Bedding rose

90-239-1
90-239-2

Sweet Valeda

Bedding rose

RUIrbm009b – Boot; de Ruiter

Vivid pink bloom with slightly paler petal bases and a contrasting ring of yellow stamens. - landscape shrub rose - very weak, barely noticeable scented rose - rosy character

– Vivid pink blooms with golden stamens contrast.
– Compact, bushy shrub for versatile planting.
– Excellent disease resistance in beds and parks.
– Hardy to USDA Zone 3b, very winter-tough.
– Tolerates heat, moderate drought and wind.
Special feature: Decorative, vitamin C‑rich hips for autumn interest and use.
Supported by real photographs – Safe for the long term
Sweet Valeda
vivianaROSE® ORIGINAL 2-litre own-root potted rose
21,10 £
Unfortunately, we are currently unable to ship to the United Kingdom; we only deliver to countries within the European Union. For more information, please contact us!
4.5 (6565)
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SWEET VALEDA – pink landscape shrub rose

Imagine stepping onto your veranda after a blustery beach walk, where the air still tastes of salt and the wind has cleared your head, and finding SWEET VALEDA flowering steadily as a low, reliable windbreak along your shingle beds. This compact, bushy shrub rose builds a stable framework early on, anchoring itself securely even where coastal breezes and sudden showers test less robust plants, offering reassuring durability in an average family garden. Its vivid pink, open blooms invite bees to visit throughout summer, then give way to neat orange-red hips that continue the interest well into autumn. With naturally good disease resistance and low maintenance needs, you avoid complicated routines and chemical-heavy care. Planted in a generously sized 40–50 litre container or a small border, it fits effortlessly into tight spaces yet still delivers generous coverage and repeat colour. Over time its own-root strength means it can regenerate if cut back hard, so the shrub keeps its ornamental value for years with minimal intervention. Think of it as a quietly reassuring companion: year one devoted mainly to roots, year two adding sturdy shoots, and by year three offering its full coastal-garden performance.


Usage options

Target areaReasoning
Coastal veranda containers (40–50 litre) The compact, bushy habit and salt‑spray tolerance make SWEET VALEDA well suited to exposed Cornish or Devon verandas in large pots where shelter and colour are both needed, offering steady structure with minimal care for the beginner.
Small family front gardens Its modest height and good spread create a tidy, welcoming shrub that softens drives and paths without overwhelming the space, giving children-friendly, thorn-moderate planting that stays looking composed and manageable for the busy homeowner.
Pollinator-friendly coastal beds The single, open flowers provide easy access to pollen, encouraging bees and hoverflies even in breezy, exposed plots, while repeat flowering keeps nectar coming through summer for nature-minded gardeners.
Low-maintenance landscape-style planting Excellent disease resistance and self-cleaning blooms reduce deadheading and spraying, allowing a simple, once-over light tidy rather than weekly attention, making this rose attractive to time-pressed urban residents.
Shingle and gravel planting schemes The shrub’s robust root system copes well with free-draining, coastal-style shingle when planted into good soil pockets beneath, holding its shape and providing season-long interest for lovers of seaside-inspired borders.
Colourful informal hedging Planted at hedging distance, its bushy, branching habit knits into a low, semi-transparent screen that flowers repeatedly, ideal for marking boundaries or edging paths without heavy clipping for relaxed families.
Year-round structural accent with autumn hips Dense foliage and sturdy stems give structure through the season, followed by orange-red hips in early autumn; this extends visual interest beyond flowering, suiting those who appreciate subtle seasonal changes as gardeners.
Exposed, wind-prone corners Tolerant of wind and moderate drought, this shrub holds up where other roses sulk, creating a dependable flowering feature in testing spots and supporting the coastal garden feel for enthusiastic yet cautious beginners.

Styling ideas

  • Seaside Veranda Calm – pair SWEET VALEDA in 40–50 litre tubs with blue Festuca and white sea kale for a breezy coastal feel – ideal for relaxed coastal-style lovers.
  • Pollinator Ribbon – run a low line along a path and weave in Geranium macrorrhizum to create a soft, bee-friendly edge – suited to wildlife-conscious family gardeners.
  • Shingle Drift – dot plants through a gravel bed with clumps of Lavandula and low ornamental grasses for an easy-care, holiday-by-the-sea mood – perfect for busy homeowners.
  • Pink and Ember – back SWEET VALEDA with Cornus sanguinea ‘Midwinter Fire’ so summer flowers give way to fiery winter stems – appealing to those who enjoy year-round structure.
  • Informal Hedge Glow – create a loose flowering boundary with repeating shrubs, underplanting with pale thyme or coastal groundcovers – good for beginners wanting simple, effective definition.

