Bedding rose

53-213-1
53-213-2

Pietra™

Palace®

POUlpal105 – L. Pernille Olesen, Mogens Nyegaard Olesen

Vivid red petals with a uniformly coloured surface. - bedding floribunda rose - medium-strength, pleasantly noticeable in warm weather scent - scent description not available

– Compact, bushy habit for neat bedding displays.
– Vivid red blooms with stable, even colour.
– Reliable repeat flowering through the season.
– Glossy dark foliage enhances flower contrast.
– Hardy to H7, suitable for colder regions.
Special feature: Ideal for dense, low borders and containers, giving modern, “stone-like” structure to designs.
Nature-inspired style – Built on experience
Pietra™
vivianaROSE® ORIGINAL 2-litre own-root potted rose
21,10 £
Unfortunately, we are currently unable to ship to the United Kingdom; we only deliver to countries within the European Union. For more information, please contact us!
4.5 (6548)
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PIETRA™ – red bedding Floribunda rose - Olesen & Olesen

Imagine returning from a blustery walk along the shore to a sheltered corner of your garden, where compact waves of vivid red blooms create a feeling of pure refreshment. Pietra™ has a naturally compact, bushy habit that anchors well in breezy, exposed spots and handles coastal winds with reassuring stability, while its clustered flowers deliver generous, repeat flowering from summer into autumn. The dense, glossy foliage forms a neat mound that suits small beds, shingle gardens and larger pots from 40–50 litres on a sunny terrace. As an own-root plant, Pietra™ establishes quietly in its first year, builds confident growth in the second, and by the third season offers settled, long-lived impact with minimal fuss, ideal for relaxed, coastal-inspired family spaces.


Usage options

Target area Reasoning
Small coastal front gardens in Cornwall or Devon The bushy, low habit stays neat in narrow beds while vivid red clusters stand out against shingle and gravel, giving reliable structure without towering over paths, well suited to newcomers to roses and the busy homeowner.
Wind‑exposed terrace or veranda in large containers Dense foliage and a compact frame help Pietra™ cope with breezy sites where taller roses might rock or snap, thriving in 40–50 litre containers that offer steady moisture and anchoring for those seeking easy structure on exposed decks and balconies.
Long-season flowerbed for family entertaining Remontant flowering with a plentiful second flush keeps colour returning through the season, so beds around patios or barbecue areas remain lively from early summer onwards, ideal for families wanting dependable colour with modest input and time.
Low, informal hedge along a path or driveway Regular spacing creates a continuous band of medium-deep red blooms, while its moderate size avoids overpowering small front gardens, offering a tidy, easy-care edging that suits those preferring structure without intensive clipping or training.
Coastal-style mixed border with sea kale and ornamental grasses The strong red flowers contrast beautifully with silvery sea kale and fine blue grasses, and its resilient, compact build copes well with salty breezes from the sea, reassuring for gardeners in windy districts and exposed locations.
Family play garden with simple, robust planting Dark, glossy foliage and moderate thorniness create a sturdy, visible shrub that defines borders without becoming overlarge, fitting neatly into average family gardens where parents want attractive, manageable plants around lawns and play.
Beginner’s rose collection in a modest urban garden Own-root plants settle gradually and then keep their shape for many years with light pruning, so Pietra™ offers a forgiving introduction to rose care for those with limited time or experience who still wish for classic colour and elegance.
Seasonal scent corner near a seating area Medium-strength fragrance becomes pleasantly noticeable on warm days, combining with the glowing red blooms to make a welcoming, sensory nook beside a bench or bistro set, perfect for evening tea drinkers and relaxed garden strollers.

Styling ideas

  • Harbour-terrace trio – Group three Pietra™ in 40–50 litre tubs with washed pebbles as a mulch for a simple, harbour-inspired veranda look – ideal for coastal-style lovers who favour unfussy structure.
  • Red-and-silver ribbon – Plant a short row with sea kale and blue fescues for a low, wave-like border where red blooms crest above cool foliage – suited to homeowners wanting a seaside feel in small front gardens.
  • Shingle courtyard pocket – Nest Pietra™ among pale gravel with dwarf box for evergreen definition and seasonal red highlights – for busy gardeners seeking order with minimal day-to-day work.
  • Terrace colour anchor – Combine Pietra™ in a large pot with low Heuchera for foliage contrast and long-lasting colour beside outdoor seating – perfect for beginners curating a compact entertaining space.
  • Family path edging – Use staggered single plants along a main path to create a friendly, low hedge of red blooms and glossy leaves – ideal for families wanting clear boundaries without a formal hedge.

