,75 in)
Inflorescence Type: cluster-flowered
Colour Code: ARS code: MP RHS code: 62C (outer), 62D (inner)
Repeat Flowering: It repeats well, producing an abundant second flowering.

Colour Data and Phenology

Colour: pink
Flower Colour Description: Uniform, bright mid-pink shade with a slight raspberry tinge.
Closed Bud: Deep, rich pink with slightly darker pigmentation at the tips.
Newly Opened Flower: Mid-pink petals with a slightly more intense tone along the rim of the outer petal whorl.
Full Bloom: Harmonious soft pink with a paler centre on the inner side of the petals.
Before Fading: It fades to a pale pink with almost no discolouration and without darker shades.
Colour Fading Description: As the bloom opens, the deep mid-pink gradually fades to a soft, pale pink, the primary hue remaining.

Fragrance and Aroma

Fragrance Strength: strong, well-scented rose
Fragrance Character: sweet, fresh fruity
Pollinator Attraction: Its strongly double flower form (simple/semi‑double/double) and limited access to the stamens make it poorly attractive to pollinators.
Pollinator-Friendly Rating: Its very double flowers enclose the stamens; primarily an ornamental variety.

Hip Characteristics

Hip Comment: Rose hip formation is expected to be limited due to the double flowers.

Resistance and Hardiness

Hardiness (°C): -26–-23 °C
Heat and Drought Tolerance Description: Requires moderate watering; does not tolerate prolonged drought.
Disease Resistance: moderate
  • powdery mildew – moderate
  • black spot – moderate
  • rust –moderate

Horticultural Recommendations

Recommended Planting Distance: 35 cm for mass planting, 30 cm for hedging, 55 cm as a solitary specimen
Planting Density: in square planting 8,2 plants/m², in hexagonal arrangement 9,4 plants/m²
Partial Shade Tolerance: suitable for partial shade
Maintenance Requirement: Maintenance requirement medium; requires occasional plant protection.
Primary Uses: flower bed, container, edging

Comments

Strengths: Vibrant garden scene – Timeless elegance
Companion Plants: Crocosmia sp - garden crocosmia Hemerocallis hybrids - daylilies Spiraea japonica 'Dart's Red' - Japanese spirea 'Dart's Red'
Comment: -
MILEVA™ – pink nostalgia rose - Tanjga
Uniform, bright mid-pink shade with a slight raspberry tinge. - nostalgia rose - strong, well-scented rose - sweet, fresh fruity
Online rose purchase - nostalgia rose - Mileva™ - pink - (2.3-3ft (70-90 cm))
Inflorescence: cluster-flowered Height: 2.3-3ft (70-90 cm) Flower shape: cupped Winter hardiness: 4b pink - PhenoGeno Roses (Serbia) nostalgia rose - Flower size: M (1,5-2,75 in) Flower size: M (1,5-2,75 in) - Height: 2.3-3ft (70-90 cm) Height: 2.3-3ft (70-90 cm) - Flower fullness: very double-flowered Mileva™ - Roses in the garden | vivianaROSE® Original - standard Biljana Božanić Tanjga

We showcase the external appearance of the roses available for online purchase from our webshop.


Which product type is right for you?


Information

In what condition do we send the rose from our online webshop?

Let us ask ourselves the question: What do I want to use the rose for?
Flower? - Location? - Screening? - Fragrance? - Height? - Breeder? - Rose hips?

Rose purchasing information
Payment methods - Delivery costs - Delivery - Complaints handling

Care guide

Our product is a rose grown with PharmaRosa®’s unique cultivation technology!

2 litre, own-root, potted rose.
With seasonal shoots appropriate to the time of year.
With a well-developed root system that permeates the growing medium.
Quality compliant with E.N.A. (European Nurserystock Association) requirements.
Supplied in unique, damage-preventing packaging.
Can be planted at any frost-free time.
True-to-variety rosebush, with unique identifier.

The own-root, potted PharmaRosa® rose is a well-rooted plant that guarantees reliable establishment for you, so it can be planted at any time of year during frost-free periods.


Crop: several varieties and several stages of development in one short crop section.
Shoot system: intense growth of fresh basal shoots on a young plant.
Root system: demonstration of the vigorous root system permeating the growing medium, with the pot removed.
Balance: mature plant with a root system and shoot system that are in harmony.

Information about the videos
This video series is not a “seasonal showcase”, but a way to make the essence of PharmaRosa®’s own-root production tangible: how the plant is built, what the root system looks like and how the shoot system renews itself. The footage was therefore taken at different times and of plants at various stages of development, so mixed levels of foliage and differing stages of growth may appear. These clips are not a ‘sample’ of the batch delivered to you, but an illustration of how the technology works. The current condition of the rose you are purchasing – typical for the given time of year and what you can realistically expect to receive in your parcel – is shown at the top of the product page.

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Product types

Pages for private customers
Garden roses for the family garden, with minimal care  → ORIGINAL®
Premium garden roses – instant impact, a truly showpiece garden  → EXTRA®
Pages for professionals and private customers
Roses for public spaces – large areas, sustainable maintenance  → NATURAL®
Roses for projects – hedge and row planting, fast implementation  → RAPID®
For professional partners only
Production – propagation material for garden roses, wholesale  → NEONATAL®

Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.