Romantic rose

52-943-1
52-943-2

Ruban Rouge®

ROMANTICA®

MEIprehmyr – Alain Meilland

Petals of a uniform, full crimson hue with a deep lustrous appearance. - nostalgia rose - very strong, garden-filling scented rose - fruity-woody aroma

– XL, very double, romantic crimson blooms.
– Strong, fruity‑woody perfume fills the garden.
– Bushy shrub with dense, glossy dark foliage.
– Proven winter hardiness down to –32 °C.
– Ideal for beds, hedges and cutting.
Special feature: Award‑winning rose with Monaco Fragrance Prize recognition.
Timeless elegance – Lively garden scene
Ruban Rouge®
vivianaROSE® ORIGINAL 2-litre own-root potted rose
23,10 £
Unfortunately, we are currently unable to ship to the United Kingdom; we only deliver to countries within the European Union. For more information, please contact us!
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RUBAN ROUGE® – red nostalgic rose - Meilland

Imagine a sheltered seaside veranda where you can sit with afternoon tea, the air filled with a fruity-woody scent from deep crimson blooms that glow even on breezy days. RUBAN ROUGE® is a nostalgic shrub rose bred by Meilland to give you generous, extra-large flowers on a compact, bushy plant that suits smaller UK family gardens. Its dense, glossy foliage helps it stay composed in exposed conditions and offers reassuring stability, even when coastal winds pick up and rainfall tests your drainage and soil management. As an own-root rose, it is designed for long life and quiet reliability: first it focuses on strong roots, then robust shoots, and by the third year it settles into its full ornamental value with confident, repeat flushes. In large containers or mixed borders it needs only simple, seasonal care, leaving you free to enjoy its nostalgic character, crimson colour, romantic form and lasting perfume as part of a relaxed, coastal-inspired retreat.


Usage options

Target areaReasoning
Small coastal flower bed near a seating area Compact height and moderate spread make it easy to place beside a bench or veranda without overwhelming the space, while the strong, fruity-woody scent drifts reliably to your seating area even on cooler days, suiting beginners.
Large container on a sheltered balcony or veranda Performs well in a 40–50 litre pot with good drainage, giving you impressive, exhibition-sized crimson blooms without complex pruning; occasional feeding and regular watering are enough for a long flowering season for busy-owners.
Romantic specimen in a mixed nostalgic border Its very double, rosette-shaped flowers and colour-fading from dark crimson to softer, coral-tinged red create a classic, romantic focal point that pairs beautifully with silvery foliage and pastel perennials for rose-lovers.
Cutting patch for home-arranged bouquets The XL, solitary flowers on sturdy stems are ideal for cutting, holding both shape and fragrance in a vase so you can bring their nostalgic character indoors with minimal effort, rewarding home-decorators.
Low, fragrant hedge along a path or terrace Bushy, dense growth and glossy dark green foliage allow you to plant closer together for a low hedge that screens and perfumes paths, with repeat flowering keeping interest through summer for family-gardeners.
Coastal-style shingle bed with drought-aware planting Generally tolerant of summer heat when given regular watering in longer dry spells, it fits well among tough companions and simple mulching practices, supporting a relaxed, low-fuss coastal look for coast-dwellers.
Long-term feature in a family garden makeover As an own-root shrub it ages gracefully, recovering better from winter or pruning setbacks than grafted roses and keeping its ornamental value steady over many seasons, reassuring long-planners.
Wind-resilient accent near exposed garden corners The bushy framework and well-furnished foliage help the plant stay visually full and anchored even when coastal winds and heavy showers test the structure and your soil, anchoring peace of mind for new-gardeners.

Styling ideas

  • Veranda Glow – Place one plant in a 50 litre terracotta pot with pale gravel mulch and a bistro chair, letting scented crimson blooms frame your evening tea – ideal for small-balcony owners.
  • Crimson Ribbon – Line a short path with closely spaced plants as a low hedge, underplanting with soft Stachys byzantina for a tactile, child-friendly route – perfect for young families.
  • Romantic Border – Combine with Nepeta x faassenii and airy grasses for a loose, nostalgic border where rich red flowers float above cool blue and silver – suited to cottage-garden enthusiasts.
  • Shingle Retreat – Set in a shingle bed with drought-aware companions and a simple wooden bench, echoing Cornwall or Devon coastal moods – good for seaside homeowners.
  • Cutting Corner – Dedicate a sunny square to a small group of plants for reliable, fragrant stems to cut, mixing them in vases with garden catmint – appealing to home florists.