Technical cultivar profile
Characteristic Data
Name and registration Floribunda bedding shrub rose from the Palace® collection, registered as POUlpal105 and marketed as Pietra™ Palace® POUlpal105 for flowerbeds, borders and container use in private gardens.
Origin and breeding Bred in Denmark in 2021 by L. Pernille Olesen and Mogens Nyegaard Olesen for Poulsen Roser A/S, introduced in 2024 with CPVO registration application pending for European market protection.
Growth and structural characteristics Low, bushy, compact shrub 25–40 cm high and 30–45 cm wide, with dense, dark green, glossy foliage and moderate prickliness, forming tidy mounds suitable for edging, bedding and container compositions.
Flower morphology Medium-sized, double, cupped blooms with 26–39 petals, carried in clusters on short stems; remontant flowering with a plentiful second flush providing repeated decorative displays through the main season.
Colour data and phenology Vivid medium-deep red flowers, ARS LP, RHS 65C outer and 65D inner; colour fades only slightly to a scarlet-raspberry tone with marginal darkening, maintaining an overall uniform red impression on the plant.
Fragrance and aroma Medium-strength scent that becomes pleasantly noticeable in warmer weather; detailed fragrance notes are not documented, but the variety is primarily selected as an ornamental bedding and container rose.
Hip characteristics Hip formation is not typical; if present, only very small hips of 0–3 mm diameter develop, with no significant ornamental or wildlife value, so spent flowers are mainly removed for aesthetic reasons.
Resistance and winter hardiness Hardy to approximately −26 to −23 °C (RHS H7, Swedish zone 4, USDA 5b); moderate disease resistance to powdery mildew, black spot and rust, with average heat and drought tolerance requiring watering in dry spells.
Horticultural recommendations Best in full sun, in fertile, well-drained soil; suitable for beds, borders, terraces and containers, planted 30–60 cm apart depending on effect, with moderate maintenance and occasional plant protection as needed.

PIETRA™ Palace® POUlpal105 offers compact, repeat flowering, medium-scented red blooms on a long-lived own-root framework, making it a reassuring, low-fuss choice for relaxed family and coastal-style gardens.

Detailed product attributes

Product Identification Data

Product Name: PIETRA™ – red bedding Floribunda rose - Olesen & Olesen
Product Type: vivianaROSE® ORIGINAL - 2-litre own-root potted rose
Cultivar Authenticity: Verified:28.09.2025
Cultivar Quality Rating: premium bronze
Item Number: [1285] 53-213 (14.02.2026) vivianarose.co.uk

Name and Registration

Meaning of Cultivar Name: The Italian word 'Pietra' means 'stone, rock', referring to the cultivar's solid, compact habit.
Original Trade Name: Pietra™
Current Trade Name: Pietra™ Palace® POUlpal105
Rose Group: Floribunda
Commercial Type: bedding floribunda rose
Commercial Group: Bed rose
Exhibition Category: shrub rose
Collection: Palace®

Origin and Breeding

Initial Distributor: Poulsen Roser A/S (Denmark)
Registration Year: 2024 (CPVO – application pending)
Breeder: L. Pernille Olesen, Mogens Nyegaard Olesen
Breeding Company / Institution: Poulsen Roser A/S (Fredensborg, Denmark)
Breeding Year: Denmark, 2021
Parentage: unknown

Growth and Structural Characteristics

Height: 0.8-1.3ft (25-40 cm)
Spread: 1-1.5ft (30-45 cm)
Growth Habit: bushy
Foliage: The variety has dense foliage. The leaves have a glossy surface and a dark green hue.
Prickliness: moderately thorny
Self-Cleaning Description: No information available on self-cleaning.
Self-Cleaning Intensity: No data available on self-cleaning strength.

Flower Morphology

Petal Count: 26-39
Flower Fullness: double-flowered
Flower Shape: cupped
Flower Size: M (1,5-2,75 in)
Inflorescence Type: cluster-flowered
Colour Code: ARS code: LP RHS code: 65C (outer), 65D (inner)
Repeat Flowering: Remontant, with a plentiful second flowering.

Colour Data and Phenology

Colour: red
Flower Colour Description: Vivid red petals with a uniformly coloured surface.
Closed Bud: Deep carmine red with a velvety surface and a deeper tone at the margins.
Newly Opened Flower: Bright scarlet red, deeper at the centre, subtly lightening towards the outer edges.
Full Bloom: Uniform medium-deep red, the rim of the outer petal whorl slightly lighter, scarlet.
Before Fading: The red slightly fades, paling to a scarlet–raspberry shade, with a faint darkening at the edges.
Colour Fading Description: The red colour only fades slightly: a mid–deep red shifts to a scarlet–raspberry tone; the edge is initially a little lighter and later becomes faintly darker.

