Bedding rose

53-321-1
53-321-2

Ville de Courbevoie

Bedding rose

EVEgriffic – Jérôme Rateau

Mid-pink outer petals with a subtle, lighter inner shade. - bedding floribunda rose - very weak, barely noticeable scented rose - scent description not available

– Award-winning floribunda for beds and borders.
– Compact, bushy habit for neat plantings.
– Elegant mid-pink blooms in generous clusters.
– Reliable repeat flowering through the season.
– Hardy to around –20 °C for UK winters.
Special feature: Multiple European show medals for beauty and garden performance.
Nature-friendly garden design – Low maintenance
Ville de Courbevoie
vivianaROSE® ORIGINAL 2-litre own-root potted rose
21,20 £
Unfortunately, we are currently unable to ship to the United Kingdom; we only deliver to countries within the European Union. For more information, please contact us!
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VILLE DE COURBEVOIE – pink bedding floribunda rose - Rateau

Bring a touch of seaside elegance to your garden with ‘Ville de Courbevoie’, a compact floribunda that thrives in breezy, exposed plots while calmly handling strong coastal winds and persistent rain. Its bushy, rounded habit and dense mid-green foliage create a natural low screen, ideal beside shingle paths or a sheltered veranda table. Clusters of double, cup-shaped blooms in shimmering shades of mid to pastel pink appear in generous flushes from early summer onwards, offering colour without fuss. As an own-root rose it establishes steadily, with roots in year one, more confident shoots in year two, and full ornamental value from year three, building a long-lived, reliable structure in a family garden. Plant once in decent drainage, water regularly through dry spells, and enjoy season-long display with only light deadheading. Perfect for containers of at least 40–50 litres, narrow beds, or low hedging, it slips easily into modern coastal borders and relaxed cottage-style plantings, keeping maintenance pleasantly manageable for busy homeowners.


Usage options

Target areaReasoning
Small coastal family garden bed The compact, bushy habit and dense foliage make this rose ideal for smaller Cornish or Devon plots where every metre counts, giving a neat, colourful presence without overgrowing nearby paths or play areas for beginners.
Coastal windbreak strip by a veranda Planted in a row, its rounded structure and good foliage cover help filter salty breezes and light gusts, softening the edge of a decking or shingle terrace while keeping views open enough for relaxed evening tea for homeowners.
Large patio container (40–50 litres) In a generous pot, the floribunda clusters flower repeatedly near eye level, while the own-root system fills the compost steadily, supporting long-term use without frequent replacement, well suited to compact patios for urbanites.
Low, informal flowering hedge At 70–110 cm high with a 50–70 cm spread, regular spacing creates a soft pink boundary that defines paths or front-garden edges, offering privacy without feeling boxy or formal, manageable with light pruning for busy-gardeners.
Mixed coastal-style border with perennials The long flowering window and pastel pink tones blend gently with grasses, sea kale or lavender, giving continuity of colour between perennial peaks and tying together a shingle-inspired layout for coastal-style-loving gardeners.
Low-maintenance front garden planting Medium maintenance needs and moderate disease resistance suit realistic UK care levels; an annual tidy and occasional plant protection normally suffice to keep the display smart yet undemanding for time-pressed householders.
Urban courtyard or roof terrace Its contained size and upright, bushy habit work well where space is tight; in a single statement pot it offers structure, colour and a calm, ordered look without complicated pruning, ideal for design-conscious city-dwellers.
Long-season feature near outdoor seating The remontant flowering habit, with an abundant second flush, keeps colour returning through the season even in changeable weather with frequent wind and rain along the coast, supporting relaxed outdoor routines for coastal-veranda owners.

Styling ideas

  • Shingle-Edge Drift – Line a shingle path with a loose row of these compact bushes, interspersed with Festuca clumps, for a soft pink and silver wind-filtering ribbon – ideal for coastal bungalow owners.
  • Harbour-Terrace Pot – Plant one rose in a 50-litre clay pot with trailing sea thrift and gravel mulch, placing it by a bistro set to enjoy blooms at eye level – perfect for balcony and veranda users.
  • Shell-Collector’s Border – Combine with sea kale, Lavandula and Alchemilla in a sunny strip, letting pastel pink flowers echo scattered shells and driftwood – suited to relaxed, beach-inspired gardeners.
  • Pink-Pearl Hedge – Create a low, undulating hedge along the drive, underplanting with lady’s mantle to catch raindrops and soften the line – good for families wanting gentle front-garden structure.
  • Courtyard Calm – Use three roses in generous square planters against a sheltered wall, keeping forms clipped and orderly for a tidy, low-effort backdrop – ideal for busy urban professionals.

