Bedding rose

53-280-1
53-280-2

Ville d'Ettelbruck

Bedding rose

LENivill – Louis Lens

Vivid, rich blood‑red shade with a velvety, deep appearance. - flowerbed shrub rose - light, restrained-scented rose - delicate, light in character

– Rich, velvety dark‑red cluster blooms.
– Reliable repeat flowering all season.
– Dense, glossy dark green foliage.
– Good winter hardiness to RHS H7.
– Decorative red hips if not deadheaded.
Special feature: Bronze medal winner at Baden‑Baden 1982.
Long-lasting plant – Expert knowledge
Ville d'Ettelbruck
vivianaROSE® ORIGINAL 2-litre own-root potted rose
20,30 £
Unfortunately, we are currently unable to ship to the United Kingdom; we only deliver to countries within the European Union. For more information, please contact us!
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VILLE D'ETTELBRUCK – dark red bedding shrub rose - Lens

Imagine returning from a breezy shoreline walk to enjoy afternoon tea behind a living windbreak of vivid, deep red blooms: Ville d’Ettelbruck settles in calmly, coping well with exposed conditions and helping to steady gardens where weather often feels unsettled, naturally anchoring lighter soils and clay alike. This versatile shrub rose forms a dense, upright screen that flowers repeatedly, its semi‑double clusters offering a long season of colour from early summer well into autumn. Medium, manageable height keeps the plant in good scale for family gardens and coastal verandas, while its own‑root habit supports long‑term regrowth and reliable performance after harsh winters. In a 40–50 litre container or a sunny shingle bed, you can expect a steady rhythm of new clusters as the plant shifts from establishing roots to building framework and finally to full ornamental value over its first three years.


Usage options

Target area Reasoning
Coastal veranda container (40–50 litres) Well suited to a generous pot on a balcony or veranda, where the dense, upright growth makes a natural privacy screen without overwhelming the space, and repeat clusters keep colour close to seating areas for busy coastal-style beginners who like simplicity.
Small family front garden bed Compact spread and medium height allow you to edge a drive or pathway with strong colour that remains tidy and proportionate, while own-root growth supports a durable, long-lived planting for homeowners wanting reassurance.
Shingle or gravel strip in a coastal garden Performs reliably in free-draining shingle or gravel with appropriate watering, its root system gradually firming the planting pocket so the shrub feels secure where weather can be blustery and erratic for householders seeking stability.
Mixed border with sea kale and grasses The blood-red flowers sit beautifully against silvery sea kale and fine blue Festuca, giving a long, repeating highlight while the glossy foliage provides structure, appealing to design-conscious gardeners who appreciate contrast.
Informal low hedge as a windbreak Planted at hedge spacing, the dense foliage and upright habit form a semi-transparent barrier that softens wind over time, shaping a more comfortable microclimate on breezier plots for families who value outdoor comfort.
Urban courtyard or small back garden focal point A single shrub or small group offers a strong vertical accent without casting deep shade, with semi-double clusters providing colour and light bee interest, ideal for urban owners wanting manageable impact.
Public-facing bed by front gate or path Good remontant flowering and medium maintenance needs make it suitable for visible spots where you want a presentable display without constant deadheading, suiting householders who prioritise low-effort neatness.
Seasonal feature with autumn hips If you leave some clusters untrimmed, the spherical red hips add late-season texture and interest, extending ornamental value into autumn and early winter for gardeners who quietly enjoy seasonal detail.

Styling ideas

  • Seaside-Veranda Screen – position Ville d’Ettelbruck in a 40–50 litre clay container with gravel mulch to echo beach shingle, creating a flowering privacy panel beside outdoor seating – perfect for coastal veranda owners wanting soft shelter.
  • Crimson-Shingle Ribbon – weave a short line of shrubs through a pale gravel strip, repeating in threes for rhythm and pairing with low Festuca, for those who favour simple, graphic planting along paths or driveways.
  • Harbour-Edge Mix – combine with sea kale and calamint in a sunny border, letting the blood-red clusters rise above silvery foliage and soft mauve clouds – ideal for gardeners chasing a relaxed harbour-town mood.
  • Family-Garden Welcome – flank the front gate with two or three plants underplanted with dwarf Michaelmas daisies to extend colour into autumn – suited to families wanting a cheerful, low-fuss entrance.
  • Urban-Patio Accent – grow one shrub in a large wooden tub with lavender and fine gravel top-dressing, keeping watering straightforward while providing season-long colour – good for time-pressed city gardeners.