Technical cultivar profile
ParameterData
Name and registration SWEET VALEDA, shrub Hybrid Rugosa landscape rose, registered as RUIrbm009b in the bedding rose group; commercial use primarily as a compact, mass-planting or specimen shrub for gardens.
Origin and breeding Bred by Boot at De Ruiter Innovations B.V. in the Netherlands, with introduction around 2024; parentage is not recorded, but selection focused on health, resilience and landscape performance.
Awards and recognition Recipient of a Second Class Certificate at The Hague Rose Trials 2024, confirming its landscape value, floral display and garden reliability under independent trial garden conditions.
Growth and structural characteristics Bushy shrub reaching about 75–105 cm in height and 60–85 cm spread, with dense, mid-green matt foliage and moderate prickles, forming a compact, rounded structure suited to beds and low hedges.
Flower morphology Single, flat blooms of medium size with approximately 5–12 petals, carried in clusters; remontant habit with a strong second flush ensures repeated flowering across the main growing season.
Colour data and phenology Vivid pink flowers with slightly paler bases and a bright yellow stamen ring; colour gradually softens to pastel pink with mauve hints as blooms age, maintaining ornament through both bud and fading stages.
Fragrance and aroma Very weak rosy fragrance, often barely noticeable in normal garden use; primary ornamental value lies in flower colour, simple form and pollinator attraction rather than scent intensity.
Hip characteristics Produces regular, spherical orange-red hips around 22–28 mm across, with high vitamin C content; hips are decorative in late season and can be harvested from roughly September to October if desired.
Resistance and winter hardiness Rated highly resistant to powdery mildew, black spot and rust; hardy approximately to -37 to -34 °C (RHS H7, USDA 3b), coping well with heat, wind and moderate drought in established plantings.
Horticultural recommendations Best in full sun with reasonable drainage; plant at 40–75 cm spacing depending on use, water regularly in the first season, then maintain with light pruning and minimal deadheading for tidy presentation.

SWEET VALEDA offers easy-care flowering, strong disease resistance and long-lived own-root reliability in compact spaces, making it a thoughtful choice for relaxed family gardens and coastal-inspired verandas.

Detailed product attributes

Product Identification Data

Product Name: SWEET VALEDA – pink landscape shrub rose - Boot & de Ruiter
Product Type: vivianaROSE® ORIGINAL - 2-litre own-root potted rose
Cultivar Authenticity: Verified:13.09.2025
Cultivar Quality Rating: premium bronze
Item Number: [1588] 90-239 (14.02.2026) vivianarose.co.uk

Name and Registration

Meaning of Cultivar Name: The name derives from the Latin verb "valere", meaning "strong, healthy".
Original Trade Name: Sweet Valeda
Current Trade Name: Sweet Valeda Bedding rose RUIrbm009b
Rose Group: Shrub, Hybrid Rugosa
Commercial Type: landscape shrub rose
Commercial Group: Bed rose
Exhibition Category: shrub rose
Collection: Bedding rose

Origin and Breeding

Initial Distributor: De Ruiter Innovations B.V. (Netherlands)
Introduction Year: 2024 (assumed)
Registration Year: Data not available
Breeder: Boot; de Ruiter
Breeding Company / Institution: De Ruiter Innovations B.V. (Netherlands)
Parentage: unknown

Awards and Honours

Competition and Show Awards: The Hague Rose Trials – Second Class Certificate (2024)

Growth and Structural Characteristics

Height: 2.5-3.4ft (75-105 cm)
Spread: 2-2.8ft (60-85 cm)
Growth Habit: bushy
Foliage: The variety has dense foliage, with leaves that have a matt surface and a mid-green shade (approximately RHS 143A).
Prickliness: moderately thorny
Self-Cleaning Description: Some of the spent blooms fall off naturally, but a small amount of subsequent cleaning may be required.

Flower Morphology

Petal Count: 5–12
Flower Fullness: single-flowered
Flower Shape: flat
Flower Size: M (1,5-2,75 in)
Inflorescence Type: clustered
Colour Code: ARS code: DP RHS code: 68B (outer), 73C (inner)
Repeat Flowering: Remontant, with a plentiful second flowering.

Colour Data and Phenology

Colour: pink
Flower Colour Description: Vivid pink bloom with slightly paler petal bases and a contrasting ring of yellow stamens.
Closed Bud: Bud of a vivid, medium-sheen pink with slightly deepening pink tones on the outer bud scales.
Newly Opened Flower: The petals open in an intense, fresh pink with a subtle mauve tinge in places.
Full Bloom: Vivid, radiant pink petals with a slight lightening at the petal bases. A strong yellow ring of stamens is visible in the centre, providing a striking contrast to the pink petals.
Before Fading: The pink shade gradually fades to a more pastel pink, with soft mauve tones in places.
Colour Fading Description: During opening, the pink colour remains throughout but gradually fades.

