Groundcover

52-817-1
52-817-2

Noatraum

Flower Carpet®

- – Werner Noack

The flower's base colour is rich, vivid carmine-pink. - groundcover rose - very weak, barely noticeable scented rose - scent description not available

– Awarded ADR status and World Rose Hall of Fame.
– Masses of vivid deep-pink blooms all season.
– Excellent disease resistance for healthy foliage.
– Tough groundcover for slopes and urban beds.
– Heat and moderate drought tolerant, low‑maintenance.
Special feature: Premium silver quality rating with multiple international gold medals.
Quality-conscious choice – Harmonious environment
Noatraum
vivianaROSE® ORIGINAL 2-litre own-root potted rose
23,10 £
Unfortunately, we are currently unable to ship to the United Kingdom; we only deliver to countries within the European Union. For more information, please contact us!
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NOATRAUM – deep pink groundcover rose – Noack

Imagine returning from a breezy walk on the shore to sit with tea, sheltered behind a low rose hedge: NOATRAUM wraps your veranda or family garden in waves of deep-pink colour while remaining reassuringly easy-care. This Flower Carpet® groundcover rose forms a dense, spreading cushion that helps stabilise lighter coastal soils and copes well with blustery seaside conditions, offering reliable flowering even where rain and wind are frequent. Own-root plants build strength gradually – roots in year one, shoots in year two, and full garden impact by year three – giving you a long-lived, dependable feature rather than a short-term novelty. The dark, glossy foliage makes a smart backdrop for the carmine-pink blooms that fade softly to lilac-pink, keeping beds and shingle borders looking fresh between visits. Compact height combined with generous spread makes NOATRAUM ideal for edging, slopes and small coastal plots where you want maximum effect with minimum effort, particularly suited to busy, style-conscious gardeners.


Usage options

Target areaReasoning
Coastal veranda in large containers Performs well in roomy 40–50 litre pots on a sheltered veranda, where its spreading habit spills over container edges and softens hard lines; maintenance stays simple thanks to low pruning needs and moderate self-cleaning, ideal for beginners.
Small family front garden Compact height yet generous spread means one plant covers ground quickly, suppressing weeds and giving long-season colour without dominating windows or paths, creating a welcoming look for homeowners.
Shingle and gravel coastal beds Spreading, well-anchored growth helps knit together shingle and light soils, improving visual structure while tolerating breezy, damp days with good resilience to rain and wind in exposed gardens, especially helpful for coastal-style gardeners.
Low flowering hedge or boundary Planted at hedge spacing, plants join into a low, dense ribbon of deep-pink blooms with dark green foliage, giving gentle privacy and a clear boundary line without demanding clipping, appreciated by busy families.
Slopes and banks The ground-hugging, spreading habit stabilises sloping sites and reduces erosion, while dense foliage covers bare soil quickly, leaving little space for weeds and simplifying upkeep for time-pressed owners.
Urban and coastal-style courtyard beds Tolerant of reflected heat and moderate drought once established, making it suitable for paved courtyards where watering may be irregular, while glossy foliage and continuous flowers keep spaces smart for urban residents.
Mixed border with grasses and perennials Its season-long flushes of deep pink sit neatly at the front of a mixed border, pairing well with airy grasses or sea kale to hide bare stems of taller plants, providing structure and colour for design-conscious gardeners.
Long-term, low-input family planting Own-root plants recover well from knocks, live longer and maintain shape without complicated pruning, so once established they offer many years of reliable flowering with minimal intervention, suiting relaxed garden-owners.

Styling ideas

  • Coastal-cosy bed – Combine NOATRAUM with blue Festuca and sea kale in a shingle strip near the terrace for a breezy seaside feel – ideal for coastal veranda owners.
  • Family-front welcome – Line the front path with a ribbon of NOATRAUM, underplanting with low lavender to add scent and structure – suited to busy family households.
  • Soft-slope tapestry – Use drifts across a sunny bank, interwoven with silver foliage plants, to create a low-maintenance, erosion-controlling carpet – helpful for sloping plots.
  • Urban-terrace pots – Plant single specimens in 50 litre containers with trailing thyme at the rim for colour and easy care on modern balconies – perfect for city gardeners.
  • Romantic-ribbon border – Edge a mixed border of perennials with NOATRAUM for a continuous deep-pink line that hides soil and unifies the planting – appealing to design-focused amateurs.

