NAOMI™ – deep pink nostalgia rose - Olesen
Imagine returning from a blustery beach walk to sit with afternoon tea, sheltered behind a low hedge of Naomi™, its crimson rosettes glowing warmly while the air carries a fragrant wave of classic rose perfume. This romantic shrub rose suits small coastal gardens where it can root deeply and hold firm in breezy conditions, providing steady structure and colour with minimal fuss. Its large, double blooms repeat generously through the season, keeping a long display in compact beds or on a veranda in a 40–50 litre container. As an own-root plant it offers reassuring longevity, rebuilding from the base if stems are damaged and maintaining stable ornamental value year after year. Think of your planting as a gentle progression – roots establishing in the first year, stronger shoots and flowering in the second, and by the third a full, lush display that feels permanently settled into your family garden rhythm.
Usage options
| Target area | Reasoning |
|---|
| Coastal veranda container (40–50 L) |
Naomi™ performs reliably in a generous container, making it ideal for a small, seaside veranda where planting space is limited but you still want a deep-pink, nostalgic presence and strong scent close to seating areas – perfect for the busy veranda owner. |
| Small family front garden feature |
The bushy, medium‑tall habit forms a tidy, eye‑catching focal point without overwhelming a modest front garden, giving structure, repeat flowering and scent with just occasional deadheading and basic care – reassuring for the time‑pressed homeowner. |
| Romantic flower bed in a windy garden |
Dense foliage and a well‑anchored shrub form help the plant cope with breezier British sites, while repeat flushes of large, very double flowers keep borders looking full and welcoming over a long season – attractive for the coastal‑style gardener. |
| Low, scented boundary or windbreak |
Planted at hedging distance, Naomi™ builds a low, bushy line that gently filters wind and defines paths or boundaries, combining structure with strong fragrance along your regular walking routes – ideal for the family‑garden planner. |
| Season‑long colour near seating areas |
With very good colour retention and abundant second flowering, the deep‑to‑mid pink rosettes hold their appeal for months, creating a consistent, uplifting backdrop for outdoor meals or evening drinks – rewarding for the relaxation‑loving host. |
| Long‑term planting in a family garden |
As an own‑root shrub, Naomi™ can regenerate from the base after hard pruning or winter damage, building a durable framework that fits long‑term garden plans and matures gracefully over many seasons – valued by the future‑minded gardener. |
| Classic “girly” nostalgia corner |
The full rosette blooms, deep pink tones and strong, traditional perfume create an instantly romantic, “girly” mood, especially when combined with soft pastels and silvery foliage in a sheltered nook – delightful for the romance‑seeking beginner. |
| Edging for urban beds and parklets |
Naomi™ works well at the front of mixed beds or in urban green spaces, where its dense foliage, repeat flowering and manageable size provide reliable ornamental value within medium‑maintenance schemes – practical for the casual city gardener. |
Styling ideas
- Seaside-tea border – Mix Naomi™ with sea kale, Festuca and low Lavandula by a terrace for a salty, windswept feel and fragrant afternoon tea backdrop – for coastal veranda owners seeking relaxed charm.
- Romantic-entry path – Line a short front path with Naomi™ and creeping phlox spilling at the edges to create a welcoming, nostalgic walk to the door – for homeowners wanting instant romance.
- Wind-kissed corner – Place Naomi™ in a 50 litre pot with trailing bellflower at its feet to soften a breezy patio corner, combining structure, scent and gentle movement – for balcony and courtyard users.
- Girly-reading nook – Cluster Naomi™ with pastel perennials and a single bench in a sunny, sheltered spot to form a private, feminine hideaway – for beginners dreaming of a pretty retreat.
- Urban-nostalgia strip – Plant Naomi™ in a narrow bed with compact evergreens for year‑round structure and repeat pink flowering beside a small seating area – for busy city gardeners wanting low‑effort romance.
Technical cultivar profile
| Parameter | Data |
|---|
| Name and registration |
Shrub rose from the Renaissance® collection, a romantic nostalgia type marketed as Naomi™ Renaissance® Poulren022, registered under the code Poulren022 and approved for exhibition as Naomi. |
| Origin and breeding |
Bred by L. Pernille Olesen at Poulsen Roser A/S in Denmark, with breeding work completed in 2004 and the cultivar introduced and registered internationally in 2011 for garden and landscape use. |
| Awards and recognition |
Highly regarded for fragrance, with awards at Lyon and Monza in 2012, first prize at Hradec in 2013 and a further fragrance award at The Hague in 2016, confirming its strong scented appeal. |
| Growth and structural characteristics |
Bushy shrub growing around 110–160 cm high and 80–130 cm wide, with dense, slightly glossy dark green foliage and moderate prickliness, forming a full, structural presence in beds or as a low hedge. |
| Flower morphology |
Large, very double rosette flowers, typically 40 or more petals, borne in clusters of three to five blooms per stem, repeating well with an abundant second flush after initial early‑summer flowering. |
| Colour data and phenology |
Deep crimson‑pink initially, ARS deep pink, with RHS N66B outer and N57A inner tones, fading only slightly toward mid‑pink while retaining a crimson base, plus occasional fine whitish streaks on outer petals. |
| Fragrance and aroma |
Very strongly scented shrub with a classic, rose‑like perfume detectable from a distance; the fully double blooms prioritise ornamental and olfactory effect rather than nectar access for pollinating insects. |
| Hip characteristics |
Rose hips are relatively sparse due to the very double flower form; when present, they are small, around 10–15 mm, ovoid and orange‑red, adding modest late‑season interest without dominating the plant. |
| Resistance and winter hardiness |
Hardy to approximately −21 to −18 °C (RHS H7, USDA 6b, Swedish zone 3), with medium resistance to black spot, rust and powdery mildew, benefiting from routine watering in prolonged heat and basic monitoring. |
| Horticultural recommendations |
Best in sunny positions with reasonable drainage; plant 60–70 cm apart for hedging or massing, around 110 cm as a specimen, and maintain with medium‑level care including occasional deadheading and health checks. |
NAOMI™ – deep pink nostalgia rose - Olesen brings strong fragrance, long repeat flowering and a durable own-root shrub habit to compact gardens and verandas, and may be a thoughtful choice if you favour romantic, low-fuss planting.