Technical cultivar profile
Parameter Data
Name and registration Modern shrub, bed rose type; registered as LENivill and marketed as Ville d'Ettelbruck bedding rose LENivill, with ARS exhibition name Ville d’Ettelbruck for show use.
Origin and breeding Bred by Louis Lens in Belgium from ‘Satchmo’ × ‘Skyrocket’; breeding completed 1981 and introduced in 1983 by Lens Roses NV and Pépinières Louis Lens SA for garden and landscape use.
Awards and recognition Bronze medal at the Baden‑Baden International Rose Competition 1982, acknowledging its ornamental quality and garden performance among modern shrub and bedding rose introductions of that period.
Growth and structural characteristics Upright shrub reaching about 110–150 cm high and 65–95 cm wide, with dense, glossy dark green foliage and moderate prickles, forming a full, bushy outline suited to beds, hedging and specimen roles.
Flower morphology Semi-double, flat, cluster-flowered blooms of medium size with roughly 13–25 petals; flowers are freely produced in trusses and show good remontant behaviour with abundant second flushes in suitable conditions.
Colour data and phenology Dark blood-red flowers (RHS 53A–53B; ARS dr) with velvety texture; buds open brilliant and deepen slightly before a modest lightening in strong sun, maintaining an overall rich, dark-red impression across the season.
Fragrance and aroma Light, discreet fragrance of delicate character; semi-double blooms expose stamens, offering some pollen access and making the plant partially attractive to bees and other pollinating insects in mixed plantings.
Hip characteristics Forms small red spherical hips about 8–12 mm across in moderate numbers; ornamental in autumn and early winter where spent blooms are left untrimmed, contributing an additional textural season.
Resistance and winter hardiness Hardy to approximately −21 to −18 °C (RHS H7, USDA 6b, Swedish Zone 3); medium disease resistance overall with strong black spot resistance but moderate susceptibility to powdery mildew and rust.
Horticultural recommendations Best in sunny positions with well-drained soil; moderate maintenance, needing occasional pest and disease checks plus watering in dry spells, with spacing from 50–90 cm depending on hedge, mass or solitary planting.

Ville d'Ettelbruck offers long-season blood-red clusters, reliable structure and attractive hips in an own-root form that supports lasting, low-fuss planting; a considered choice for coastal-inspired family gardens and verandas.

Detailed product attributes

Product Identification Data

Product Name: VILLE D'ETTELBRUCK – dark red bedding shrub rose - Lens
Product Type: vivianaROSE® ORIGINAL - 2-litre own-root potted rose
Cultivar Authenticity: Verified:19.09.2025
Cultivar Quality Rating: premium bronze
Item Number: [1337] 53-280 (14.02.2026) vivianarose.co.uk

Name and Registration

Meaning of Cultivar Name: The name is French and means the town of Ettelbruck.
Cultivar Synonym: Stadt Ettelbrück
Original Trade Name: Ville d’Ettelbruck
Current Trade Name: Ville d'Ettelbruck Bedding rose LENivill
Rose Group: Modern Shrub
Commercial Type: flowerbed shrub rose
Commercial Group: Bed rose
Exhibition Category: shrub rose
Collection: Bedding rose

Origin and Breeding

Registration Year: Data not available
Breeder: Louis Lens
Breeding Company / Institution: Lens Roses NV; Pépinières Louis Lens SA (Belgium)
Breeding Year: Belgium, 1981
Parentage: ‘Satchmo’ × ‘Skyrocket’

Awards and Honours

Competition and Show Awards: Baden‑Baden International Rose Competition – Bronze medal (1982)

Growth and Structural Characteristics

Height: 3.6-4.9ft (110-150 cm)
Spread: 2.1-3.1ft (65-95 cm)
Growth Habit: upright
Foliage: The variety has dense foliage, with glossy, dark green leaves.
Prickliness: moderately thorny
Self-Cleaning Description: Some of the faded flowers fall off naturally, the rest remain on the plant.
Self-Cleaning Intensity: self-cleaning: medium

Flower Morphology

Petal Count: 13-25
Flower Fullness: semi-double
Flower Shape: flat
Flower Size: M (1,5-2,75 in)
Inflorescence Type: cluster-flowered
Colour Code: ARS code: dr RHS code: 53A (outer), 53B (inner)
Repeat Flowering: Good remontant; the second flowering is also abundant.

Colour Data and Phenology

Colour: dark-red
Flower Colour Description: Vivid, rich blood‑red shade with a velvety, deep appearance.
Closed Bud: Buds with a deep, dark burgundy surface and a subtle sheen.
Newly Opened Flower: Brilliant blood-red petals with slightly darker tones on the outer petals.
Full Bloom: Uniform blood-red colour, with the inner faces of the petals having a soft velvety texture.
Before Fading: The colour darkens slightly, taking on a deep red hue and a more matt surface.
Colour Fading Description: In strong sunlight the colour may lighten slightly.

