Bedding rose

52-575-1
52-575-2

Souvenir d'Edouard Maubert™

Les Provençelles®

- – Dominique Massad

Uniform, vivid carmine‑pink petals with saturated colour. - flower bed shrub rose - mild, restrained-scented rose - light, softly rose scented

– Compact upright shrub for flower beds
– Very double, cup-shaped carmine‑pink blooms
– Abundant repeat flowering all season
– Mild, softly rose fragrance
– Good heat and drought tolerance
Special feature: Small orange‑red hips add autumn interest.
Transparent processes – Neat composition
Souvenir d'Edouard Maubert™
vivianaROSE® ORIGINAL 2-litre own-root potted rose
21,10 £
Unfortunately, we are currently unable to ship to the United Kingdom; we only deliver to countries within the European Union. For more information, please contact us!
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SOUVENIR D'EDOUARD MAUBERT™ – pink bedding shrub rose

Souvenir d’Edouard Maubert brings a quietly glamorous coastal mood to small and medium gardens, with cup-shaped clusters of carmine-pink blooms that repeat generously from summer into autumn. Its upright, compact habit fits beds, low hedges or generous containers, anchoring planting schemes while coping well with breezy, exposed spots and carefully managed heavy soils in British family gardens. In a 2-litre own-root form it settles in steadily, focusing first on roots, then stronger shoots, before rewarding you with full ornamental presence by the third season. Once established, it flowers reliably with only moderate routine care, maintaining a composed, long-lived outline that suits verandas, shingle corners and relaxed, coastal settings. Pair with silvery grasses or sea kale for a fresh, refreshing and subtly romantic look that feels naturally at home by the sea, while you enjoy a sheltered cup of tea after collecting seashells. The light, fragrance is gentle rather than overpowering, making it easy to live with on small terraces. Its upright structure, measured growth and well-placed thorns support stable, long-term planting, ideal for beginners who value beauty without fuss.


Usage options

Target areaReasoning
Front garden flower bed in a family home The compact, upright shrub habit and medium height create a neat yet generous presence that will not overwhelm smaller plots, giving long-season colour with only moderate maintenance for busy householders and beginners.
Coastal veranda or balcony in large containers Performs well in a sunny, sheltered spot near the sea when planted in 40–50 litre containers with free-draining compost, giving reliable flower clusters that stand up to breezes and suit time-poor coastal-style lovers and beginners.
Low flowering hedge along a shingle path Regularly remontant clusters and a tidy, moderately thorny framework lend themselves to low hedging at 40 cm spacing, forming a colourful, informal boundary for relaxed family paths used by children, pets and beginners.
Mixed border with grasses and perennials The vivid carmine-pink cups and pale rose-quartz fade combine beautifully with blue fescues and soft perennials, giving a long, shifting season of interest that rewards gardeners who enjoy easy, textural planting and beginners.
Own-root long-term specimen in a small lawn Planted as a solitary shrub at 75 cm clearance, the own-root form builds a durable framework that regenerates well after pruning, preserving shape and flowers over many years for homeowners seeking dependable focal points and beginners.
Urban courtyard with reflective heat Good heat tolerance allows it to flower steadily beside warm walls or paving, provided regular watering in prolonged dry spells, making it a low-fuss choice for compact, sun-trapped spaces tended by time-pressed urbanites and beginners.
Coastal-style clay garden bed Once established with improved drainage, its steady root system anchors beds that face wind and rain while maintaining an upright outline, well suited to British gardens where soils can be heavy yet cherished by coastal enthusiasts and beginners.
Informal park-style corner in a family garden Used in small groups at recommended spacing, it gives a composed, park-like effect with repeat flowering through the season, creating a gently structured backdrop for play areas and seating corners enjoyed by families and beginners.

Styling ideas

  • Shingle-Romance – Plant in a shingle bed with sea kale and blue sedges for a soft, seaside palette and long-season structure – ideal for coastal-style lovers wanting low-effort charm.
  • Veranda-Tea – Use a single shrub in a 50 litre container by a sheltered chair, combining with lavender for light scent and privacy – perfect for balcony owners who enjoy quiet afternoon breaks.
  • Pink-Drift – Line a path with repeated plants at hedge spacing, underplanting with low Festuca for movement and easy upkeep – suited to families seeking clear yet gentle garden structure.
  • Cornish-Cups – Mix with Knautia ‘Red Knight’ and ornamental grasses for an informal, romantic border that copes with sun and wind – good for hobby gardeners wanting colour without complex design.
  • Quartz-Corner – Create a small lawn island with one or three shrubs, mulched well and left largely undisturbed for long-term impact – appealing to busy homeowners who prefer durable, low-intervention planting.