Technical cultivar profile
ParameterData
Name and registration RUBAN ROUGE® ROMANTICA® MEIprehmyr, nostalgia shrub rose; ARS exhibition name Ruban Rouge; registered cultivar name MEIprehmyr, in the Romantica romantic rose group.
Origin and breeding Bred by Alain Meilland, Meilland International SA, France; breeding year 2012, registration 2013, introduction 2014, developed as a nostalgic shrub with exhibition-quality blooms.
Awards and recognition Special prize, Large-flowered category, Hradec Králové 2014; award-winning variety at Baden-Baden 2015; Monaco Rose Competition Fragrance Prize 2016 for outstanding scent.
Growth and structural characteristics Bushy shrub 85–120 cm high and 50–70 cm wide, moderately thorny, with dense, glossy, dark green foliage providing good cover and a balanced outline suitable for beds or hedging.
Flower morphology Very double, rosette-shaped blooms with over 40 petals, XL solitary flowers on stems; remontant habit with a generous second flush, bred for both garden display and cutting.
Colour data and phenology Crimson red ARS MR, RHS 53A–53B; buds dark crimson, opening vivid then softening to muted red with a coral tinge as petals age, maintaining an attractive, changing display on the bush.
Fragrance and aroma Very strong, garden-filling fragrance with a fruity-woody character, designed as an ornamental pleasure rather than pollinator support; ideal where scented seating areas are a priority.
Hip characteristics Generally slight hip set; occasional small spherical red hips 12–18 mm may form late in the season, adding discreet seasonal interest without distracting from repeat flowering.
Resistance and winter hardiness Hardy to about -32 to -29 °C (USDA 4b, RHS H7); medium resistance to powdery mildew, black spot and rust, benefits from standard preventive care and balanced watering in UK gardens.
Horticultural recommendations Best in sunny, well-drained soil; medium maintenance with occasional plant protection. Plant 50–60 cm apart in groups or 90 cm as a specimen; water regularly in prolonged dry periods.

RUBAN ROUGE® ROMANTICA® MEIprehmyr offers compact, wind-resilient growth, richly fragrant crimson flowers and long-lived own-root reliability; consider it as a quietly enduring accent for your garden.

Detailed product attributes

Product Identification Data

Product Name: RUBAN ROUGE® – red nostalgic rose - Meilland
Product Type: vivianaROSE® ORIGINAL - 2-litre own-root potted rose
Cultivar Authenticity: Verified:25.08.2025
Cultivar Quality Rating: premium silver
Item Number: [293] 52-943 (14.02.2026) vivianarose.co.uk

Name and Registration

Meaning of Cultivar Name: The name refers to the French expression 'ruban rouge', the symbol of the fight against AIDS.
Cultivar Synonym: Elbjuwel®, Red Ribbon
Original Trade Name: Ruban Rouge®
Current Trade Name: Ruban Rouge® ROMANTICA® MEIprehmyr
Rose Group: Romantica, Shrub
Commercial Type: nostalgia rose
Commercial Group: Romantic rose
Exhibition Category: cut flower; exhibition tea hybrid
Collection: ROMANTICA®

Origin and Breeding

Initial Distributor: Meilland International (France)
Breeder: Alain Meilland
Breeding Company / Institution: Meilland International SA
Breeding Year: France, 2012
Parentage: unknown

Awards and Honours

Competition and Show Awards: Hradec Králové (CZ) – Large‑flowered category, special prize (2014); Baden‑Baden (DE) – award‑winning variety (2015); Monaco Rose Competition – Fragrance Prize (2016)

Growth and Structural Characteristics

Height: 2.8-3.9ft (85-120 cm)
Spread: 1.6-2.3ft (50-70 cm)
Growth Habit: bushy
Foliage: The variety has dense foliage; the leaves have a glossy surface and a dark green hue.
Prickliness: moderately thorny
Self-Cleaning Description: No data available on self-cleaning.
Self-Cleaning Intensity: No data on self-cleaning strength.

Flower Morphology

Flower Fullness: very double flowered
Flower Shape: rosette
Flower Size: XL (3,5 in -)
Inflorescence Type: solitary
Colour Code: ARS code: MR RHS code: 53A (outer), 53B (inner)
Repeat Flowering: Remontant, with a generous second flowering.

Colour Data and Phenology

Colour: red
Flower Colour Description: Petals of a uniform, full crimson hue with a deep lustrous appearance.
Closed Bud: Dark crimson-red tone with a slightly deeper shade at the tip.
Newly Opened Flower: Vivid crimson with a paler edge on the outer petals.
Full Bloom: Medium-toned crimson red, with a deeper colour depth on the inner side.
Before Fading: Lightening, muted red with a subtle coral hue.
Colour Fading Description: As it opens, the dark–vivid crimson red fades to a mid tone, then lightens to a muted red, finally ending with a subtle coral tinge.