Technical cultivar profile
ParameterData
Name and registration Groundcover shrub rose from the Flower Carpet collection; registered as NOAtraum, marketed under names including Noatraum Flower Carpet and Heidetraum for exhibition purposes.
Origin and breeding Bred by Werner Noack in Germany in 1988 from ‘Immensee’ × ‘Amanda’; introduced after 1990 via Noack Rosen and Anthony Tesselaar Plants for robust landscape and garden use.
Awards and recognition Highly decorated cultivar: ADR award 1990, multiple European gold medals, and World Rose Hall of Fame (Weltrose) 2022, confirming long-term garden merit and reliability.
Growth and structural characteristics Low, spreading shrub 40–80 cm tall with a 100–180 cm spread, forming dense, glossy dark green foliage; sparsely thorned shoots and moderate self-cleaning of spent clusters.
Flower morphology Semi-double, cupped to flat-opening flowers in clusters, each small bloom 0.5–1.5 inches across, with around 13–25 petals and strong remontant habit with a rich second flush.
Colour data and phenology Base colour vivid deep carmine-pink (RHS 57B outer, 57C inner), buds darker, blooms lightening to lilac-pink and slightly fading in strong sun; overall colour retention is very good.
Fragrance and aroma Fragrance is very weak and barely noticeable; primarily chosen for its colour impact and groundcover habit rather than scent, making it suitable where fragrance is not essential.
Hip characteristics Rose-hips seldom develop due to semi-double flowers and routine deadheading; if present, they are small, spherical, 6–11 mm across, in an orange-red shade late in the season.
Resistance and winter hardiness Demonstrates strong resistance to black spot, powdery mildew and rust; winter hardy to about −23 to −21 °C (RHS H7, USDA 6a), with good heat and moderate drought tolerance.
Horticultural recommendations Best in full sun to light shade, in well-drained soil; plant 85–155 cm apart depending on use, allowing 1–1.2 plants/m² for massing, and water during prolonged dry spells for best display.

NOATRAUM offers long-lasting deep-pink groundcover, reliable low-maintenance performance and dense, weed-suppressing foliage, with the extra resilience and longevity of an own-root rose, making it a thoughtful choice for enduring coastal-style gardens.

Detailed product attributes

Product Identification Data

Product Name: NOATRAUM – deep pink groundcover rose - Noack
Product Type: vivianaROSE® ORIGINAL - 2-litre own-root potted rose
Cultivar Authenticity: Verified:15.04.2025
Cultivar Quality Rating: premium silver
Item Number: [724] 52-817 (14.02.2026) vivianarose.co.uk

Name and Registration

Meaning of Cultivar Name: The German word "Heidetraum" means "Pusztai álom", evoking a dreamlike image of a mountainous, juniper‑covered puszta landscape.
Cultivar Synonym: Heidetraum; Flower Carpet Pink; Blooming Carpet; Emera; Emera Pavement; Floral Carpe’; Pink Flower Carpet; Pink Veil
Original Trade Name: Heidetraum®
Current Trade Name: Noatraum Flower Carpet® NOAtraum
Rose Group: Ground cover, Shrub
Commercial Type: groundcover rose
Commercial Group: Ground cover
Exhibition Category: shrub rose / landscape use
Collection: Flower Carpet®

Origin and Breeding

Initial Distributor: Noack Rosen (Germany); Anthony Tesselaar Plants (Australia)
Introduction Year: after 1990
Registration Year: 1990 (US Plant Patent PP #7282)
Breeder: Werner Noack
Breeding Company / Institution: Noack Rosen (Germany)
Breeding Year: Germany, 1988
Parentage: ‘Immensee’ × ‘Amanda’

Awards and Honours

Global and Lifetime Awards: World Rose Hall of Fame (Weltrose) (2022)
Competition and Show Awards: L’Haÿ-les-Roses gold medal (1988); ADR certification (1990); Boskoop gold medal (1990); The Hague gold medal (1990); Dortmund gold medal (1991); Glasgow award (1993); World Rose Hall of Fame (Weltrose) (2022)

Growth and Structural Characteristics

Height: 1.3-2.6ft (40-80 cm)
Spread: 3.3-5.9ft (100-180 cm)
Growth Habit: spreading
Foliage: The variety has dense foliage, with leaves that have a glossy surface and a dark green hue.
Prickliness: sparsely thorned
Self-Cleaning Description: Some of the spent flowers fall off naturally; cutting back the inflorescences stimulates further flowering.
Self-Cleaning Intensity: Self-cleaning: moderate

Flower Morphology

Petal Count: 13-25
Flower Fullness: semi-double
Flower Shape: cupped, flat-opening (fully open)
Flower Size: S (0,5-1,5 in)
Inflorescence Type: clustered
Colour Code: ARS code: dp RHS code: 57B outer, 57C inner
Repeat Flowering: Remontant, with an abundant second flush of flowers.

Colour Data and Phenology

Colour: deep-pink
Flower Colour Description: The flower's base colour is rich, vivid carmine-pink.
Closed Bud: Dark carmine-pink, slightly deeper in tone at the tip.
Newly Opened Flower: Vivid, radiant deep pink with the outer whorl of petals slightly darker.
Full Bloom: Medium-toned pink, with the petal edges slightly paler.
Before Fading: Pale mauve-pink, almost a pastel shade in the inner zone.
Colour Fading Description: The flowers gradually lighten to lilac-pink and may fade slightly in strong sunlight.