Technical cultivar profile
ParameterData
Name and registration Modern shrub rose, exhibition shrub class; registered as MASedmaub, marketed as Souvenir d'Edouard Maubert within the Les Provençelles collection for garden and bedding use.
Origin and breeding Bred by Dominique Massad in France from Wise Portia × (Magenta × Amber Queen); introduced in 2009 through Pétales de Roses and Les Chemins de la Rose.
Growth and structural characteristics Upright shrub reaching about 100–140 cm high and 60–85 cm wide, with moderately dense, light green matte foliage and moderate prickles, giving a balanced, manageable framework.
Flower morphology Medium-sized, very double, cup-shaped flowers with over 40 petals, borne in clusters of three to seven per stem, remontant with an especially abundant second flush in suitable conditions.
Colour data and phenology Buds open from deep carmine-pink to intense fuchsia, later fading towards a pale rose-quartz tone; ARS code DP, RHS 55A outer and 55B inner petals, giving a vivid yet refined pink display.
Fragrance and aroma Light, softly rose-scented fragrance of mild strength, noticeable at close range without dominating nearby seating areas, making it comfortable for smaller patios and family spaces.
Hip characteristics Produces small numbers of spherical, orange-red hips around 8–12 mm across, adding subtle late-season interest without significantly affecting overall flowering performance.
Resistance and winter hardiness Hardy to about −21 to −18 °C (RHS H7, USDA 6b), with medium resistance to powdery mildew, black spot and rust; appreciates standard care and watering during prolonged dry spells.
Horticultural recommendations Best in full sun at 40–75 cm spacing, in well-drained soil; suitable for beds, low hedges, solitary planting and urban green spaces, with moderate maintenance and occasional plant protection.

Souvenir d'Edouard Maubert combines compact upright growth, generous repeat flowering and heat-tolerant own-root resilience, making it a graceful long-term choice for smaller gardens you may wish to consider.

Detailed product attributes

Product Identification Data

Product Name: SOUVENIR D'EDOUARD MAUBERT™ – pink bedding shrub rose - Massad
Product Type: vivianaROSE® ORIGINAL - 2-litre own-root potted rose
Cultivar Authenticity: Verified:14.03.2025
Cultivar Quality Rating: premium bronze
Item Number: [333] 52-575 (14.02.2026) vivianarose.co.uk

Name and Registration

Meaning of Cultivar Name: The name "Edouard Maubert" refers to Édouard Maubert, the nineteenth‑century French botanical illustrator.
Original Trade Name: Souvenir d’Edouard Maubert™
Current Trade Name: Souvenir d'Edouard Maubert™ Les Provençelles® MASedmaub
American Rose Society Approved Exhibition Name: Souvenir d’Edouard Maubert
Rose Group: Modern shrub
Commercial Type: flower bed shrub rose
Commercial Group: Bed rose
Exhibition Category: shrub rose
Collection: Les Provençelles®

Origin and Breeding

Initial Distributor: Pétales de Roses (France); Les Chemins de la Rose (France)
Introduction Year: 2009 (France)
Breeder: Dominique Massad
Breeding Company / Institution: Les Créations Massad (France)
Breeding Year: France, 2009
Parentage: Wise Portia × (Magenta × Amber Queen)

Growth and Structural Characteristics

Height: 3.3-4.6ft (100-140 cm)
Spread: 2-2.8ft (60-85 cm)
Growth Habit: upright
Foliage: The variety has moderately dense foliage, with leaves that have a matte surface and a light green shade (RHS 143C).
Prickliness: moderately thorny
Self-Cleaning Description: No information on self-cleaning.
Self-Cleaning Intensity: No data on self‑cleaning strength.

Flower Morphology

Flower Fullness: very double
Flower Shape: cup-shaped
Flower Size: M (1,5-2,75 in)
Inflorescence Type: clustered, 3-7 flower/stem
Colour Code: ARS code: DP RHS code: 55A (outer), 55B (inner)
Repeat Flowering: Remonts well; the second flowering is abundant.

Colour Data and Phenology

Colour: pink
Flower Colour Description: Uniform, vivid carmine‑pink petals with saturated colour.
Closed Bud: Velvety deep-pink bud with a subtle carmine sheen.
Newly Opened Flower: The outer petals are full and bright carmine-pink, slightly paler pink on their inner surfaces.
Full Bloom: Intense fuchsia — among the pink petals a central golden-yellow ring of stamens appears.
Before Fading: The pink hue fades to a pale rose quartz tone.
Colour Fading Description: The bud develops from a deep carmine‑pink into an intense fuchsia‑pink at full bloom, then fades to a pale rose‑quartz tone prior to the end of flowering.

