Hybrid Tea rose

53-013-1
53-013-2

Velvet Fragrance®

Hybrid tea rose

FRYperdee – Gareth Fryer

Velvety, deep crimson shade. - hybrid tea rose - very strongly scented, long-lasting fragrance rose - sweet, spicy

– Very strongly scented with rich Damask notes.
– Deep, velvety crimson blooms with black shading.
– Reliable repeat flowering with abundant second flush.
– Tall, upright habit ideal for impressive borders.
– Good hardiness to around –20 °C, H7 rated.
Special feature: Multi-award-winning fragrance, holder of the RHS Award of Garden Merit.
A choice true to the garden – Built on experience
Velvet Fragrance®
vivianaROSE® ORIGINAL 2-litre own-root potted rose
23,00 £
Unfortunately, we are currently unable to ship to the United Kingdom; we only deliver to countries within the European Union. For more information, please contact us!
3.5 (5502)
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VELVET FRAGRANCE® – crimson-red hybrid tea rose - Fryer

Salt-tolerant and steady, VELVET FRAGRANCE® brings a luxuriously velvety splash of crimson to compact coastal gardens, where reliable fragrance and glamorous, high‑centred blooms matter more than fuss. This hybrid tea offers upright structure for shelter and privacy, ideal beside a veranda or shingle seating area, while its own‑root longevity means it settles in and improves year after year with minimal intervention. In a free‑draining but moisture‑retentive spot that naturally aids anchoring in blustery conditions, you can enjoy armfuls of cut flowers for the house and long, repeat flowering outdoors from early summer well into autumn. Over three seasons it moves gently from root establishment to strong shoot growth and then full garden impact, giving you time to plan planting partners and enjoy its character without demanding constant attention.


Usage options

Target area Reasoning
Coastal veranda windbreak The tall, upright habit creates a living screen that softens sea breezes and frames seating areas without dominating a small garden. Ideal for pots of 40–50 litres or a narrow bed on a sheltered terrace, it suits relaxed coastal-style living for the busy coastal homeowner.
Feature rose by the front door Large, high‑centred, crimson flowers and a very strong, sweet‑spicy scent give a welcoming feel in tight entrance spaces, where one or two plants can make a statement without complex maintenance, pleasing the time‑pressed householder.
Cutting patch for home bouquets Long, strong stems and recurrent flowering provide a steady supply of classic hybrid tea blooms for vases, rewarding light deadheading and feeding with weeks of perfume indoors, perfect for the home flower enthusiast.
Mixed border focal point Its bushy, upright structure and dense, copper‑green foliage stand out among perennials and ornamental grasses, giving height and depth in a family border while remaining straightforward to look after for the casual gardener.
Small family garden statement rose This own‑root plant develops steadily, first building roots, then stronger shoots, and by the third year offering full ornamental value, providing a dependable long‑term presence for the planning‑ahead owner.
Coastal shingle and salt-tolerant scheme With good resilience in exposed, maritime conditions and a preference for free‑draining soil that still holds enough moisture for firm rooting, it complements sea kale and ornamental grasses for the coastal‑style gardener.
Classic hybrid tea rose collection With a pedigree from Deep Secret and Fragrant Cloud, award‑winning fragrance and exhibition‑grade form, it brings traditional hybrid tea elegance in a practical own‑root format, appealing to the collector‑at‑home.
Low-maintenance, long-term rose planting Moderate disease resistance, hardy performance and the capacity to regenerate well from the base mean a long service life with straightforward care, especially when mulched and watered sensibly, reassuring the low‑maintenance gardener.

Styling ideas

  • Veranda retreat – Plant in a 40–50 litre container with free‑draining compost, pairing with lavender and silvery Festuca for a soft, windswept look – ideal for coastal veranda loungers.
  • Crimson focus – Use one plant as a tall accent in a small front bed, underplanting with low Geranium macrorrhizum to mask bare stems and provide scented groundcover – suited to busy doorway gardeners.
  • Cutting corner – Group two or three plants in a sunny, accessible border, leaving room for easy picking and combining with pale annuals for contrast – perfect for home bouquet makers.
  • Seaside shingle – Set in a gravel or shingle bed with sea kale and compact Lavandula, letting the velvety blooms rise above the stones – appealing to lovers of informal coastal schemes.
  • Evening perfume – Position near a terrace table or bench where evening air carries the strong sweet‑spicy scent, complemented by low, silver foliage plants – great for relaxation‑minded homeowners.