Technical cultivar profile
ParameterData
Name and registration Floribunda bedding rose, registered as EVEgrific, marketed as Ville de Courbevoie; ARS exhibition name Ville de Courbevoie; part of the bedding rose collection for modern gardens.
Origin and breeding Bred in France in 2011 by Jérôme Rateau for Les Roses Anciennes André Eve, introduced and registered in 2021, reflecting contemporary floribunda selection for consistent colour and garden performance.
Awards and recognition Gold medal floribunda at Nyon 2021, silver medal floribunda at Rome 2021, plus certificates of merit from Saverne and Le Roeulx in 2021, confirming strong ornamental and garden value.
Growth and structural characteristics Bushy, moderately prickly shrub reaching 70–110 cm high and 50–70 cm wide, with dense, slightly glossy mid-green foliage giving good ground cover and a naturally rounded, bedding-friendly silhouette.
Flower morphology Clusters of double, cup-shaped flowers of medium size, typically 26–39 petals, remontant with a notably abundant second flush; moderate self-cleaning, so light deadheading is recommended for best display.
Colour data and phenology Mid-pink outer petals with lighter inner shades, RHS 62C and 158D; buds vivid pink, blooms fading to pastel with pearlescent edges, offering uniform colour that holds well before gradually lightening over time.
Fragrance and aroma Fragrance is very weak and barely noticeable, making it suitable where strong scent is not desired, such as close to doors, windows or seating areas used by those sensitive to perfume.
Hip characteristics Produces moderately abundant, spherical red hips around 6–10 mm across, offering a subtle seasonal accent in late season without overwhelming the tidy, bedding-style appearance of the plants.
Resistance and winter hardiness Rated H7, hardy to approximately –21 to –18 °C, with medium disease resistance and moderate heat tolerance; appreciates regular watering in prolonged dry spells and basic integrated care in damp seasons.
Horticultural recommendations Best in sunny positions with drained but moisture-retentive soil; space 35–65 cm depending on use, at 5.7–6.5 plants/m² for mass effect, suitable for beds, containers, parks and urban green spaces.

VILLE DE COURBEVOIE offers compact structure, repeat pink flowering and container versatility on a durable own-root framework; a thoughtful choice if you favour gentle colour with reassuringly low upkeep.

Detailed product attributes

Product Identification Data

Product Name: VILLE DE COURBEVOIE – pink bedding floribunda rose - Rateau
Product Type: vivianaROSE® ORIGINAL - 2-litre own-root potted rose
Cultivar Authenticity: Verified:22.05.2025
Cultivar Quality Rating: premium bronze
Item Number: [1378] 53-321 (14.02.2026) vivianarose.co.uk

Name and Registration

Meaning of Cultivar Name: The name refers to the French town of Courbevoie.
Cultivar Synonym: Ville de Courbevoie®
Original Trade Name: Ville de Courbevoie
Current Trade Name: Ville de Courbevoie Bedding rose EVEgrific
Rose Group: Floribunda
Commercial Type: bedding floribunda rose
Commercial Group: Bed rose
Exhibition Category: bed -/floribunda show
Collection: Bedding rose

Origin and Breeding

Initial Distributor: Les Roses Anciennes André Eve (France)
Registration Year: 2021 (ARS registration name: EVEgrific)
Breeder: Jérôme Rateau
Breeding Company / Institution: Les Roses Anciennes André Eve
Breeding Year: France, 2011
Parentage: unknown

Awards and Honours

Competition and Show Awards: Nyon – gold medal (floribunda) (2021); Saverne – certificate of merit (2021); Rome – silver medal (floribunda) (2021); Le Roeulx – certificate of merit (2021)

Growth and Structural Characteristics

Height: 2.3-3.6ft (70-110 cm)
Spread: 1.6-2.3ft (50-70 cm)
Growth Habit: bushy
Foliage: The variety has dense foliage, with leaves that have a slightly glossy surface and a mid-green shade.
Prickliness: moderately prickly
Self-Cleaning Description: According to the descriptions, removing faded (spent) blooms afterwards is recommended.
Self-Cleaning Intensity: Self-cleaning is likely moderate.

Flower Morphology

Petal Count: 26-39
Flower Fullness: double-flowered
Flower Shape: cup-shaped
Flower Size: M (1,5-2,75 in)
Inflorescence Type: cluster-flowered
Colour Code: ARS code: pb RHS code: 62C (outer), 158D (inner)
Repeat Flowering: Remontant, with an abundant second flowering.

Colour Data and Phenology

Colour: pink
Flower Colour Description: Mid-pink outer petals with a subtle, lighter inner shade.
Closed Bud: Vivid pink with subtle, slightly darker flushes.
Newly Opened Flower: Deeper pink at the tips, fading to a paler tone towards the base.
Full Bloom: Uniform mid-pink surface with slight inner cream-coloured reflexes.
Before Fading: It fades to a light pastel pink, becoming pearlescent towards the edges.
Colour Fading Description: During opening the mid-pink gradually fades to a pale pastel pink, with a pearlescent fading at the edges.