Fragrance and Aroma

Fragrance Strength: mild, restrained-scented rose
Fragrance Character: light, softly rose scented
Pollinator Attraction: Its strongly double, tightly closed blooms limit pollen accessibility, so it attracts pollinators poorly.
Pollinator-Friendly Rating: Its very double, tightly closed flowers mean it is limited in pollinator-friendliness and attracts pollinators only weakly.

Hip Characteristics

Hip Shape: spherical
Hip Colour: orange-red
Hip Comment: Produced in small quantities, an 8–12 mm-diameter, spherical, orange-red rose hip.

Resistance and Hardiness

Hardiness (°C): -21–-18 °C
Heat and Drought Tolerance Description: Blooms for an extended period even in warm conditions; requires watering during prolonged drought.
Disease Resistance: medium
  • powdery mildew – medium
  • black spot – medium
  • rust – medium

Horticultural Recommendations

Recommended Planting Distance: 50 cm for mass planting, 40 cm for hedging, 75 cm for solitary specimens
Planting Density: square planting 4,0 plants/m², hexagonal arrangement 4,6 plants/m²
Partial Shade Tolerance: Best in a sunny position
Maintenance Requirement: Maintenance requirement moderate; occasionally requires plant protection.
Primary Uses: flower bed, park, solitary specimen, urban green space

Comments

Strengths: Transparent processes – Neat composition
Companion Plants: Knautia macedonica 'Red Knight' - Macedonian scabious
Carex flacca 'Blue Zinger' - Glaucous sedge
Berberis thunbergii Inspiration - Variegated Japanese barberry
Comment: -
SOUVENIR D'EDOUARD MAUBERT™ – pink bedding shrub rose - Massad
Uniform, vivid carmine‑pink petals with saturated colour. - flower bed shrub rose - mild, restrained-scented rose - light, softly rose scented
Online rose order - flower bed shrub rose - Souvenir d'Edouard Maubert™ - pink - (3.3-4.6ft (100-140 cm))
Inflorescence: clustered, 3-7 flower/stem Height: 3.3-4.6ft (100-140 cm) Flower shape: cup-shaped Winter hardiness: 4b pink - Pétales de Roses (France); Les Chemins de la Rose (France) flower bed shrub rose - Flower size: M (1,5-2,75 in) Flower size: M (1,5-2,75 in) - Height: 3.3-4.6ft (100-140 cm) Height: 3.3-4.6ft (100-140 cm) - Flower fullness: very double Souvenir d'Edouard Maubert™ - Roses in the garden | vivianaROSE® Original - premium bronze Dominique Massad

We showcase the external appearance of the roses available for online purchase from our webshop.


Which product type is right for you?


Information

In what condition do we send the rose from our online webshop?

Let us ask ourselves the question: What do I want to use the rose for?
Flower? - Location? - Screening? - Fragrance? - Height? - Breeder? - Rose hips?

Rose purchasing information
Payment methods - Delivery costs - Delivery - Complaints handling

Care guide

Our product is a rose grown with PharmaRosa®’s unique cultivation technology!

2 litre, own-root, potted rose.
With seasonal shoots appropriate to the time of year.
With a well-developed root system that permeates the growing medium.
Quality compliant with E.N.A. (European Nurserystock Association) requirements.
Supplied in unique, damage-preventing packaging.
Can be planted at any frost-free time.
True-to-variety rosebush, with unique identifier.

The own-root, potted PharmaRosa® rose is a well-rooted plant that guarantees reliable establishment for you, so it can be planted at any time of year during frost-free periods.


Crop: several varieties and several stages of development in one short crop section.
Shoot system: intense growth of fresh basal shoots on a young plant.
Root system: demonstration of the vigorous root system permeating the growing medium, with the pot removed.
Balance: mature plant with a root system and shoot system that are in harmony.

Information about the videos
This video series is not a “seasonal showcase”, but a way to make the essence of PharmaRosa®’s own-root production tangible: how the plant is built, what the root system looks like and how the shoot system renews itself. The footage was therefore taken at different times and of plants at various stages of development, so mixed levels of foliage and differing stages of growth may appear. These clips are not a ‘sample’ of the batch delivered to you, but an illustration of how the technology works. The current condition of the rose you are purchasing – typical for the given time of year and what you can realistically expect to receive in your parcel – is shown at the top of the product page.

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Product types

Pages for private customers
Garden roses for the family garden, with minimal care  → ORIGINAL®
Premium garden roses – instant impact, a truly showpiece garden  → EXTRA®
Pages for professionals and private customers
Roses for public spaces – large areas, sustainable maintenance  → NATURAL®
Roses for projects – hedge and row planting, fast implementation  → RAPID®
For professional partners only
Production – propagation material for garden roses, wholesale  → NEONATAL®

Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.