Technical cultivar profile
Characteristic Data
Name and registration Hybrid tea rose, registered as FRYperdee, traded as Velvet Fragrance® hybrid tea rose FRYperdee; ARS exhibition name Velvet Fragrance; part of the Hybrid Tea commercial group.
Origin and breeding Bred by Gareth Fryer at Fryer’s Roses Nursery, Cheshire, UK, from the cross ‘Deep Secret’ × ‘Fragrant Cloud’; introduced and registered in 1984 after pre‑1984 breeding work.
Awards and recognition RNRS Trial Ground Certificate and Edland Medal for fragrance (1987), Genoa and Baden‑Baden fragrance awards (1989–1990), plus RHS Award of Garden Merit after official trials.
Growth and structural characteristics Upright, bushy hybrid tea growing about 130–170 cm high and 75–105 cm wide, with moderately thorny stems and dense, slightly glossy copper‑green foliage providing good structural presence.
Flower morphology Large, double, high‑centred, pointed‑budded flowers on mostly solitary stems, with approximately 26–39 petals and good repeat flowering, giving an abundant second flush in suitable conditions.
Colour data and phenology Velvety deep crimson flowers, ARS code DR, RHS 187A outer and 60B inner; buds dark crimson‑red, opening deep purple‑red and ageing to intense dark red with good colour retention and slight lightening in strong sun.
Fragrance and aroma Very strongly scented rose with a long‑lasting, sweet, spicy, classic Damask‑style perfume; fragrance is noticeable in still air and particularly effective near seating areas or open windows.
Hip characteristics Rose hips form only occasionally due to the double flower form; when present, they are small, red, egg‑shaped, around 12–16 mm across, and of mainly ornamental rather than wildlife interest.
Resistance and winter hardiness Hardy to about −21 to −18 °C (RHS H7, USDA 6b, Swedish zone 3); moderate overall disease resistance with good tolerance to powdery mildew and rust, and moderate susceptibility to black spot.
Horticultural recommendations Best in full sun, in fertile, well‑drained soil with regular summer watering; plant 55–65 cm apart in hedges or groups, or 100 cm as a specimen; deadhead and prune annually to maintain vigour and form.

VELVET FRAGRANCE® offers award-winning perfume, glamorous crimson blooms and an upright, space-saving habit in a durable own-root form, making it a refined choice for long-lived, low-fuss planting that you can enjoy for many seasons to come.

Detailed product attributes

Product Identification Data

Product Name: VELVET FRAGRANCE® – crimson-red hybrid tea rose - Fryer
Product Type: vivianaROSE® ORIGINAL - 2-litre own-root potted rose
Cultivar Authenticity: Verified:16.07.2025
Cultivar Quality Rating: premium silver
Item Number: [1180] 53-013 (14.02.2026) vivianarose.co.uk

Name and Registration

Meaning of Cultivar Name: The name "Velvet Fragrance" means "velvety fragrance", referring to the dark velvety petal surface and the intense Damask fragrance.
Cultivar Synonym: Velours Parfum®
Original Trade Name: Velvet Fragrance®
Current Trade Name: Velvet Fragrance® Hybrid tea rose FRYperdee
Rose Group: Hybrid Tea
Commercial Type: hybrid tea rose
Commercial Group: Hybrid tea rose
Exhibition Category: cut flower; exhibition hybrid tea
Collection: Hybrid tea rose

Origin and Breeding

Initial Distributor: Fryer’s Roses (United Kingdom)
Breeder: Gareth Fryer
Breeding Company / Institution: Fryer’s Roses Nursery (Cheshire, UK)
Breeding Year: United Kingdom, before 1984
Parentage: 'Deep Secret' (1977) × 'Fragrant Cloud' (1963)

Awards and Honours

Horticultural Ratings and Recommendations: RHS Award of Garden Merit (assessed after AG trials)
Competition and Show Awards: RNRS Trial Ground – Certificate (1987); RNRS Edland Medal – fragrance award (1987); Genoa International Rose Competition – Bronze medal, fragrance award (1989); Baden‑Baden Duftpreis – fragrance award (1990); RHS Award of Garden Merit (assessed after AG t

Growth and Structural Characteristics

Height: 4.3-5.6ft (130-170 cm)
Spread: 2.5-3.4ft (75-105 cm)
Growth Habit: upright (bushy)
Foliage: The variety has dense foliage, with leaves that have a slightly glossy surface and a copper‑green hue.
Prickliness: moderately thorny
Self-Cleaning Description: Spent flowers often remain on the plant and require deadheading.
Self-Cleaning Intensity: Self-cleaning: weak

Flower Morphology

Petal Count: 26-39
Flower Fullness: double flowered
Flower Shape: high-centred, pointed-budded (cut-rose type)
Flower Size: L (2,75-3,95 in)
Inflorescence Type: solitary
Colour Code: ARS code: DR RHS code: 187A (outer), 60B (inner)
Repeat Flowering: It repeats well, producing an abundant second flowering.

Colour Data and Phenology

Colour: crimson-red
Flower Colour Description: Velvety, deep crimson shade.
Closed Bud: Dark, velvety crimson-red surface.
Newly Opened Flower: Full, silky-lustrous deep purple petals.
Full Bloom: Intense, velvety dark red with almost black shading at the petal edges.
Before Fading: Dark ruby red with a slightly muted centre.
Colour Fading Description: In strong sunlight it lightens slightly, while in cool conditions it remains deep red.