Fragrance and Aroma

Fragrance Strength: light, restrained-scented rose
Fragrance Character: delicate, light in character
Pollinator Attraction: Open flowers that expose the stamens—particularly single or semi‑double forms with accessible stamens rather than fully double blooms—make pollen readily available and so attract bees.
Pollinator-Friendly Rating: Can be considered partially pollinator-friendly due to its semi-double flowers.

Hip Characteristics

Hip Shape: spherical
Hip Colour: red
Hip Comment: Forming rose hips in moderate quantities, 8–12 mm in diameter, spherical and red; decorative if the spent flowers are not removed.

Resistance and Hardiness

Hardiness (°C): -21–-18 °C
Heat and Drought Tolerance Description: Tolerates heat well; requires watering during dry periods.
Disease Resistance: medium
  • powdery mildew – medium
  • black spot – resistant
  • rust – medium

Horticultural Recommendations

Recommended Planting Distance: for mass planting 60 cm, for hedging 50 cm, as a solitary specimen 90 cm
Planting Density: in square planting 2,8 plants/m², in hexagonal arrangement 3,2 plants/m²
Partial Shade Tolerance: Preferably in a sunny position
Maintenance Requirement: Maintenance requirement medium; requires occasional pest-control treatments.
Primary Uses: flower bed, park, solitary specimen, urban green space

Comments

Strengths: Long-lasting plant – Expert knowledge
Companion Plants: Calamintha grandiflora ‘Elfin Purple’ - large-flowered calamint Aster dumosus ‘Apollo’ - dwarf Michaelmas daisy Calamintha nepeta ‘Blue Cloud Strain’ - glandular calamint
Comment: -
VILLE D'ETTELBRUCK – dark red bedding shrub rose - Lens
Vivid, rich blood‑red shade with a velvety, deep appearance. - flowerbed shrub rose - light, restrained-scented rose - delicate, light in character
Online rose purchase - flowerbed shrub rose - Ville d'Ettelbruck - dark-red - (3.6-4.9ft (110-150 cm))
Inflorescence: cluster-flowered Height: 3.6-4.9ft (110-150 cm) Flower shape: flat Winter hardiness: 5b dark-red - - flowerbed shrub rose - Flower size: M (1,5-2,75 in) Flower size: M (1,5-2,75 in) - Height: 3.6-4.9ft (110-150 cm) Height: 3.6-4.9ft (110-150 cm) - Flower fullness: semi-double Ville d'Ettelbruck - Roses in the garden | vivianaROSE® Original - premium bronze Louis Lens

We showcase the external appearance of the roses available for online purchase from our webshop.


Which product type is right for you?


Information

In what condition do we send the rose from our online webshop?

Let us ask ourselves the question: What do I want to use the rose for?
Flower? - Location? - Screening? - Fragrance? - Height? - Breeder? - Rose hips?

Rose purchasing information
Payment methods - Delivery costs - Delivery - Complaints handling

Care guide

Our product is a rose grown with pharmaROSA®’s unique cultivation technology!

2-litre, own-root, potted rose.
With a shoot system appropriate to the season.
With a root system that thoroughly permeates the growing medium.
Quality compliant with the requirements of the E.N.A. (European Nurserystock Association).
Supplied in unique packaging that prevents damage.
Can be planted during frost-free periods.
True-to-variety rose bush with a unique identifier.

The pharmaROSA® own-root potted rose is a well-rooted plant that supports reliable establishment when planted and cared for properly, so it can be planted whenever the soil is not frozen.


Crop overview: several varieties and growth stages in a short crop section.
Shoot system: intensive growth of fresh basal shoots on a young plant.
Root system: demonstration of a vigorous root system permeating the growing medium, by removing the pot.
Balance: mature plant with root system and shoots in harmony with each other.

Information about the videos
The video series is not a “seasonal showcase”; it illustrates the essence of pharmaROSA® own-root cultivation in a tangible way: how the plant is built up, what the root system is like and how the shoot system regenerates. The recordings were therefore made at different times and with plants at various stages of development, so mixed foliage levels and differing stages of growth may appear in the videos. They are not a ‘sample’ of the batch dispatched, but a visual explanation of how the technology works. The current condition of the rose available to order — typical for the given period and similar to what you can expect to receive in the parcel — is shown in the upper part of the product page.

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Product types

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Garden roses for the family garden, with minimal care  → ORIGINAL®
Premium garden roses – instant impact, a truly showpiece garden  → EXTRA®
Pages for professionals and private customers
Roses for public spaces – large areas, sustainable maintenance  → NATURAL®
Roses for projects – hedge and row planting, fast implementation  → RAPID®
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Production – propagation material for garden roses, wholesale  → NEONATAL®

Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.