Fragrance and Aroma

Fragrance Strength: very weak, barely noticeable scented rose
Fragrance Character: scent description not available
Pollinator Attraction: Its semi-double flower form and reduced stamen accessibility make it less attractive to pollinating insects.
Pollinator-Friendly Rating: Its semi-double blooms attract pollinators only to a limited extent, so it can at best be classed as partly pollinator-friendly.

Hip Characteristics

Hip Shape: spherical
Hip Colour: orange-red
Hip Comment: Rose‑hip formation is expected to be scarce due to the double flowers and the regular removal of spent blooms; if produced, a spherical, 6–11 mm diameter, orange‑red rose hip.

Resistance and Hardiness

Hardiness (°C): -23–-21 °C
Heat and Drought Tolerance Description: Tolerates heat well; endures moderate drought but requires irrigation during prolonged dry spells.
Disease Resistance: resistant
  • powdery mildew – resistant
  • black spot – resistant
  • rust –resistant

Horticultural Recommendations

Recommended Planting Distance: for mass planting 100 cm, for hedging 85 cm, as a solitary specimen 155 cm
Planting Density: in square planting 1,0 plants/m², in hexagonal arrangement 1,2 plants/m²
Partial Shade Tolerance: Suitable for partial shade
Maintenance Requirement: Maintenance requirement low.
Primary Uses: groundcover, park, flowerbed, edging, slope, urban green space

Comments

Strengths: Quality-conscious choice – Harmonious environment
Companion Plants: Delphinium hybrids - perennial larkspurs
Anemone 'Fantasy Belle' - anemone
Liatris spicata 'Alba' - spiked blazing star
Comment: Specifically suitable for urban, high‑traffic beds.
NOATRAUM – deep pink groundcover rose - Noack
The flower's base colour is rich, vivid carmine-pink. - groundcover rose - very weak, barely noticeable scented rose - scent description not available
Online rose purchase - groundcover rose - Noatraum - deep-pink - (1.3-2.6ft (40-80 cm))
Inflorescence: clustered Height: 1.3-2.6ft (40-80 cm) Flower shape: cupped, flat-opening (fully open) Winter hardiness: 6b deep-pink - Noack Rosen (Germany); Anthony Tesselaar Plants (Australia) groundcover rose - Flower size: S (0,5-1,5 in) Flower size: S (0,5-1,5 in) - Height: 1.3-2.6ft (40-80 cm) Height: 1.3-2.6ft (40-80 cm) - Flower fullness: semi-double Noatraum - Roses in the garden | vivianaROSE® Original - premium silver Werner Noack

We showcase the external appearance of the roses available for online purchase from our webshop.


Which product type is right for you?


Information

In what condition do we send the rose from our online webshop?

Let us ask ourselves the question: What do I want to use the rose for?
Flower? - Location? - Screening? - Fragrance? - Height? - Breeder? - Rose hips?

Rose purchasing information
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Care guide

Our product is a rose grown with pharmaROSA®’s unique cultivation technology!

2-litre, own-root, potted rose.
With a shoot system appropriate to the season.
With a root system that thoroughly permeates the growing medium.
Quality compliant with the requirements of the E.N.A. (European Nurserystock Association).
Supplied in unique packaging that prevents damage.
Can be planted during frost-free periods.
True-to-variety rose bush with a unique identifier.

The pharmaROSA® own-root potted rose is a well-rooted plant that supports reliable establishment when planted and cared for properly, so it can be planted whenever the soil is not frozen.


Crop overview: several varieties and growth stages in a short crop section.
Shoot system: intensive growth of fresh basal shoots on a young plant.
Root system: demonstration of a vigorous root system permeating the growing medium, by removing the pot.
Balance: mature plant with root system and shoots in harmony with each other.

Information about the videos
The video series is not a “seasonal showcase”; it illustrates the essence of pharmaROSA® own-root cultivation in a tangible way: how the plant is built up, what the root system is like and how the shoot system regenerates. The recordings were therefore made at different times and with plants at various stages of development, so mixed foliage levels and differing stages of growth may appear in the videos. They are not a ‘sample’ of the batch dispatched, but a visual explanation of how the technology works. The current condition of the rose available to order — typical for the given period and similar to what you can expect to receive in the parcel — is shown in the upper part of the product page.

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Product types

Pages for private customers
Garden roses for the family garden, with minimal care  → ORIGINAL®
Premium garden roses – instant impact, a truly showpiece garden  → EXTRA®
Pages for professionals and private customers
Roses for public spaces – large areas, sustainable maintenance  → NATURAL®
Roses for projects – hedge and row planting, fast implementation  → RAPID®
For professional partners only
Production – propagation material for garden roses, wholesale  → NEONATAL®

Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.