Fragrance and Aroma

Fragrance Strength: medium-strength, pleasantly noticeable in warm weather scent
Fragrance Character: scent description not available
Pollinator Attraction: Its very double, tightly closed flower form and lack of accessible pollen make it of low attractiveness to pollinators.
Pollinator-Friendly Rating: Its double flowers hide the stamens, so it has limited pollinator friendliness and is primarily an ornamental variety.

Hip Characteristics

Hip Comment: Formation of rose hips is not typical; if they do develop, very small hips of 0–3 mm diameter appear.

Resistance and Hardiness

Hardiness (°C): -26–-23 °C
Heat and Drought Tolerance Description: Average heat–drought tolerance; requires irrigation during prolonged drought.
Disease Resistance: moderate
  • powdery mildew – moderate
  • black spot – moderate
  • rust – moderate

Horticultural Recommendations

Recommended Planting Distance: for mass planting 35 cm, for hedging 30 cm, as a specimen 60 cm
Planting Density: in square planting 8,2 plants/m², in hexagonal arrangement 9,4 plants/m²
Partial Shade Tolerance: Prefers a sunny position
Maintenance Requirement: Maintenance requirement moderate; requires occasional plant protection.
Primary Uses: flowerbed, container, terrace, border

Comments

Strengths: Nature-inspired style – Built on experience
Companion Plants: Verbena hastata ‘Blue Spires’ - dense-flowered verbena blue
Heuchera (low-growing varieties) - dwarf coral bells
Buxus sempervirens (dwarf varieties) - dwarf box
Comment: -
PIETRA™ – red bedding Floribunda rose - Olesen & Olesen
Vivid red petals with a uniformly coloured surface. - bedding floribunda rose - medium-strength, pleasantly noticeable in warm weather scent - scent description not available
Online rose purchase - bedding floribunda rose - Pietra™ - red - (0.8-1.3ft (25-40 cm))
Inflorescence: cluster-flowered Height: 0.8-1.3ft (25-40 cm) Flower shape: cupped Winter hardiness: 6b red - Poulsen Roser A/S (Denmark) bedding floribunda rose - Flower size: M (1,5-2,75 in) Flower size: M (1,5-2,75 in) - Height: 0.8-1.3ft (25-40 cm) Height: 0.8-1.3ft (25-40 cm) - Flower fullness: double-flowered Pietra™ - Roses in the garden | vivianaROSE® Original - premium bronze L. Pernille Olesen, Mogens Nyegaard Olesen

We showcase the external appearance of the roses available for online purchase from our webshop.


Which product type is right for you?


Information

In what condition do we send the rose from our online webshop?

Let us ask ourselves the question: What do I want to use the rose for?
Flower? - Location? - Screening? - Fragrance? - Height? - Breeder? - Rose hips?

Rose purchasing information
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Care guide

Our product is a rose grown with PharmaRosa®’s unique cultivation technology!

2 litre, own-root, potted rose.
With seasonal shoots appropriate to the time of year.
With a well-developed root system that permeates the growing medium.
Quality compliant with E.N.A. (European Nurserystock Association) requirements.
Supplied in unique, damage-preventing packaging.
Can be planted at any frost-free time.
True-to-variety rosebush, with unique identifier.

The own-root, potted PharmaRosa® rose is a well-rooted plant that guarantees reliable establishment for you, so it can be planted at any time of year during frost-free periods.


Crop: several varieties and several stages of development in one short crop section.
Shoot system: intense growth of fresh basal shoots on a young plant.
Root system: demonstration of the vigorous root system permeating the growing medium, with the pot removed.
Balance: mature plant with a root system and shoot system that are in harmony.

Information about the videos
This video series is not a “seasonal showcase”, but a way to make the essence of PharmaRosa®’s own-root production tangible: how the plant is built, what the root system looks like and how the shoot system renews itself. The footage was therefore taken at different times and of plants at various stages of development, so mixed levels of foliage and differing stages of growth may appear. These clips are not a ‘sample’ of the batch delivered to you, but an illustration of how the technology works. The current condition of the rose you are purchasing – typical for the given time of year and what you can realistically expect to receive in your parcel – is shown at the top of the product page.

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Product types

Pages for private customers
Garden roses for the family garden, with minimal care  → ORIGINAL®
Premium garden roses – instant impact, a truly showpiece garden  → EXTRA®
Pages for professionals and private customers
Roses for public spaces – large areas, sustainable maintenance  → NATURAL®
Roses for projects – hedge and row planting, fast implementation  → RAPID®
For professional partners only
Production – propagation material for garden roses, wholesale  → NEONATAL®

Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.