Fragrance and Aroma

Fragrance Strength: very weak, barely noticeable scented rose
Fragrance Character: rosy character
Pollinator Attraction: Its single flower form and easily accessible stamens make it particularly attractive to pollinators.
Pollinator-Friendly Rating: Pollinator-friendly due to its simple, open flower form.

Hip Characteristics

Hip Shape: spherical
Hip Colour: orange-red
Hip Comment: Regularly produced, 22–28 mm diameter, spherical orange‑red rose hips of ornamental value. The hips have a high vitamin C content and are suitable for further use. Expected harvest time for the hips is September–October.

Resistance and Hardiness

Hardiness (°C): -37–-34 °C
Heat and Drought Tolerance Description: Tolerates heat and moderate drought well; wind and salt‑spray tolerance can be expected.
Disease Resistance: resistant
  • powdery mildew – resistant
  • black spot – resistant
  • rust – resistant

Horticultural Recommendations

Recommended Planting Distance: for mass planting 50 cm, for hedging 40 cm, as a solitary specimen 75 cm
Planting Density: in square planting 4,2 plants/m², in hexagonal arrangement 4,8 plants/m²
Partial Shade Tolerance: Best in a sunny position
Maintenance Requirement: Maintenance requirement low; requires minimal care.
Primary Uses: flower bed, park, edging, specimen plant, urban green space, waterside gardens

Comments

Strengths: Supported by real photographs – Safe for the long term
Companion Plants: Cornus sanguinea 'Midwinter Fire' - midwinter fire dogwood Geranium macrorrhizum - fragrant rock geranium Clematis viticella group - Italian clematis
Comment: -
SWEET VALEDA – pink landscape shrub rose - Boot & de Ruiter
Vivid pink bloom with slightly paler petal bases and a contrasting ring of yellow stamens. - landscape shrub rose - very weak, barely noticeable scented rose - rosy character
Rose Shopping Online - landscape shrub rose - Sweet Valeda - pink - (2.5-3.4ft (75-105 cm))
Inflorescence: clustered Height: 2.5-3.4ft (75-105 cm) Flower shape: flat Winter hardiness: 6b pink - De Ruiter Innovations B.V. (Netherlands) landscape shrub rose - Flower size: M (1,5-2,75 in) Flower size: M (1,5-2,75 in) - Height: 2.5-3.4ft (75-105 cm) Height: 2.5-3.4ft (75-105 cm) - Flower fullness: single-flowered Sweet Valeda - Roses in the garden | vivianaROSE® Original - premium bronze Boot; de Ruiter

We showcase the external appearance of the roses available for online purchase from our webshop.


Which product type is right for you?


Information

In what condition do we send the rose from our online webshop?

Let us ask ourselves the question: What do I want to use the rose for?
Flower? - Location? - Screening? - Fragrance? - Height? - Breeder? - Rose hips?

Rose purchasing information
Payment methods - Delivery costs - Delivery - Complaints handling

Care guide

Our product is a rose grown with PharmaRosa®’s unique cultivation technology!

2 litre, own-root, potted rose.
With seasonal shoots appropriate to the time of year.
With a well-developed root system that permeates the growing medium.
Quality compliant with E.N.A. (European Nurserystock Association) requirements.
Supplied in unique, damage-preventing packaging.
Can be planted at any frost-free time.
True-to-variety rosebush, with unique identifier.

The own-root, potted PharmaRosa® rose is a well-rooted plant that guarantees reliable establishment for you, so it can be planted at any time of year during frost-free periods.


Crop: several varieties and several stages of development in one short crop section.
Shoot system: intense growth of fresh basal shoots on a young plant.
Root system: demonstration of the vigorous root system permeating the growing medium, with the pot removed.
Balance: mature plant with a root system and shoot system that are in harmony.

Information about the videos
This video series is not a “seasonal showcase”, but a way to make the essence of PharmaRosa®’s own-root production tangible: how the plant is built, what the root system looks like and how the shoot system renews itself. The footage was therefore taken at different times and of plants at various stages of development, so mixed levels of foliage and differing stages of growth may appear. These clips are not a ‘sample’ of the batch delivered to you, but an illustration of how the technology works. The current condition of the rose you are purchasing – typical for the given time of year and what you can realistically expect to receive in your parcel – is shown at the top of the product page.

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Product types

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Garden roses for the family garden, with minimal care  → ORIGINAL®
Premium garden roses – instant impact, a truly showpiece garden  → EXTRA®
Pages for professionals and private customers
Roses for public spaces – large areas, sustainable maintenance  → NATURAL®
Roses for projects – hedge and row planting, fast implementation  → RAPID®
For professional partners only
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Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.