Fragrance and Aroma

Fragrance Strength: very strong, garden-filling scented rose
Fragrance Character: fruity-woody aroma
Pollinator Attraction: Its strongly double flower form limits access to the stamens, making it not very attractive to pollinators.
Pollinator-Friendly Rating: Its very double blooms hide the stamens; primarily an ornamental variety.

Hip Characteristics

Hip Shape: spherical
Hip Colour: red
Hip Comment: Formation of rose hips is expected to be slight; occasionally spherical red hips 12–18 mm in diameter may form.

Resistance and Hardiness

Hardiness (°C): -32–-29 °C
Heat and Drought Tolerance Description: Generally tolerant of heat; requires regular watering during prolonged dry periods.
Disease Resistance: medium
  • powdery mildew – medium
  • black spot – medium
  • rust – medium

Horticultural Recommendations

Recommended Planting Distance: for mass planting 60 cm, for hedging 50 cm, as a specimen 90 cm
Planting Density: square planting 2,8 plants/m², hexagonal arrangement 3,2 plants/m²
Partial Shade Tolerance: Preferably for sunny locations
Maintenance Requirement: Maintenance requirement medium; occasionally requires plant protection.
Primary Uses: flower bed, specimen, cut flower, hedge

Comments

Strengths: Timeless elegance – Lively garden scene
Companion Plants: Nepeta x faassenii - garden catmint
Delosperma cooperi - purple-red ice plant
Stachys byzantina - lamb's ear
Comment: -
RUBAN ROUGE® – red nostalgic rose - Meilland
Petals of a uniform, full crimson hue with a deep lustrous appearance. - nostalgia rose - very strong, garden-filling scented rose - fruity-woody aroma
Online rose order - nostalgia rose - Ruban Rouge® - red - (2.8-3.9ft (85-120 cm))
Inflorescence: solitary Height: 2.8-3.9ft (85-120 cm) Flower shape: rosette Winter hardiness: 7b red - Meilland International (France) nostalgia rose - Flower size: XL (3,5 in -) Flower size: XL (3,5 in -) - Height: 2.8-3.9ft (85-120 cm) Height: 2.8-3.9ft (85-120 cm) - Flower fullness: very double flowered Ruban Rouge® - Roses in the garden | vivianaROSE® Original - premium silver Alain Meilland

We showcase the external appearance of the roses available for online purchase from our webshop.


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Information

In what condition do we send the rose from our online webshop?

Let us ask ourselves the question: What do I want to use the rose for?
Flower? - Location? - Screening? - Fragrance? - Height? - Breeder? - Rose hips?

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Care guide

Our product is a rose grown with pharmaROSA®’s unique cultivation technology!

2-litre, own-root, potted rose.
With a shoot system appropriate to the season.
With a root system that thoroughly permeates the growing medium.
Quality compliant with the requirements of the E.N.A. (European Nurserystock Association).
Supplied in unique packaging that prevents damage.
Can be planted during frost-free periods.
True-to-variety rose bush with a unique identifier.

The pharmaROSA® own-root potted rose is a well-rooted plant that supports reliable establishment when planted and cared for properly, so it can be planted whenever the soil is not frozen.


Crop overview: several varieties and growth stages in a short crop section.
Shoot system: intensive growth of fresh basal shoots on a young plant.
Root system: demonstration of a vigorous root system permeating the growing medium, by removing the pot.
Balance: mature plant with root system and shoots in harmony with each other.

Information about the videos
The video series is not a “seasonal showcase”; it illustrates the essence of pharmaROSA® own-root cultivation in a tangible way: how the plant is built up, what the root system is like and how the shoot system regenerates. The recordings were therefore made at different times and with plants at various stages of development, so mixed foliage levels and differing stages of growth may appear in the videos. They are not a ‘sample’ of the batch dispatched, but a visual explanation of how the technology works. The current condition of the rose available to order — typical for the given period and similar to what you can expect to receive in the parcel — is shown in the upper part of the product page.

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Product types

Pages for private customers
Garden roses for the family garden, with minimal care  → ORIGINAL®
Premium garden roses – instant impact, a truly showpiece garden  → EXTRA®
Pages for professionals and private customers
Roses for public spaces – large areas, sustainable maintenance  → NATURAL®
Roses for projects – hedge and row planting, fast implementation  → RAPID®
For professional partners only
Production – propagation material for garden roses, wholesale  → NEONATAL®

Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.