Fragrance and Aroma

Fragrance Strength: very weak, barely noticeable scented rose
Fragrance Character: scent description not available
Pollinator Attraction: Semi-double flowers (13–25 petals) provide only moderate attraction to pollinators because the partially filled bloom form partly conceals the stamens, reducing nectar and pollen accessibility.
Pollinator-Friendly Rating: Its double flowers partially conceal the stamens and only moderately attract pollinators; therefore it is at best partially pollinator-friendly.

Hip Characteristics

Hip Shape: spherical
Hip Colour: red
Hip Comment: Moderately abundant, 6–10 mm in diameter, spherical red rose hip.

Resistance and Hardiness

Hardiness (°C): -21–-18 °C
Heat and Drought Tolerance Description: Tolerates heat well; requires regular watering during prolonged dry periods.
Disease Resistance: medium
  • powdery mildew – medium
  • black spot – medium
  • rust – medium

Horticultural Recommendations

Recommended Planting Distance: for mass planting: 40 cm; for hedging: 35 cm; as a specimen plant: 65 cm
Planting Density: in square planting 5,7 plants/m², in hexagonal arrangement 6,5 plants/m²
Partial Shade Tolerance: Preferably for sunny spots
Maintenance Requirement: Maintenance requirement medium; occasional plant protection required.
Primary Uses: flower bed, container, park, urban green space

Comments

Strengths: Nature-friendly garden design – Low maintenance
Companion Plants: Alchemilla mollis - lady's mantle Potentilla fruticosa - shrubby cinquefoil Salvia nemorosa - woodland sage
Comment: -
VILLE DE COURBEVOIE – pink bedding floribunda rose - Rateau
Mid-pink outer petals with a subtle, lighter inner shade. - bedding floribunda rose - very weak, barely noticeable scented rose - scent description not available
The rose webshop. - bedding floribunda rose - Ville de Courbevoie - pink - (2.3-3.6ft (70-110 cm))
Inflorescence: cluster-flowered Height: 2.3-3.6ft (70-110 cm) Flower shape: cup-shaped Winter hardiness: 6b pink - Les Roses Anciennes André Eve (France) bedding floribunda rose - Flower size: M (1,5-2,75 in) Flower size: M (1,5-2,75 in) - Height: 2.3-3.6ft (70-110 cm) Height: 2.3-3.6ft (70-110 cm) - Flower fullness: double-flowered Ville de Courbevoie - Roses in the garden | vivianaROSE® Original - premium bronze Jérôme Rateau

We showcase the external appearance of the roses available for online purchase from our webshop.


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Information

In what condition do we send the rose from our online webshop?

Let us ask ourselves the question: What do I want to use the rose for?
Flower? - Location? - Screening? - Fragrance? - Height? - Breeder? - Rose hips?

Rose purchasing information
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Care guide

Our product is a rose grown with pharmaROSA®’s unique cultivation technology!

2-litre, own-root, potted rose.
With a shoot system appropriate to the season.
With a root system that thoroughly permeates the growing medium.
Quality compliant with the requirements of the E.N.A. (European Nurserystock Association).
Supplied in unique packaging that prevents damage.
Can be planted during frost-free periods.
True-to-variety rose bush with a unique identifier.

The pharmaROSA® own-root potted rose is a well-rooted plant that supports reliable establishment when planted and cared for properly, so it can be planted whenever the soil is not frozen.


Crop overview: several varieties and growth stages in a short crop section.
Shoot system: intensive growth of fresh basal shoots on a young plant.
Root system: demonstration of a vigorous root system permeating the growing medium, by removing the pot.
Balance: mature plant with root system and shoots in harmony with each other.

Information about the videos
The video series is not a “seasonal showcase”; it illustrates the essence of pharmaROSA® own-root cultivation in a tangible way: how the plant is built up, what the root system is like and how the shoot system regenerates. The recordings were therefore made at different times and with plants at various stages of development, so mixed foliage levels and differing stages of growth may appear in the videos. They are not a ‘sample’ of the batch dispatched, but a visual explanation of how the technology works. The current condition of the rose available to order — typical for the given period and similar to what you can expect to receive in the parcel — is shown in the upper part of the product page.

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Product types

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Garden roses for the family garden, with minimal care  → ORIGINAL®
Premium garden roses – instant impact, a truly showpiece garden  → EXTRA®
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Roses for public spaces – large areas, sustainable maintenance  → NATURAL®
Roses for projects – hedge and row planting, fast implementation  → RAPID®
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Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.