Fragrance and Aroma

Fragrance Strength: very strongly scented, long-lasting fragrance rose
Fragrance Character: sweet, spicy
Pollinator Attraction: Semi-double (13–25 petals) flowers, where the semi-double form and only partially accessible stamens limit nectar and pollen access, moderately attract pollinators.
Pollinator-Friendly Rating: Double-flowered variety, moderately attractive to pollinators, therefore partially pollinator-friendly and primarily ornamental

Hip Characteristics

Hip Shape: egg-shaped
Hip Colour: red
Hip Comment: Rose hip formation is expected to be scarce due to the semi‑double flowers; occasionally an ovoid, red rose hip 12–16 mm in diameter may develop.

Resistance and Hardiness

Hardiness (°C): -21–-18 °C
Heat and Drought Tolerance Description: Tolerates heat well and requires regular watering during dry periods.
Disease Resistance: moderate
  • powdery mildew – resistant
  • black spot – moderate
  • rust – resistant

Horticultural Recommendations

Recommended Planting Distance: 65 cm for mass planting, 55 cm for hedging, 100 cm as a solitary specimen
Planting Density: in square planting 2,5 plants/m², in hexagonal arrangement 2,9 plants/m²
Partial Shade Tolerance: Preferably in a sunny location
Maintenance Requirement: Maintenance requirement medium; occasionally requires plant protection treatments.
Primary Uses: border, cut flower, specimen

Comments

Strengths: A choice true to the garden – Built on experience
Companion Plants: Geranium macrorrhizum - scented cranesbill Lavandula angustifolia - lavender Lonicera nitida ‘Maigrün’ - groundcover honeysuckle
Comment: -
VELVET FRAGRANCE® – crimson-red hybrid tea rose - Fryer
Velvety, deep crimson shade. - hybrid tea rose - very strongly scented, long-lasting fragrance rose - sweet, spicy
Rose Shopping Online - hybrid tea rose - Velvet Fragrance® - crimson-red - (4.3-5.6ft (130-170 cm))
Inflorescence: solitary Height: 4.3-5.6ft (130-170 cm) Flower shape: high-centred, pointed-budded (cut-rose type) Winter hardiness: 6b crimson-red - Fryer’s Roses (United Kingdom) hybrid tea rose - Flower size: L (2,75-3,95 in) Flower size: L (2,75-3,95 in) - Height: 4.3-5.6ft (130-170 cm) Height: 4.3-5.6ft (130-170 cm) - Flower fullness: double flowered Velvet Fragrance® - Roses in the garden | vivianaROSE® Original - premium silver Gareth Fryer

We showcase the external appearance of the roses available for online purchase from our webshop.


Which product type is right for you?


Information

In what condition do we send the rose from our online webshop?

Let us ask ourselves the question: What do I want to use the rose for?
Flower? - Location? - Screening? - Fragrance? - Height? - Breeder? - Rose hips?

Rose purchasing information
Payment methods - Delivery costs - Delivery - Complaints handling

Care guide

Our product is a rose grown with PharmaRosa®’s unique cultivation technology!

2 litre, own-root, potted rose.
With seasonal shoots appropriate to the time of year.
With a well-developed root system that permeates the growing medium.
Quality compliant with E.N.A. (European Nurserystock Association) requirements.
Supplied in unique, damage-preventing packaging.
Can be planted at any frost-free time.
True-to-variety rosebush, with unique identifier.

The own-root, potted PharmaRosa® rose is a well-rooted plant that guarantees reliable establishment for you, so it can be planted at any time of year during frost-free periods.


Crop: several varieties and several stages of development in one short crop section.
Shoot system: intense growth of fresh basal shoots on a young plant.
Root system: demonstration of the vigorous root system permeating the growing medium, with the pot removed.
Balance: mature plant with a root system and shoot system that are in harmony.

Information about the videos
This video series is not a “seasonal showcase”, but a way to make the essence of PharmaRosa®’s own-root production tangible: how the plant is built, what the root system looks like and how the shoot system renews itself. The footage was therefore taken at different times and of plants at various stages of development, so mixed levels of foliage and differing stages of growth may appear. These clips are not a ‘sample’ of the batch delivered to you, but an illustration of how the technology works. The current condition of the rose you are purchasing – typical for the given time of year and what you can realistically expect to receive in your parcel – is shown at the top of the product page.

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Product types

Pages for private customers
Garden roses for the family garden, with minimal care  → ORIGINAL®
Premium garden roses – instant impact, a truly showpiece garden  → EXTRA®
Pages for professionals and private customers
Roses for public spaces – large areas, sustainable maintenance  → NATURAL®
Roses for projects – hedge and row planting, fast implementation  → RAPID®
For professional partners only
Production – propagation material for garden roses, wholesale  → NEONATAL®

Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.